iMotions Education
Bring AI-Powered Behavioral Research to Your Classroom, With No Special Hardware Required
Traditional research tools require expensive hardware and lab space. iMotions Education runs right in your students’ web browsers, letting them collect real-world eye-tracking and emotion data in minutes.
Now sold at University Bookstores
EYE-TRACKING · FACIAL EXPRESSIONS · ADVANCED SURVEYS
iMotions Education is Built for Your Classroom
I Do
Show your students how it’s done.
Build a survey, upload a stimulus, and send out a link.
With these simple steps, you can start one of the most engaging lectures your students have ever experienced.
No expensive software or hardware required. All you need is a laptop with an internet browser and a webcam to capture eye-tracking data and facial expressions.
iMotions Education is easy to use and quick to teach, helping students get started independently within a single class period.
We Do
Then build a study together.
Walk your students through behavioral research using real-world examples.
Test everything from AI-generated media to classic psychology experiments, collecting and interpreting behavioral data together as you go.
Your students can follow along on their own laptops, whether you’re teaching in a large lecture hall, a small classroom, or remotely.
Student licenses are available through online bookstores such as Barnes & Noble and Follett Higher Education.
You Do
Let your students take the lead.
For the price of a textbook, students gain access to the same behavioral research tools used in universities and industry.
They can design studies, build surveys, measure eye movements and facial expressions, analyze data, and create presentation-ready visualizations.
Along the way, they complete original research projects that demonstrate creativity, critical thinking, and analytical skills.
Those hands-on experiences help them stand out when they enter the job market.
HOW IT WORKS
Get students started in a single lecture
iMotions Education is a powerful tool with an intuitive UI. Lecturers frequently report getting their students started within an hour. Additionally, access to extensive Help Center resources are built into the software, so students can continue outside of classroom hours.
Design Study
Once you have your research question and hypotheses, you can build a survey and upload the media you want to test. iMotions Education supports images, videos, and websites as stimuli.
The study builder is powerful enough to support AB testing and crossover designs and intuitive enough to set up in a few minutes.
Share Link
Once the study is built, you can send a link to participants. Participants do not need to have the software license. They need a computer with an internet connection and a webcam.
You can share the study with peers, friends, and family. iMotions Education is GDPR-compliant software. Facial expressions are mapped onto a mask, so you can get measurements without seeing faces. Participation is anonymous.
Get answers
Create heatmaps and scan paths from eye tracking data. Follow facial expressions moment-by-moment as they react to the stimuli.
iMotions Education is a great way to familiarize students with quantitative analyses. They can create charts in the software or export the data to another analysis tool with universal file types.
EYE-TRACKING · FACIAL EXPRESSION ANALYSIS · ADVANCED SURVEYS
iMotions Education Feature Highlights
| Webcam eye-tracking (WebET 3.0) | Measure visual attention. Eye-tracking data can be used to create heatmaps and gaze paths. Students can also use AOIs for quantitative analyses. |
| Facial Expression Analysis (Affectiva AFFDEX) | Track emotional expression. Videos are used to create masks so participants remain anonymous, but facial expressions are recorded. You can measure 7 core emotions, specific facial muscle movements and more! |
| Built-in Advanced Surveys | Build on what they know. The survey builder allows for different types of questions, advanced skip-logic, and the ability to display images and customize the appearance. |
| Instant Data & Heatmaps | Create beautiful presentations. There are many options for visualizations of different data types. You can easily make comparisons or find summary metrics comparisons between stimuli and participants, |
| GDPR & Privacy Controls | Privacy control is built into iMotions Education allowing you to set access per project on an individual user level or allow your whole team or organisation to access the project. We store data within the EU in secure cloud storage and are fully GDPR compliant. |
Create your own lesson plan or use our free 55-page Teaching Guide!
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(Students are) doing things you couldn’t do in one semester; that might have taken a student four years to accomplish. But they’re learning to study design in a matter of a week. I’m training them for about 30 minutes. And then they’re off collecting high quality data themselves.
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“I can get students up to speed in 45 minutes, including those who are not trained scientists, to understand how to use the iMotions platform.”
Ready to upgrade your curriculum?
Book a 30-minute demo and we'll walk you through iMotions Education.