We power human insight

A single software for all your human behavior research 

Much of human behavior is guided by nonconscious processes. Behavioral research can therefore be complex. We simplify the complex through software giving researchers access to emotional, cognitive and behavioral data in a synthesized way to tap into real-time human experiences.
Helping academics progress their research activity and businesses become better attuned to customers.

The iMotions Platform

Your research needs – all in one place

iMotions is an integrated analysis platform made to execute human behavior research with high validity. iMotions seamlessly integrates and synchronizes multiple biometric sensors that provide different human insight; such as Eye Tracking, EDA/GSR, EEG, ECG and Facial Expression Analysis. iMotions funnels all the essential hardware technologies and their respective data into one consistent path for them to work seamlessly together.

  • Fewer human errors from manipulating data to synchronize feeds
  • Substantial cost and time savings on labor synchronizing feeds
  • Broadest support for sensors including product type and vendors
  • Out-of-the-box support on study design, data analysis and presentations
  • Accelerated results for validated, fast research reports and publications

Who can benefit from iMotions

We cover a wide field of application areas

Consumer Behavior / Neuromarketing
  • Consumer preference
  • Product testing
  • Advertisement
Psychology / Education
  • Neuroscience
  • Psychophysiological response
  • Intelligent learning
  • Doctor-patient interaction
  • Psychiatric research
  • Neurological problems
VR & Simulations
  • Virtual store layout
  • Game design
  • VR environments
Usability Testing
  • User Interface
  • UX, websites, apps
  • Human-computer interaction
Engineering / Product
  • Product design
  • Software & machine interface
  • R&D

Objective Data for Understanding Emotional Expressions

AcademiaCustomer case

iMotions helps Oxford University address entirely new areas of research into emotions. By utilizing an objective and automated system for measurements of facial expressions, Dr. Danielle Shore is able to rapidly explore emotional reactions in game theory contexts.

Neuroscience for Effective Digital Strategies

BusinessCustomer case

iMotions helps HeyHuman think differently about brands and marketing. By measuring people’s behavior during advertising testing, UX studies, concept development and more, Neuroscience Consultant Aoife McGuinness is able to deliver more nuanced insights and create more engaging content.

Innovative neuroeconomics research at Texas A&M

AcademiaCustomer case

Professor Marco Palma and the Human Behavior Lab at Texas A&M University is pioneering research in neuroeconomics with iMotions, scaling experiments and executing research faster than ever.

Industry Standard for Consumer Research

BusinessCustomer case

It is our honor at iMotions to pay tribute to Crispin Haywood, who was a cherished client of ours, but who sadly passed away in 2020. This video testifies to Crispin’s amazing work building the GSK Shopper Science Lab.

The iMotions platform works with any kind of biosensor

iMotions works with these partners and more
Advanced Brain Monitoring
Pupil Labs

We support you all the way

Expertise at your fingertips

As part of your software license, you get immediate access to your own personal research consultant who will work with you on your research objective, study design and ensure training and equipment installation for you and your team.

As an iMotions client you also get full access to our Help Center containing numerous manuals, guides and articles as well as access to our dedicated Support Team for any day to day technical requirement. We are the Knowledge Partner for +1300 research clients worldwide.

Employee portrait (Samir)

Find the setup that works for you

The iMotions team of experts is here to consult with you on:

How to get started with the software
Finding the right biosensors
Troubleshooting and support
Performing best-in-class studies

Want to know more?

Read our collection of articles within human behavior research


Read publications made possible with iMotions


Follow our blog contributions from our expert PhDs


A monthly close up of latest product and research news