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  • Home Alone: Social Robots for Digital Ethnography of Toddler Behavior

    GatedPeer-Reviewed02/08/2013University of California + 2

    Abstract: An unprecedented number of children in the US start public school with major deficits in basic academic skills. Scientific evidence shows that children who have early failure experiences in school are those who are most likely to become inattentive, disruptive, or withdrawn later on. Empirical research using longitudinal randomized control studies is now showing […]

  • Towards Teaching Analytics: Repertory Grids for Formative Assessment

    Open AccessPeer-Reviewed15/06/2013Copenhagen Business School + 2

    Abstract: This paper introduces the Repertory Grid Technique (RGT), developed in personal construct psychology, for Technology Enhanced Formative Assessment (TEFA). RepertoryGrid is a method for eliciting personal constructs of learners about elements belonging to thetopic of study. The method of Repertory Grid is presented first followed by brief descriptions of two classroom studies and two eye-tracking controlled […]

  • Eye-Tracking Study of Notational, Informational, and Emotional Aspects of Learning Analytics Representations


    Abstract: This paper presents an eye tracking study of notational, informational, and emotional aspects of nine different notational systems (Skill Meters, Smilies, Traffic Lights, Topic Boxes, Collective Histograms, World Clouds, Textual Descriptors, Table, and Matrix) and three different information states (Weak, Average, & Strong) used to represent student’s learning. Findings from the eye-tracking study show […]

  • A new approach towards evaluating the performance of maritime officers by the utilization of mobile eye tracking system and facial electromyography

    Open AccessPeer-Reviewed10/01/2013Maritime University of Szczecin

    The following paper presents the use of simulators in maritime training development, with an emphasis on ship bridge operations during the training and assessment phase using Mobile Eye Tracking System (METS) and Facial EMG (fEMG). In the maritime field research on human factors, the goal is to implement metrics of eye motions and facial muscle […]

  • The Relationship Between Visual and Olfactory Stimuli In A Retail Environment

    Open AccessPeer-Reviewed01/10/2012Clemson University

    Abstract: This study investigates consumers’ behavioral response to ambient scent in a retail setting. An eye-tracking analysis was performed to observe the visual attention of 135 participants at Pack Expo International 2012, an international packaging trade show in Chicago, Illinois. A mock office supply store was erected and an essential oil nebulizer was used to […]

  • Effects of perceptual uncertainty on arousal and preference across different visual domains


    Abstract: To what extent can simple contextual events affect preference? In this study, three tests were applied to assert whether contextual unpredictability has a negative effect on preference for novel visual items. By asking subjects to rate their first impressions of novel brand logos while playing simple sounds, study 1 shows that brand logos coupled […]

  • Measuring Reading Characteristics Using Eye Tracking and a Context Adapting Classification System


    Abstract: This abstract introduces a new automated method of measuring reading patterns by analyzing eye properties via an eye tracking platform and context analysis. The method utilizes eye tracking data and stimulus text properties in a way that makes it possible to identify reading fixations and reading patterns with a high accuracy compared to looking […]

  • Eye Tracking Analysis: Application in a Case Study of a Fast Moving Consumer Goods Product

    Open AccessPeer-Reviewed04/06/2010Budapest University of Technology and Economics

    Abstract: The usage of eye gaze tracking is a new and fast developing field of marketing research. Our case study is considering the effectiveness of point of sale outplacements, and the shelf appliances of a specific men’s cosmetic product. We invited a total of 50 male Hungarian subjects ranging in age from 18 to 24 […]

  • A Close Look at the Phenomenon: An Eye Tracking Study on the Usability of the Profile Pages in Social Networking Sites


    AbstractSocial networking sites (SNS) are one of the major phenomena of Web in recent years as they can easily provide a base for self-expression and positive experiences of social pleasure. Although, they constitute one of most popular categories of Web with millions of dedicated users, user-centered studies contrarily showed that SNS performed poorly in terms […]

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