Unpack Human Behavior
iMotions helps you quantify engagement and emotional responses
Emotions constitute powerful, pervasive, and predictable drivers of decision making. Capture physiological reactions in real time to accurately research how we as humans think, feel, act and respond.
Beyond what we say we do.
The iMotions Platform
Gain a holistic view of human behavior
iMotions is high tech software technology made to execute human behavior research with high validity. iMotions seamlessly integrates multiple biosensors that provide different insight; such as Eye Tracking, EDA/GSR, EEG, ECG and Facial Expression Analysis. The combination of different sensors and data sources allows you to make a clearer and more incisive understanding of human behavior. Through real-time measurements of nonconcious responses, iMotions provides the bigger picture on human actions, thoughts and feelings for you to tap into new innovation – getting you the results faster.
- Hardware agnostic software with +50 biosensor devices
- Seamless integration of even your own research data
- Full scalability when you need it
- Accelerated output for validated and fast results
This is how it works
Combine biosensors and let iMotions synchronize all research data for you to focus on your experimental results.
The iMotions platform works with any kind of biosensor
Who can benefit from iMotions
We cover a wide field of application areas
Industry Standard for Consumer Research
Crispin Haywood and the Shopper Science Lab at GSK wanted to measure consumer behavior in realistic physical shopping environments. Now they can – with eye tracking and other biosensors in iMotions – in order to surface insights of what works and what doesn’t in retail.
Innovative neuroeconomics research at Texas A&M
Professor Marco Palma and the Human Behavior Lab at Texas A&M University is pioneering research in neuroeconomics with iMotions, scaling experiments and executing research faster than ever.
Portability and accessibility for research methods
The Applied Psychology Department at Force Technology complements traditional survey results with mobile and moment-to-moment data from biosensors to provide objective findings for their clients.
Cutting-Edge Methods for Faster and Improved Human Factors Research
Dr. Camilla Grane, Professor Bjarne Bergquist, and Dr. Peter Törlind at Luleå University use iMotions to improve the speed at which research can be done, and to develop new ways to explore previous research to uncover novel findings.
Find the setup that works for you
The iMotions team of experts is here to consult with you on: