We power human insight

A single software for all your human behavior research 

Much of human behavior is guided by nonconscious processes. Brain and mind research and behavioral science can therefore be complex.

We simplify the complex through software and expertise, giving researchers access to real-time emotional, cognitive and behavioral data in a synthesized way to tap into human experiences and understanding.  Helping academics progress their research activity and businesses become better attuned to their customers.

The iMotions Platform

Gain a holistic view of human behavior

iMotions is the leading software platform made to execute human behavior research with high validity. iMotions seamlessly integrates and synchronizes multiple biosensors that provide different human insight; such as Eye Tracking, EDA/GSR, EEG, ECG and Facial Expression Analysis. iMotions funnels all the essential technologies and their respective data into one consistent path for them to work seamlessly together.

  • Hardware agnostic software with integration of 50+ biosensor devices
  • Seamless integration of even your own research data
  • Full scalability. Add hardware and build multi-departmental labs at your own pace
  • Accelerated results for validated, fast reports and publications

Who can benefit from iMotions

We cover a wide field of application areas

Consumer Behavior / Neuromarketing
  • Consumer preference
  • Product testing
  • Advertisement
Psychology / Education
  • Neuroscience
  • Psychophysiological response
  • Intelligent learning
  • Doctor-patient interaction
  • Psychiatric research
  • Neurological problems
VR & Simulations
  • Virtual store layout
  • Game design
  • VR environments
Usability Testing
  • User Interface
  • UX, websites, apps
  • Human-computer interaction
Engineering / Product
  • Product design
  • Software & machine interface
  • R&D

Objective Data for Understanding Emotional Expressions

AcademiaCustomer case

iMotions helps Oxford University address entirely new areas of research into emotions. By utilizing an objective and automated system for measurements of facial expressions, Dr. Danielle Shore is able to rapidly explore emotional reactions in game theory contexts.

Neuroscience for Effective Digital Strategies

BusinessCustomer case

iMotions helps HeyHuman think differently about brands and marketing. By measuring people’s behavior during advertising testing, UX studies, concept development and more, Neuroscience Consultant Aoife McGuinness is able to deliver more nuanced insights and create more engaging content.

Innovative neuroeconomics research at Texas A&M

AcademiaCustomer case

Professor Marco Palma and the Human Behavior Lab at Texas A&M University is pioneering research in neuroeconomics with iMotions, scaling experiments and executing research faster than ever.

Industry Standard for Consumer Research

BusinessCustomer case

Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.

The iMotions platform works with any kind of biosensor

iMotions works with these partners and more
Advanced Brain Monitoring

We support you all the way

Expertise at your fingertips

When you become an iMotions customer, you will be provided with a dedicated research consultant who will be your main point of contact for continuous support and consultation on your behavioral research. You will also receive full access to our Help Center, our Knowledge library, and our dedicated Support Team for any day-to-day requirements.

Our team of Ph.D.experts and consultants in Neuroscience will make sure your onboarding is successful and you’ll benefit from being able to speak to someone who understands your research, the challenges you face, and your long-term objectives.

Employee portrait (Michael)

Find the setup that works for you

The iMotions team of experts is here to consult with you on:

How to get started with the software
Finding the right biosensors
Troubleshooting and support
Performing best-in-class studies

Want to know more?

Read our collection of articles within human behavior research


Read publications made possible with iMotions


Follow our blog contributions from our expert PhDs


A monthly close up of latest product and research news