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iMotions 6 Release – New UI, Automated Eye Tracking Analysis & BIOPAC

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How it works – iMotions in under 2 minutes

See how the iMotions Biometric Research Platform works

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iMotions Powers World Leading Research Labs

Used by the best and brightest, including:

 

Harvard
Stanford
P&G
Yale
Massachusetts Institute of Technology
Kraft
Northwestern University
Umass Boston
Mayo Clinic
University of Notre Dame
mit media lab
MediaScience
NC State University
US Air Force
DLR
TNS
Innerscope
Vanderbilt University
Massachusetts General Hospital
Nestlé

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Dr. Erin MacDonald, Assistant Professor of Mechanical Engineering, Stanford University
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“If I compare to other software that we have been using before, then we always designed a study that would fit to the software. Now we just design our study and we know that iMotions can handle it. I can do things so much faster with iMotions and they even understand the budget of an assistant professor.”

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Prof. Roger Azevedo, Professor in the Department of Psychology, North Carolina State University

“iMotions has enabled us to do research we couldn’t even get close to do before. Even though we had all the technology available, it was not possible to create reliable and synchronized studies in a fast way, so a lot of students and researchers could work with the tools at the same time. We have now accelerated our research output significantly and has the most publications in the works we have ever had at any given time. iMotions has been instrumental to enabling this research output transition.”

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Bill Moult
Innerscope CEO
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“After several years of using a number of different technologies we have transitioned to using the iMotions Software, which now seamlessly integrates our main technologies into one unified platform. The platform’s scalability as well as its ability to build up against the input/output API, makes it an ideal flexible solution for our multi-site research solutions. We appreciate the operational efficiencies achieved as well as the general benefits we get from partnering with iMotions’  responsive and support oriented team.”

Technologies in iMotions Biometric Research Platform


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Eye Tracking

Tracks the activity & reactions of the eye.
2 types: Remote (desktop) & Mobile (head mounted glasses).

  • Quantifies and analyzes visual attention
  • Reveals how, when & what people see, gaze position & pupil dilation
  • Sensor: Remote & mobile eye trackers from Tobii, ASL, EyeTech, The Eye Tribe, etc…

Learn-more-about-eye-tracking

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Facial Expression Recognition

Analyze facial expressions and extract human emotional reactions. Based on the FACS system of Paul Ekman.

  • Reveals manifestations of underlying emotional states
  • Recognizes universal basic emotions and valence
  • Sensor: Any webcam

Learn-more-about-facial-expressions

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EEG

Get insights into brain reactions and arousal by measuring  electrical activity along the scalp.

  • Reveals perceptual, cognitive and emotional processing
  • Measures: Motivation, Engagement and Workload
  • Sensor: ABM B-Alert & Emotiv EPOC head sets

Learn-more-about-EEG

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GSR / EDA

Get insights into human arousal and stress by measuring skin conductance.

  • Reveals emotional responses of a person via sweat gland activity
  • Measures the psycho-physiological arousal of a person
  • Sensor: Shimmer3 GSR+ Unit & Affectiva Q Sensor

Learn-more-about-GSR

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ECG / EMG 

Records the spatio-temporal characteristics of electrical impulses associated with muscle contractions.

  • Measure the heart’s response to physical exertion
  • Analyze biometrics of human movement
  • Sensor: Shimmer3 EXG Unit

Learn-more-about-ECG-EMG

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API – Any 3rd Party Metric or Sensor

Input & Output API for full flexibility and feedback loop interaction.

  • Forward data from iMotions to third party applications
  • Forward data from third party applications to iMotions
  • Sensor: Any 3rd party sensor, software or algorithm

Learn-more-about-API

 

All sensors integrated & synchronized in one software platform

Plug-and-play any sensor & synchronize it with any type of stimuli (images, videos, websites, screen recordings, real objects, surveys)

iMotions UI with recording of respondent’s face, eye tracking on a survey slide & facial expression & GSR channels synchronized.

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Human Behaviour Research Mega Lab

iMotions provides a unique toolbox to the multi-disciplinary human behavior research lab at the University of Nebraska at Omaha (ONO) to answer some of the most advanced scientific hypotheses in the world.

iMotions Solutions for Academic & Commercial Research Areas

iMotions delivers unprecedented value in a wide array of research areas

Neuromarketing

Gain insights into the drivers of consumer attention, preference & adoption

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Psychology

Assess behavioral, cognitive & emotional responses during diverse situations

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Engineering & Design

Evaluate design elements, features, & touch points in prototypes to enhance form & function

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Education & Communication

Understand the drivers of motivation and engagement to create better learning processes

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Medical & Health Studies

Gain insights to research better & earlier diagnosis in Autism, Alzheimer, Parkinson, etc…

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Simulators, Games & Apps

Get real time biometric feedback to enhance user experience & test all kind of virtual environments

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iMotions Resources

Check our resources section to get info on publications, customer cases, videos, pocket guides & various topics in our biometric research blog

Pocket Guide – Eye Tracking

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Customer Success Stories

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Increasingly sophisticated research, more efficiently
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Technology deployed in a fraction of the time compared to previous sensor solutions
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Allocate more resources to what is important – the research

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Find out why the world’s leading researchers use iMotions

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