We power human insight
A single software for all your human behavior research
Much of human behavior is guided by nonconscious processes. Behavioral research can therefore be complex. We simplify the complex through software giving researchers access to emotional, cognitive and behavioral data in a synthesized way to tap into real-time human experiences.
Helping academics progress their research activity and businesses become better attuned to customers.
The iMotions Platform
Your research needs – all in one place
iMotions is an integrated analysis platform made to execute human behavior research with high validity. iMotions seamlessly integrates and synchronizes multiple biometric sensors that provide different human insight; such as Eye Tracking, EDA/GSR, EEG, ECG and Facial Expression Analysis. iMotions funnels all the essential hardware technologies and their respective data into one consistent path for them to work seamlessly together.
- Fewer human errors from manipulating data to synchronize feeds
- Substantial cost and time savings on labor synchronizing feeds
- Broadest support for sensors including product type and vendors
- Out-of-the-box support on study design, data analysis and presentations
- Accelerated results for validated, fast research reports and publications
Who can benefit from iMotions
We cover a wide field of application areas
Objective Data for Understanding Emotional Expressions
iMotions helps Oxford University address entirely new areas of research into emotions. By utilizing an objective and automated system for measurements of facial expressions, Dr. Danielle Shore is able to rapidly explore emotional reactions in game theory contexts.
Neuroscience for Effective Digital Strategies
iMotions helps HeyHuman think differently about brands and marketing. By measuring people’s behavior during advertising testing, UX studies, concept development and more, Neuroscience Consultant Aoife McGuinness is able to deliver more nuanced insights and create more engaging content.
Innovative neuroeconomics research at Texas A&M
Professor Marco Palma and the Human Behavior Lab at Texas A&M University is pioneering research in neuroeconomics with iMotions, scaling experiments and executing research faster than ever.
Industry Standard for Consumer Research
Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.
The iMotions platform works with any kind of biosensor
We support you all the way
Expertise at your fingertips
As part of your software license, you get immediate access to your own personal research consultant who will work with you on your research objective, study design and ensure training and equipment installation for you and your team.
As an iMotions client you also get full access to our Help Center containing numerous manuals, guides and articles as well as access to our dedicated Support Team for any day to day technical requirement. We are the Knowledge Partner for +1300 research clients worldwide.
Find the setup that works for you
The iMotions team of experts is here to consult with you on:
Want to know more?
Read our collection of articles within human behavior research
