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  • Suppression of human psychophysiological and biochemical stress responses using high-frequency pulse-modulated transdermal electrical neurosignaling

    GatedPeer-Reviewed

    Abstract: We have developed a neuromodulation approach that targets peripheral nerves and utilizes their afferents as signaling conduits to influence brain function. We investigated the effects of this transdermal electrical neurosignaling (TEN) approach on physiological responses to acute stress induction. TEN was targeted to the ophthalmic and maxillary divisions of the right trigeminal nerve and […]


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  • Products Shared Visual Features Do Not Cancel in Consumer Decisions

    GatedPeer-Reviewed

    Abstract: Consumers’ product purchase decisions typically involve comparing competing products’ visual features and functional attributes. Companies strive for “product differentiation” [1-5], which makes consumers’ product comparisons fruitful but also sometimes challenging. Psychologists that study decision-making have created models of choice such as the cancellation-and-focus (C&F) model. C & Fexplains and predicts how people decide between choice […]


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  • Effects of perceptual uncertainty on arousal and preference across different visual domains

    GatedPeer-Reviewed

    Abstract: To what extent can simple contextual events affect preference? In this study, three tests were applied to assert whether contextual unpredictability has a negative effect on preference for novel visual items. By asking subjects to rate their first impressions of novel brand logos while playing simple sounds, study 1 shows that brand logos coupled […]

  • The Relationship Between Visual and Olfactory Stimuli In A Retail Environment

    Open AccessPeer-Reviewed01/10/2012Clemson University

    Abstract: This study investigates consumers’ behavioral response to ambient scent in a retail setting. An eye-tracking analysis was performed to observe the visual attention of 135 participants at Pack Expo International 2012, an international packaging trade show in Chicago, Illinois. A mock office supply store was erected and an essential oil nebulizer was used to […]

  • Understanding Students Process for Solving Engineering Problems Using Eye Gaze Data

    Open AccessPeer-Reviewed15/06/2014School of Mechanical Engineering, Purdue University

    Abstract: It is well known that engineering is considered one of the more demanding fields of study to embark on. In mechanical engineering, courses such as thermodynamics, statics, mechanics of materials and others are perceived as challenging by students. Several factors impact students’ ability to solve problems presented in these courses, including the ability to […]

  • Establishing wiki design principles to advance wiki-based learning: an eye tracking study

    GatedPeer-Reviewed11/08/2014Department of Educational Leadership, Kansas State University

    Abstract: A review of research studies on the integration of wiki into curriculum indicates the necessity of establishing wiki design principles in order to capitalize on the learning opportunity wiki technology offers. Utilising eye tracking technology, this study explores wiki design principles by examining students’ reading patterns when they study a learning topic presented in […]

  • Measuring Reading Characteristics Using Eye Tracking and a Context Adapting Classification System

    GatedPeer-Reviewed25/08/2010

    Abstract: This abstract introduces a new automated method of measuring reading patterns by analyzing eye properties via an eye tracking platform and context analysis. The method utilizes eye tracking data and stimulus text properties in a way that makes it possible to identify reading fixations and reading patterns with a high accuracy compared to looking […]

  • Eye Tracking Analysis: Application in a Case Study of a Fast Moving Consumer Goods Product

    Open AccessPeer-Reviewed04/06/2010Budapest University of Technology and Economics

    Abstract: The usage of eye gaze tracking is a new and fast developing field of marketing research. Our case study is considering the effectiveness of point of sale outplacements, and the shelf appliances of a specific men’s cosmetic product. We invited a total of 50 male Hungarian subjects ranging in age from 18 to 24 […]

  • Towards Teaching Analytics: Repertory Grids for Formative Assessment

    Open AccessPeer-Reviewed15/06/2013Copenhagen Business School + 2

    Abstract: This paper introduces the Repertory Grid Technique (RGT), developed in personal construct psychology, for Technology Enhanced Formative Assessment (TEFA). RepertoryGrid is a method for eliciting personal constructs of learners about elements belonging to thetopic of study. The method of Repertory Grid is presented first followed by brief descriptions of two classroom studies and two eye-tracking controlled […]

  • A Close Look at the Phenomenon: An Eye Tracking Study on the Usability of the Profile Pages in Social Networking Sites

    GatedPeer-Reviewed04/01/2010

    AbstractSocial networking sites (SNS) are one of the major phenomena of Web in recent years as they can easily provide a base for self-expression and positive experiences of social pleasure. Although, they constitute one of most popular categories of Web with millions of dedicated users, user-centered studies contrarily showed that SNS performed poorly in terms […]

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