Publications

The ability to efficiently assess the resolution of VR videos is critical for the implementation and advertising of VR products. Pupil responses and Galvanic Skin Response (GSR) are direct and objective mirrors of the emotional activity of humans. They are unaffected by subjective will and has excellent real-time performance, which can be used for VR […]

Communication is crucial to encourage citizens to adopt sustainable habits, but the effectiveness of awareness-raising actions in the last decade has been limited. Therefore, it is essential to invest efforts to understand and improve the effectiveness of environmental awareness actions. This research aims to design an experimental model to evaluate the effectiveness of audiovisual products on ecological […]

Information for measuring the performance of a commercial action is essential for any organization. Sponsorship actions have increased significantly in the last few decades, but academics and practitioners have not yet found a suitable indicator for measuring their performance. This is the first study to propose an objective indicator-frontal alpha asymmetry using an electroencephalogram. Our […]

Malnutrition is a health condition that either excise or deficient nutrient consumption can characterize. In the Latin American region, while there is still a high prevalence of undernutrition, the region also suffers from obesity, with an estimate that one in four adults is obese. One of the main drivers of the increasing prevalence of obesity […]

Background Despite the prevalence of Autism Spectrum Disorder (ASD) globally, there’s a knowledge gap pertaining to autism in Arabic nations. Recognizing the need for validated biomarkers for ASD, our study leverages eye-tracking technology to understand gaze patterns associated with ASD, focusing on joint attention (JA) and atypical gaze patterns during face perception. While previous studies […]

Predicting video virality is the holy grail of marketing today. Previous video virality prediction research has relied upon two processes that may lead to incomplete data or incomplete analyses: non-subconscious data collection and self-reporting. This exploratory study evaluates the potential of using a physiological manifestation of emotions captured through facial expressions and skin conductance to […]

Introduction 22q11.2 deletion syndrome (22qDS) has been associated with varying levels of social impairments, and with atypical visual scanning of faces. The present study explored whether self-reported sensitivity to eye contact might be related to these phenomena. Method Individuals with confirmed 22qDS were interviewed about their experience and possible discomfort with eye contact. In cases […]

Negatively biased cognitive response to infant stimuli during pregnancy is associated with increased postpartum depression (PPD) risk. This proof-of-concept study aimed to investigate the feasibility and effects of a two-week affective cognitive training intervention on cognitive responses to emotional infant stimuli for pregnant participants at risk of PPD. Forty-three participants were included: 23 ​at high risk and 22 ​at […]

The research presented in this paper aimed to study the effects of arithmetic and memory tasks (with two levels of difficulty: easy and hard) on human cognitive load using biometric eye tracking techniques. The experiment was conducted with thirty-one participants using iMotions’ integrated biometric platform. In addition to the eye tracking technique, data was also […]

User Interface (UI) logs are crucial in capturing and analyzing user behavior, enabling a comprehensive understanding of business processes and eventual process automation with Robotic Process Automation (RPA). However, extracting meaningful insights from UI logs becomes challenging, especially when dealing with complex and information-dense graphical user interfaces. This paper presents a novel approach that leverages […]