iMotions Software Module

Electroencephalography (EEG)

Measure brain activity and discover the cognitive processes that underline how we think, react, and behave.

Measure brain activity with EEG

Electroencephalography records electrical activity using electrodes placed on the surface of the scalp and outputs this electrical activity as a series of underlying brain waves. With EEG, you can obtain insights into how the brain works by measuring the cognitive processes underlying behavior. From language and visual processing, to executive function and memory encoding, EEG data can tell us a lot about how alert, motivated, or engaged we are, or even how difficult a task is to perform.

EEG film study
EEG is used to assess viewer engagement while watching a short film.

Quantify mental processes

Analyzing EEG data can be a complicated process. iMotions provides a range of tools to make this process as streamlined as possible. Fully customizable R Notebooks are provided to calculate power spectral density, and frontal asymmetry – all with the click of a button. Easy exports can be made to continue the analysis.

Brain-based understanding

Researchers are already using the EEG module to:

  • Explore neurocognitive processing of infants
  • Predict online music streams
  • Examine learning outcomes in VR
  • Measure emotional responses in VR environments
  • And more

Electroencephalography (EEG)PDF

EEG invisible gorilla radiology
EEG is used in an experiment of sustained inattentional blindness.

Get a Demo

We’d love to learn more about you! Talk to a specialist about your research and business needs and get a live demo of the capabilities of the iMotions Research Platform.


Here you can find some of the questions we are asked on a regular basis. If you have questions you cannot find here, or elsewhere on our website, please contact us here.

What is EEG (Electroencephalography)?

What is EEG used for?

How long does an EEG take?


  • Hardware agnostic

    Connection to a variety of leading electroencephalogram (EEG) headsets from producers such as ABM, Neuroelectrics, Emotiv, and Brain Products

  • Complete experimental suite

    Collect, visualize, analyze, and export raw EEG signals

  • Equipment indicators

    Battery level, signal strength, and impedance visualizations

  • Built-in QA

    Integrated quality assurance tools

  • Automatic signal processing

    Automatic calculation of frontal asymmetry and power spectral density with integrated R-notebooks.

  • Intersubject Correlation Scores

    Also known as Neural Synchrony, Intersubject Correlation allows you to study multiple respondents at a time and compare similarities in brain activity

  • Cedrus Stimtracker

    Integration with Cedrus StimTracker expands research possibilities

  • EEG metrics

    Use ABM or Emotiv headsets and access their proprietary metrics: Engagement, Distraction, Drowsiness, Cognitive Workload etc


My iMotions

Go to

Help Center

Go to

Contact Us


Enable Multimodal Research

Designed for academics with the mission to elevate the quality, and quantity of human insights, iMotions is the only truly multi modal research platform which allows you to capture the full picture of human behavior. Read about the features for each module which have been developed to ensure data validity and ease of use and configuration.

Customer Support Program

Included with all our subscription plans


Continual, unlimited access to the iMotions software, with updates every two weeks


Personalized onboarding, training and ongoing consulting for the entire research process


Technical support is provided year-round, with 97.6% case satisfaction

Help Center

Over 300 (and growing) continually updated articles are provided for guidance and support


Connect, share knowledge, and build collaborations with researchers from all over the world in the iMotions Community


Read publications made possible with iMotions


Get inspired and learn more from our expert content writers


A monthly close up of latest product and research news