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Evaluations That Matter: Customer Preferences Using Industry-Based Evaluations and Eye-Gaze Data
Abstract:Â This study is the first stage of a research program aimed at understanding differences in how people process 2D and 3D automotive stimuli, using psychophysiological tools such as galvanic skin response (GSR), eye tracking, electroencephalography (EEG), and facial expressions coding, along with respondent ratings. The current study uses just one measure, eye tracking, and […]
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Correlation between subjective driver state measures and psychophysiological and vehicular data in simulated driving
Abstract: Advanced driver assistance systems require better knowledge of the driver’s state. This would allow for adapting driving support functions, e.g. adaptive automation. To detect the emotional and cognitive state of the driver, it is necessary to know which signals contain accurate information about the state. In this paper the results of a driving simulator […]
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Design of Public Sector Websites: Findings from an Eye Tracking Study Emphasizing Visual Attention and Usability Metrics
Abstract: This explorative eye tracking study investigates visual attention and perceptions of usability within eGovernment environments. We argue that such insights help in understanding users for better design of user Web experiences. In an initial test to identify areas of interest (AOI) on public sector websites, subjects (n = 8) were exposed to the start […]
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Development of Dynamic Testing Methods Using Facial Expression Analysis to Evaluate Packaging Design in a Realistic Shopping Environment
Abstract: 80 to 95 percent of all new product launches fail (Dillon, 2011; Copernicus Marketing, Consulting, and Research, 2013). However, businesses can increase the chances of a successful product launch by better understanding consumer preferences and wants. Research done by McKinsey and Company shows that “more than 80 percent of top performers periodically tested and […]
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The Impact of Reviews and Average Rating on Hotel-Booking-Intention: A Qualitative Study
Abstract: User-generated information types (ratings and reviews) are highly used when booking hotel rooms on Online Travel Agency (OTA) websites. The impact of user-generated information on decision-making is often investigated through quantitative research, thereby not examining in depth how and why travelers use this information. This paper therefore presents a qualitative study conducted to achieve […]
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Towards Biometric Assessment of Audience Affect
Abstract: This paper investigates how reliable affective responses can be obtained using objective biometric measures for media audience research. We use Galvanic Skin Response (GSR) to detect sixteen respondents’ arousal levels and as an objective measure to show how self-reporting disrupts the experience of respondents watching video content. The subjective experiences from nine subjects were […]
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Using Biometric Data to Assess Affective Response to Media Experiences
Abstract: The purpose of this work is to investigate a method of measuring emotional experience by interrupting video content every three minutes to self-report. We let 16 test participants watch the short-film Helium divided into a control group and an intervention group. The subjective experiences from nine subjects (the intervention group) were captured by self-reporting […]
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Predicting User Learning Performance From Eye Movements During Interaction With a Serious Game
Abstract: This paper explored the relationship between eye movements’ measures and learners’ performance during interaction with Crystal Island, a narrative-centered learning game environment. We gathered gaze data from 20 participants using Tobii Tx300 eye tracker while they were reading books and answering multiple-choices quizzes. Statistical analysis as well as classifications were performed. Random forest classifier […]
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Unique Object Characteristics Differentially Affect Visual Attention During Viewing of Dynamic Stimuli: The Influence of Location and Luminosity
Abstract: Understanding which characteristics of dynamic stimuli affect visual attention is crucial to usability research. We explored how object location and object luminosity differentially affect visual attention. Thirty-seven American participants viewed 34 Australian commercials, which were broken down by scene (N = 606) to identify all pertinent Areas of Interest (NAOIs = 2,695). Each AOI […]
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MOSI: Multimodal Corpus of Sentiment Intensity and Subjectivity Analysis in Online Opinion Videos
Abstract: People are sharing their opinions, stories and reviews through online video sharing websites every day. Studying sentiment and subjectivity in these opinion videos is experiencing a growing attention from academia and industry. While sentiment analysis has been successful for text, it is an understudied research question for videos and multimedia content. The biggest setbacks […]

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