Abstract: In this study, we conduct a Stated Choice Experiment (SCE) using eye-tracking technology to investigate if eye movements during the completion of choice sets reveal information about response uncertainty. We hypothesise that the number of times a respondent’s eyes switch focus between the alternatives in a choice set reflects the respondent’s choice uncertainty. Based on […]

Abstract: In recent years researchers have shown growing interest in the impact of emotions in television commercials and in advertising in general (Park and Thorson, 1990). Emotions also influence the attitude towards the brand and to the ad (Batney and Ray, 1986; Edell and Burke, 1987; Derbaix, 1995), increase the attention of the advertisement (Olney, […]

Abstract: The study of visual attention in humans relates to a wide range of areas such as: psychology, cognition, usability, and marketing. These studies have been limited to fixed setups with respondents sitting in front of a monitor mounted with a gaze tracking device. The introduction of wearable mobile gaze trackers allows respondents to move freely […]

Abstract: Procedure invariance is a basic assumption of rational theories of choice, however, it has been shown to be violated: Different response modes, or task frames, sometimes reveal opposite preferences. The current study focused on selection and rejection task frames, involving a unique type of problem with enriched and impoverished options, which has previously led […]

Abstract: According to dominant theories of affect, humans innately and universally express a set of emotions using specific configurations of prototypical facial activity. Accordingly, thousands of studies have tested emotion recognition using sets of highly intense and stereotypical facial expressions, yet their incidence in real life is virtually unknown. In fact, a commonplace experience is […]

Abstract: Using electroencephalography (EEG) to predict design outcomes could be used in many applications as it facilitates the correlation of engagement and cognitive workload with ideation effectiveness. It also establishes a basis for the connection between EEG measurements and common constructs in engineering design research. In this paper, we propose a support vector machine (SVM)-based […]

Abstract: Game-based learning environments (GBLEs) have been touted as the solution for failing educational outcomes. In this study, we address some of these major issues by using multi-level modeling with data from eye movements and log files to examine the cognitive and metacognitive self-regulatory processes used by 50 college students as they read books and […]

Abstract: It is generally considered socially undesirable to suppress the expression of positive emotion. However, previous research has not considered the role that social context plays in governing appropriate emotion regulation. We investigated a context in which it may be more appropriate to suppress than express positive emotion, hypothesizing that positive emotion expressions would be […]

Abstract:  For drivers on monotonous routes, cognitive fatigue causes discomfort and poses an important risk for traffic safety. Countermeasures against this type of fatigue are required and thermal stimulation is one intervention method. Surprisingly, there are hardly studies available to measure the effect of cooling while driving. Hence, to better understand the effect of short-term cooling […]

Abstract: Human trust in automation plays an important role in successful interactions between humans and machines. To design intelligent machines that can respond to changes in human trust, real-time sensing of trust level is needed. In this paper, we describe an empirical trust sensor model that maps psychophysiological measurements to human trust level. The use of […]