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A post-paradigmatic approach to analysing emotions in social life
Scholars studying emotions in social life typically work mono-logically, within a paradigmatic camp, drawing on distinct theories of emotion. In isolation, each offers a singular conceptualisation of emotions in social life. Working multi-logically, in contrast, offers richer, comparative insight into the layered meanings of emotion relevant to a social context. Rather than treating them as […]
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Influences of sensory attribute intensity, emotional responses, and non-sensory factors on purchase intent toward mixed-vegetable juice products under informed tasting condition
Abstract: Product-related sensory and non-sensory cues have been studied in the past to understand purchase behavior among consumers. However, there has been little research related to integrating emotional responses with such cues to achieve better prediction of consumer purchase behavior. This study aimed to determine the impacts of sensory attribute intensities (SAI), non-sensory factors (NSF), […]
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Neurophysiological Effects of Presence in Calm Virtual Environments
Presence, the feeling of being there, is an important factor that affects the overall experience of virtual reality. Presence is measured through post-experience subjective questionnaires. While questionnaires are a widely used method in human-based research, they suffer from participant biases, dishonest answers, and fatigue. In this paper, we measured the effects of different levels of […]
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Does visual framing drive eye gaze behavior? The effects of visual framing of athletes in an increasingly visual social media world
Previous research on the effects of visual framing of athletes has inferred that photographic visual frames drive visual behavior by demonstrating that visual frames influence picture viewers’ evaluative ratings and memory for the pictures. This study uses eye-tracking methodology to ask if these previous findings are actually the result of visual frames driving eye gaze/visual […]
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Storytelling, the scale of persuasion and retention: A neuromarketing approach
Persuasive storytelling is an essential tool for propagandists, publicists, and corporations. In this research, storytelling styles have been examined for their effectiveness in terms of attitude change and retention. Two groups of respondents were asked to read two short, fictional texts about a chosen corporation’s positive action toward the environment. One story was written using […]
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Investigating Representation of Text and Audio in Educational VR using Learning Outcomes and EEG
This paper reports findings from a between-subjects experiment that investigates how different learning content representations in virtual environments (VE) affect the process and outcomes of learning. Seventy-eight participants were subjected to an immersive virtual reality (VR) application, where they received identical instructional information, rendered in three different formats: as text in an overlay interface, as […]
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Multimodal Validation of Facial Expression Detection Software for Real-time Monitoring of Affect in Patients with Suicidal Intent
Abstract: Facial expression is an independent and objective marker of affect. Basic emotions (fear, sadness, joy, anger, disgust and surprise) have been shown to be universal across human cultures. Techniques such as the Facial Action Coding System can capture emotion with good reliability. Such techniques visually process the changes in different assemblies of facial muscles that produce […]
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Impairments in face discrimination and emotion recognition are related to aging and cognitive dysfunctions in Parkinson’s disease with dementia
Patients with Parkinson’s disease (PD) suffer from motor and non-motor symptoms; 40% would develop dementia (PD-D). Impaired face and emotion processing in PD has been reported; however, the deficits of face processing in PD-D remain unclear. We investigated three essential aspects of face processing capacity in PD-D, and the associations between cognitive, neuropsychiatric assessments and […]
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Andante, Allegro o Silenzio: An Examination of Background Music Tempo on Facial Emotions, Electrodermal Responses, and Reading Task Performance
Current literature has established that learner’s emotions are an integral part of the learning experience (Pekrun & Perry, 2014) and have significant effects on learning processes that optimize performance (Cunningham, Dunfield, & Stillman, 2013), and attentional responses (Kärner & Kögler, 2016). This present study examines the psychoemotional and psychophysiological effects that variations in the tempo […]
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Arousing the audience: The two-peak structure of drama film trailers
Film trailers are considered the most important marketing tool for a feature film; however, they have rarely been discussed in audience research. This article examines audiences’ emotional responses to film trailer content based on an exploratory study using skin conductance to measure emotional arousal as well as self-reports on recall, evaluation and the desire to […]
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