ADHD is defined by behavioral symptoms that are not well characterized in relation to ADHD’s neurobiological mechanisms. This approach has limited our ability to define ADHD nosology and predict outcomes because it does not systematically examine facets of the disorder such as the inability to maintain cognitively effortful activities, as promoted in the NIMH RDoC […]

In SAE Level 3 automated driving, taking over control from automation raises significant safety concerns because drivers out of the vehicle control loop have difficulty negotiating takeover transitions. Existing studies on takeover transitions have focused on drivers’ behavioral responses to takeover requests (TORs). As a complement, this exploratory study aimed to examine drivers’ psychophysiological responses […]

Attention is one of the fundamental elements of effective learning. The design of learning environments often consists of a blend of visual stimuli. Investigating the effect of visual stimuli types on the attention of children with autism spectrum disorder (ASD) is important for the theoretical understanding of attention. This study explores the effect of social […]

The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional mechanisms related to marketing-relevant behavior. However, knowledge about neuroscience tools that are used in consumer neuroscience research is scattered. In this article, we present the results of a literature review […]

Abstract: In conditionally automated driving, drivers decoupled from operational control of the vehicle have difficulty taking over control when requested. To address this challenge, we conducted a human-in-the-loop experiment wherein the drivers needed to take over control from an automated vehicle. We collected drivers’ physiological data and data from the driving environment, and based on […]

The goal of this study was to better understand consumers’ likelihood to buy a plant when the word “sale” was presented in red font on a white sign, with a range of font sizes, showing an equivalent discounted price in three ways (dollar amount, 25% percent off, and buy-3-get-1-free), with the sale sign location either […]

We have performed a direct comparison between facial features obtained from a webcam and vigilance-task performance during prolonged wakefulness. Prolonged wakefulness deteriorates working performance due to changes in cognition, emotion, and by delayed response. Facial features can be potentially collected everywhere using webcams located in the workplace. If this type of device can obtain relevant […]

This study aims to examine the interaction effect between advertising message framing (promotion-framed vs. prevention-framed) strategy and brand reputation (high vs. low) on consumers’ brand evaluation (brand attitude, word-of-mouth, purchase intention) in the context of CRM in the hotel industry. Employing a multiple quantitative methods approach with two experimental studies, data were collected through a […]

Although pain is widely recognized to be a multidimensional experience, it is typically measured by unidimensional patient self-reported visual analog scale (VAS). However, self-reported pain is subjective, difficult to interpret and sometimes impossible to obtain. Machine learning models have been developed to automatically recognize pain at both the frame level and sequence (or video) level. […]

In this study, the development of an e-learning portal for university students is presented. The portal is based on responsive web design which is accessible from anywhere, at any time and on any device. A complementary user experience evaluationmethodology consisting of heuristic evaluation, usability testing, user experience questionnaire, and eye tracking has been applied to […]