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  • The influence of experienced severe road traffic accidents on take-over reactions and non-driving-related tasks in an automated driving simulator study

    GatedPeer-Reviewed05/10/2021Technische Hochschule Ingolstadt + 3

    Road traffic accidents (RTAs) are an ever-existing threat to all road users. Automated vehicles (AVs; SAE Level 3–5) are developed in many countries. They are promoted with numerous benefits such as increased safety yielding less RTAs, less congestion, less greenhouse gas emissions, and the possibility of enabling non-driving related tasks (NDRTs). However, there has been […]

  • Effects of sustained attention and video lecture types on learning performances

    GatedPeer-Reviewed20/09/2021Department of Computer Education and Instructional Technologies, Fatih Faculty of Education, Trabzon University + 3

    Video lectures are one of the primary learning resources embedded in e-learning environments. Many universities prepare video lectures and share them as open course materials with students. In order to make the learning process more efficient and effective, it is very important to design and personalize those learning resources for learners, taking into their needs […]

  • Measuring the Impact of Museum Architecture, Spaces and Exhibits on Virtual Visitors Using Facial Expression Analysis Software

    Open AccessPeer-Reviewed18/09/2021Michigan State University

    Since the launch of online video portals in 2005, museums have encouraged visitors to upload and share their visits online. Although much has been written about visitors’ experiences in museums, very little exists on the impact virtual visits have on viewers. In this qualitative pilot study, a total of 2035 emotional reactions were recorded and analyzed after visiting […]

  • Sport and Cultural Events: Willingness to Pay, Facial Expressions and Skin Response

    Open AccessPeer-Reviewed01/09/2021Haaga-Helia University

    The topic of this particular study is to combine facial expressions, skin response and willingness to pay (WTP) using an iMotions Platform. This software solution combines biosensors in human behaviour research. A useful method to estimate WTP is contingent valuation method (CV) (Mitchell and Carson 1989). The method has been widely used in cultural economics […]

  • Sounds Healthy: Modelling sound-evoked consumer food choice through visual attention

    GatedPeer-Reviewed01/09/2021Aarhus University, Food Quality Perception & Society Team, iSENSE Lab + 2

    Food choice is a multifaceted construct that is not solely guided by our internal incentives. In fact, sensory scientist, consumer psychologists, and marketers have demonstrated that external ambient cues, including background music, can influence myriads of subconscious consumer behaviors, effectively leading to increased sales of food and beverages. However, the vast majority of literature in […]

  • The Impact of Culture on Visual Design Perception

    Gated27/08/2021Aarhus University

    This paper questions the concept of universal users, taking a first step in looking at design perception differences between cultures, opening a discussion about culture in the context of HCI and more specifically interface interaction. This is done through a short study assessing participants from 3 cultures and their perception of interface by looking at […]

  • Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study

    Open AccessPeer-Reviewed18/08/2021Rey Juan Carlos University

    In this research, neuroscience techniques are applied to the field of marketing in the analysis of advertisements that include the COVID-19 pandemic in their stories. A study of emotion and memory in these audiovisual productions is carried out as two fundamental factors for the knowledge of consumer habits and decision making. By means of facial […]

  • Does Eye-Tracking Have an Effect on Economic Behavior?

    Open AccessPeer-Reviewed05/08/2021Texas A&M University + 2

    Eye-tracking is becoming an increasingly popular tool for understanding the underlying behavior driving economic decisions. However, an important unanswered methodological question is whether the use of an eye-tracking device itself induces changes in the behavior of experiment participants. We study this question using eight popular games in experimental economics. We implement a simple design where […]

  • Emotions in Reading and Learning from Texts: Progress and Open Problems

    Open AccessPeer-Reviewed02/08/2021University of Exeter

    Reading texts can prompt intense emotions, and these emotions profoundly influence learning from texts. I first discuss the findings from the eight studies reported in this special issue. The studies represent pivotal advances in research on reading. Focusing on learning from science texts, they show that different emotions and different types of text influence reading […]

  • Does the magnitude of relative calorie distance affect food consumption?

    GatedPeer-Reviewed01/08/2021

    Abstract: Can the magnitude of the calorie distance between food items explain the contradictory findings in previous literature regarding the impact of calorie labeling laws? Our theoretical model suggests that the relative calorie difference between alternatives in food menus is a missing link important for understanding the impact of calorie labeling information on calorie intake […]

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