Unpack Human Behavior
iMotions helps you quantify engagement and emotional responses
Emotions constitute powerful, pervasive, and predictable drivers of decision making. Capture physiological reactions in real time to accurately research how we as humans think, feel, act and respond.
Beyond what we say we do.
The iMotions Platform
Gain a holistic view of human behavior
iMotions is high tech software made to execute human behavior research with high validity. iMotions seamlessly integrates multiple biosensors that provide different insight; such as Eye Tracking, EDA/GSR, EEG, ECG and Facial Expression Analysis. The combination of different sensors and data sources allows you to make a clearer and more incisive understanding of human behavior. Through real-time measurements of nonconcious responses, iMotions provides the bigger picture on human actions, thoughts and feelings for you to tap into new innovation – getting you the results faster.
- Hardware agnostic software with +50 biosensor devices
- Seamless integration of even your own research data
- Full scalability when you need it
- Accelerated output for validated and fast results
Objective Data for Understanding Emotional Expressions
iMotions helps Oxford University address entirely new areas of research into emotions. By utilizing an objective and automated system for measurements of facial expressions, Dr. Danielle Shore is able to rapidly explore emotional reactions in game theory contexts.
Neuroscience for Effective Digital Strategies
iMotions helps HeyHuman think differently about brands and marketing. By measuring people’s behavior during advertising testing, UX studies, concept development and more, Neuroscience Consultant Aoife McGuinness is able to deliver more nuanced insights and create more engaging content.
Innovative neuroeconomics research at Texas A&M
Professor Marco Palma and the Human Behavior Lab at Texas A&M University is pioneering research in neuroeconomics with iMotions, scaling experiments and executing research faster than ever.
Industry Standard for Consumer Research
Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.
The iMotions platform works with any kind of biosensor
Who can benefit from iMotions
We cover a wide field of application areas
Find the setup that works for you
The iMotions team of experts is here to consult with you on: