Research & Science
Publications
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2026 Management & Marketing Open Access Peer-Reviewed
Less like an Ad, not necessarily more effective: an exploratory eye-tracking study of subjective evaluation and visual processing of digital product content
University of Prešov
This exploratory laboratory study examines whether different content types of digital product presentation are associated with differences in subjective evaluation and global visual processing. Using a repeated-measures design, 30 participants viewed 12 commercial stimuli representing four products presented as a web-based product page, a branded social media post, or an influencer-generated social media post. Subjective […]
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2026 Human Factors and Ergonomics Society Gated Peer-Reviewed
Multimodal Analysis of Patient–Nurse Interactions During Inpatient Discharge Education: A Pilot Comparison of Bedside and Virtual Nursing Modalities
Abstract Background: The ongoing nursing shortage, COVID-19 pandemic, and advances in healthcare technology have accelerated the adoption of Virtual Nursing Care Models (VNCM) in inpatient settings. Although virtual nurses improve staffing efficiency, there is limited evidence on how patients interact and communicate during virtual and bedside nurse discharge education. Objective: This study examined differences in […]
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2026 Scientific Data Open Access Peer-Reviewed
A Multimodal Dataset of Psychological, Physiological, and Behavioral Responses in Diverse Driving Scenarios
Hong Kong Polytechnic University
Driver emotion significantly impacts traffic safety, driving behavior, and driving experience, often being directly influenced by different driving scenarios. To explore this relationship, we present EmoRoad, a multimodal dataset capturing emotional, physiological, and behavioral responses under diverse driving scenarios. These scenarios are defined by three dimensions, each with two conditions: road scenario (urban/suburban), traffic density […]
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2026 Innovative Policy Making for the Shift to Circular Economy Gated Peer-Reviewed
The Role of Neuroscience in Building Sustainable Brands Within the Circular Economy Framework
Istinye University
This study examines the strategic role of neuroscience in developing strong and sustainable brands through implementing cognitive, emotional and sensory insights into marketing strategies. Based on this, this study focuses as well as investigates how neuromarketing methods such as EEG, fMRI, GSR, eye tracking and facial coding enable the scientific measurement of unconscious consumer responses […]
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2026 arXiv (Cornell University) Open Access Peer-Reviewed
Interpretable Multimodal Classification with Linear Discriminant Tree Ensembles
Multimodal affect and behaviour classifiers that fuse heterogeneous text, audio, and visual streams must simultaneously achieve competitive accuracy and produce human-understandable explanations of the cues driving their decisions — a dual objective that current high-capacity models, notably Transformers, only partially address. While Transformers attain strong predictive performance, their distributed representations and deep nonlinearity make it […]
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2026 Osuva (University of Vaasa) Open Access
Yliopisto-opiskelijoiden lukukäyttäytyminen tekstistä opiskellessa : Kysmysformaatin ja signaalien vaikutus lukustrategiaan
Vaasan yliopisto
Tämä tutkielma selvittää, millaisiin tekstin elementteihin lukija kiinnittää huomiota lukiessaan, kun lukemisen päämääränä on tekstin muistaminen ja sen pohjalta kysymyksiin vastaaminen, ja onko odotetulla kysymysformaatilla vaikutusta lukustrategiaan. Lukemiseen vaikuttavat useat osatekijät, kuten lukijoiden taito ohjata omaa ymmärrystään, omatut pohjatiedot ja lukijan päämäärät. Taitavat lukijat keskittyvät tärkeään asiaan, ja jättävät epäolennaisen vähemmälle huomiolle. Kirjoittaja voi kuitenkin […]
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2026 ACM-W 8th Summit on GEC Open Access
Behavioral Accounting: Preliminary Findings from Eye-Tracking Facial Expression Analysis and Biosensors
University of Patras
Behavioral accounting examines how individuals interpret accounting information and how cognitive and emotional factors affect decision-making. An experiment with 43 participants, including accounting experts and students, was conducted to examine differences in the evaluation of financial data. Eyetracking, facial expression analysis, and biosensors were used to record visual attention and emotional responses during accounting tasks. […]
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2026 Communication Today Open Access Peer-Reviewed
Watching TikTok: An Eye-Tracking Study of Visual Attention Paid to Short-Form Videos
University of Ss. Cyril and Methodius + 1 more
The study focuses on how young viewers visually process short-form videos on TikTok and how the distribution of attention between the main image and the platform interface changes in the process. In an exploratory laboratory experiment, 16 participants watched ten videos of four different types of content (lifestyle, educational content, fastpaced potentially risky videos, multi-screen […]
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2026 Open Access Peer-Reviewed
Neurocommunication of Built Heritage
Complutense University of Madrid
Pilot in situ mobile eye‑tracking assessed visual attention to Gaudí’s Episcopal Palace (Astorga). Twenty‑eight participants freely viewed the chapel (n=14) or main façade (n=14) for 15 s. AOIs were delineated (18 chapel; 15 façade) on scene images; iMotions exported AOI coverage, TTFF, dwell time, fixation and revisit measures, supported by heatmaps. The chapel showed a […]
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2026 Street Art & Urban Creativity Open Access Peer-Reviewed
Neurocomunicación del patrimonio construído
Complutense University of Madrid
En un estudio piloto de seguimiento ocular móvil in situ se evaluó la atención visual hacia el Palacio Episcopal de Gaudí (Astorga). Veintiocho participantes observaron libremente la capilla (n = 14) o la fachada principal (n = 14) durante 15 segundos. Se delimitaron las áreas de interés (AOI) (18 en la capilla; 15 en la […]
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