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An Analysis of Subliminal Static Images and Words Using Eye Tracking Techniques
This research used a Phenomenography approach of Eye Tracking to study the Biometric changes when participants were subjected to eight static subliminal images hidden in seven differently designed packages. Embeds or static subliminal stimulus in the form of pictures and words were hidden in seven different perfume packages and were used to study the changes […] -
Machine data as the source of learning engagement in hands-on learning online
Instructional technology provides the capacity to address the needs of students with diverse cognitive skills and socialization needs. Learning experience is viewed as an important factor in learner engagement/motivation, and a contributor to learning in online instruction (Sims, 2003; Swartzwelder & Murphy, 2019; Chan, Wan & Ko, 2019).Ā Mooreās three types of learning interaction (Moore, […] -
Political leadership, a quasi-experimental study of Peruvian votersā emotional reaction and visual attention to political humor
Political humor is a wise communicative strategy for politicians to use. However, previous research has not linked politiciansā use of political humor with voterās emotional reactions and visual attention. Two experiments were conducted using facial expression analysis and eye-tracking technology to record the emotional reaction and visual attention of participants while watching one of the […] -
Detection of Psychopathic Traits in Emotional Faces
When meeting someone at zero acquaintance, we make assumptions about each other that encompass emotional states, personality traits, and even cognitive abilities. Evidence suggests individuals can accurately detect psychopathic personality traits in strangers based on short video clips or photographs of faces. We present an in-depth examination of this ability. In two studies, we investigated […] -
Impact of causeārelated marketing on consumer advocacy and cause participation: A causal model based on selfāreports and eyeātracking measures
Causeārelated marketing improves corporate image and consumer attitudes toward brands. An important research gap is how the visual attention paid to causeārelated cues in social media affect consumer attitudes and behaviors. In the present study, we analyze the moderating role of the visual attention paid to Instagramābased, causeārelated posts on the impact of consumer perceptions […] -
Affective Computing in Space Design
Architecture Digital Platforms are capable of creating buildings that provide comfort that meets human thermal, acoustic and visual needs. However, some building technologies can choose the physical energy arena of the building on the expense of the mentioned aspects of human comfort. Nevertheless, aspects like emotional and psychological human comfort exist in limited studies practiced […] -
Mapping of 3D Eye Tracking in Urban Outdoor Environments
New geospatial technologies and ubiquitous sensing allow new insights into peopleās spatial practices and experiences of public spaces. These tools offer new data streams for analysis and interpretation of social phenomena. Mobile augmented reality tools such as smartphones and wearables merge the experience of entangled online and offline spaces in citizenās daily life. This paper […] -
The Influence of Admiration on Intentions to Visit and Recommend a Destination: The Moderating Role of Negative Basic Emotions
This paper analyzes the moderating role of negative emotions triggered during the COVID-19 crisis on intentions to visit and willingness to recommend a destination in order to extend theoretical knowledge on emotions in the tourism field and to offer practical recommendations for tourism marketing managers. It is argued that the negative basic emotions automatically triggered […] -
Do instructional manipulation checks measure inattention or miscomprehension?
Instructional Manipulation Checks (IMCs) are intended to detect inattention, a common occurrence in survey responding. We use eye tracking to empirically assess the attention that survey respondents dedicate to a short and a long IMC. We find that all 21 respondents pass the short IMC. In contrast, six respondents fail the long IMC. Our eye-tracking […] -
Message personalization and real-time adaptation as next innovations in sport sponsorship management?
Message personalization and real-time adaptation as next innovations in sport sponsorship management? How run-of-play and team affiliation affect viewer response Highlights The digitization of sports content and technological innovations in sports media offer disruptive new ways to adapt sponsor messages to real-time events during live broadcasts. To date, sponsorship management mostly ignores the run-of-play and […]
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