Advanced Research Applications
We power human insight with leading research software & expertise
Much of human behavior is guided by nonconscious processes. Brain and mind research and behavioral science can therefore be complex.
We simplify the complex, giving researchers access to the latest sensor technology and data analysis tools they need, in a synthesized way to tap into real-time measurement of nonconscious responses. Helping academics seek deeper levels of understanding and businesses become better attuned to their customers.
The iMotions Platform
Gain a holistic view of human behavior
iMotions is the leading software platform made to execute human behavior research with high validity. iMotions seamlessly integrates and synchronizes multiple biosensors that provide different human insight; such as Eye Tracking, EDA/GSR, EEG, ECG and Facial Expression Analysis. iMotions funnels all the essential technologies and their respective data into one consistent path for them to work seamlessly together.
- Hardware agnostic software with integration of 50+ biosensor devices
- Seamless integration of even your own research data
- Full scalability. Add hardware and build multi-departmental labs at your own pace
- Accelerated results for validated, fast reports and publications
Who can benefit from iMotions
We cover a wide field of application areas
Objective Data for Understanding Emotional Expressions
iMotions helps Oxford University address entirely new areas of research into emotions. By utilizing an objective and automated system for measurements of facial expressions, Dr. Danielle Shore is able to rapidly explore emotional reactions in game theory contexts.
Neuroscience for Effective Digital Strategies
iMotions helps HeyHuman think differently about brands and marketing. By measuring people’s behavior during advertising testing, UX studies, concept development and more, Neuroscience Consultant Aoife McGuinness is able to deliver more nuanced insights and create more engaging content.
Innovative neuroeconomics research at Texas A&M
Professor Marco Palma and the Human Behavior Lab at Texas A&M University is pioneering research in neuroeconomics with iMotions, scaling experiments and executing research faster than ever.
Industry Standard for Consumer Research
Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.
The iMotions platform works with any kind of biosensor
Find the setup that works for you
The iMotions team of experts is here to consult with you on: