iMotions Software

iMotions Education

Smart classroom solution for immersive learning using web-based eye tracking and facial expression analysis


Empowering Educators

Many educators pursue careers in academia, hoping to engage and inspire the next generation. With iMotions Education, undergraduate lecturers have been able to increase enrollment and engagement with this intuitive, industry-relevant, behavior research tool. Students are seeking cutting-edge experiences that make their applications stand out in a competitive job market, and iMotions Education gives them experiences that set them apart from the competition.

Play the YouTube Video to the left to hear from some of our Educators

Smart Classroom Tool. Hands-On Experience.

Endlessly Scalable.

iMotions Education combines the powers of quantitative surveys, eye tracking and facial expression analysis technology, allowing your students hands-on AI-based research experience using only their laptops. This web-based teaching tool enables students to design studies, collect data via shareable links, perform analyses, and create visuals for presentations. The data collected in these studies is anonymized and GDPR compliant.


Keep your Curriculum Current

For teachers, iMotions Education makes engaging students easy. It can be used in large lecture halls for core courses or in more intimate settings for electives. iMotions Education is also a convenient remote teaching tool with a user-friendly interface. Designed to accommodate classroom teaching and multiple users, iMotions Education is not only easy-to-use but quick-to-teach. Anywhere in the world.

Like any curriculum change, integrating new smart classroom technology into education comes with challenges. But we make it easy. Teaching material created specifically for teaching iMotions Education is available to help you get started.

Watch a demo of setting up a simple study

Get Started

I Do: Integrate biosensors into your existing curriculum. iMotions Education is not meant to replace traditional metrics but to complement them with physiological insights. Incorporating demos into lectures engages students and enhances learning.

We Do: Create exercises to do with students. Immerse students in lecture concepts by guiding them through biosensor data. Whether the course is focused on data analysis or you want to explore research methodology, you can design studies that showcase a certain topic or your own area of research.

You Do: Let students explore independently. The simple user interface of iMotions Education allows students to conduct studies independently or complete group projects. These immersive learning experiences facilitate critical thinking and problem-solving skills.

How it works

1

Upload Your Image, Video or Website Link

You can use one or more types of media in your test. Ask questions with the built-in surveys for even more insights.

2

Share Your Test

Share a link to your test with your own audience or use the integrated panel providers to reach specific demographics

3

Analyze The Results!

Once participants have conducted the study you can see the results. Explore eye tracking heatmaps, emotions and facial expressions, and see a screen recording of exactly what the participants saw.

Powered by
iMotions WebET 3.0

The Most Accurate Webcam Eye Tracking Available

Based on state-of-the-art technology iMotions WebET 3.0 is the most accurate and robust webcam eye tracking solution available on the market.

iMotions WebET 3.0 White Paper

Facial Expression Analysis
with Affectiva AFFDEX

The Worlds Leading Emotion and Facial Expression Recognition AI

iMotions Education is powered by the same algorithm as is used by university and commercial research labs across the world to recognize emotions and facial expressions.

This provides you with statistics for valence and engagement, and detects 7 core emotions: Joy, Anger, Fear, Surprise, Sadness, Contempt and Disgust, as well as two high-level emotions Sentimentality, and Confusion.

Beautiful Surveys

With Conditional Logic & Branching

We included a feature rich survey tool in iMotions Education so that you don’t need to rely on third party integrations. You can now have all the flexibility and functionality of the large survey platforms, but with only one subscription to pay and only one place to manage your participants.

Study Builder

Easy to use editor with advanced features and blocks

Insert blocks into your study design. A block can hold single or multiple instances of stimuli. These blocks can allow for a randomized sequence of stimuli within an otherwise controlled sequence of stimuli outside of the block (or vice versa).

No Extra Hardware Needed

iMotions Education runs in any modern browser on standard laptops

iMotions Education works in any modern browser on all major operating systems. The only requirements are access to a web camera and internet connection.

Privacy Focused

Control Who Has Access To Participant Data Across Teams And Per Study

Privacy control is built into iMotions Education allowing you to set access per project on an individual user level or allow your whole team or organisation to access the project. We store data within the EU in secure cloud storage and are fully GDPR compliant.

Teaching Guide Available with iMotions Education

Get a headstart with teaching biometric research with our 55 page teaching guide, covering topics related to attention, eye tracking, emotions, facial expression analysis, and how to conduct neuromarketing research.

See table of content of the teaching guide.

  • (Students are) doing things you couldn’t do in one semester; that might have taken a student four years to accomplish. But they’re learning to study design in a matter of a week. I’m training them for about 30 minutes. And then they’re off collecting high quality data themselves.

    Dinko Bacic
    Assistant Professor of Information Systems, Loyola University Chicago’s Quinlan School of Business

  • “I can get students up to speed in 45 minutes, including those who are not trained scientists, to understand how to use the iMotions platform.”

    Chad Milewicz
    Associate Professor of Marketing and Chair of the Economics and Marketing Department, Romain College of Business

Get a Demo

We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.

Features

  • Webcam Eye Tracking

    Webcam Eye tracking allows you to use ordinary webcams to conduct in-depth eye tracking studies on a quantitative, global scale. Find out more.

  • Facial Expression Analysis

    Measure the emotional engagement of your participants through their webcams with facial expression analysis. Powered by AFFDEX which is trained on 17.4M face videos, 8B facial frames and is used by 90% of the world’s largest advertisers. Find out more.

  • Surveys

    Comprehensive survey capabilities, enabling researchers to design and implement detailed surveys within their studies. Supports a variety of question types and advanced customization options to cater to diverse research needs. Surveys also support theming for a personalized and branded look. Find out more.

  • Study Builder

    Robust and flexible study building capabilities, enabling researchers to design comprehensive studies tailored to their specific needs. The platform supports a wide range of stimuli, including images, videos, websites, and custom surveys, all integrated seamlessly into the study workflow. Find out more.

  • Data Analysis

    Comprehensive suite of data analysis tools designed to provide deep insights into biometric and behavioral research. Generate Heatmaps, analyze Gaze Paths, draw custom Areas of Interest (AOI) for statistics, and dive into Facial Expressions and Survey Results.

  • Language Support

    Send studies to people with instructions in their native language. iMotions Education currently supports English, Spanish, French, Italian, Polish, Romanian, German, Dutch, Korean, Russian, Portuguese, Swedish, Arabic, Hebrew, Japanese and Turkish.

  • Data Export

    Extensive data export options to facilitate detailed analysis and reporting. Export entire studies, individual signals, and visualizations in multiple formats, ensuring flexibility and ease of use. Find out more.

  • Third-party Panel Providers

    iMotions Education seamlessly integrates with various third-party panel providers such as Forsta, Prolific, Qualtrics, CINT, Amazon MTurk, and Sona Systems. Find out more.

  • GDPR Compliant

    Secure cloud server infrastructure. Chose between servers located in and outside the EU for GDPR compliant data storage and processing.

  • Compare Stimuli or Segments

    The new Comparison tab allows you to compare stimuli or segments. You can find line charts to see differences in terms of facial expressions and other signals, and other tools will be added in the near future.

Stay up to date with the latest releases and features on my.imotions.com/#releasenotes

Need More Features?

The Remote Data Collection module for iMotions Lab has all the features of iMotions Education, and in addition gives you access to advanced features and analysis tools that makes it suitable for scientific and commercial research. Get screen recordings, audio recordings, speech to text, voice analysis and more!

Learn more about iMotions Lab with the Remote Data Collection extension

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User guides and help articles

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Latest Publications made with iMotions Education

iMotions Education is used by universities and colleges all around the world to conduct online human behavior research with biometric data.

See all publications

FAQ

Here you can find some of the questions we are asked on a regular basis. If you have questions you cannot find here, or elsewhere on our website, please contact us here.

See the full FAQ here.

What is iMotions Education?

Can I use any webcam for eye tracking?

How does facial expression analysis work?

How accurate is webcam eye tracking?

Does webcam eye tracking work in all browsers?

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