Research & Science
Publications
-
2026 Strategic Business Research Open Access Peer-Reviewed
MarTech and Neuromarketing into Entrepreneurship Capstones: An Empirical Study on Experiential Learning Outcomes
Amity University Jharkhand + 1 more
Abstract This study addresses the entrepreneurial intention–action gap by investigating the integration of Marketing Technology (MarTech) and neuromarketing within experiential entrepreneurship capstone courses. Using a pre experimental one group pretest posttest design (lacking a control group, thus precluding causal claims), the study involved 1726 final year undergraduate students. Neuro feedback utilization was operationalized via logged […]
-
2026 IEEE Gated Peer-Reviewed
An Attention-Based Cross-Modal Physiological Signal Fusion for Assessing Virtual Reality Motion Sickness
University of Science and Technology of China Hefei, Anhui, China
Abstract: Virtual reality motion sickness (VRMS) seriously affects user comfort and Quality of Experience (QoE) in immersive video systems, making objective and continuous assessment essential. Existing questionnaire-based methods are subjective and discontinuous, while physiological-signal-based approaches often rely on unimodal sensing or shallow fusion. To address these limitations, this paper proposes a multimodal physiological representation and […]
-
2026 IEEE Gated Peer-Reviewed
TriSaFe-Trans: A Safety-Aware Multimodal Intent Recognition Pipeline for Assistive Robotics
Saint Louis University
Abstract: Safe intent recognition for assistive robots remains challenging when integrating neural, muscular, and gaze signals, particularly under sensor degradation or failure. We propose TriSaFe-Trans, a lightweight tri-modal transformer that fuses electroencephalography (EEG), electromyography (EMG), and eye-tracking (ET) data via modality-specific temporal convolutional networks (TCNs) and bidirectional gated recurrent units (BiGRUs), combined with reliability-gated cross-modal […]
-
2026 Gated Peer-Reviewed
Cognitive Biases and the Perception of Upcycled Foods: How Pre-Consumption Information Shapes Sustainable Food Evaluation
Abstract Sustainability concerns are increasingly shaping food policies, yet the widespread adoption of sustainable food products remains limited. Among the strategies adopted to address environmental challenges in the food system, upcycled foods represent a promising solution. However, despite their potential environmental benefits, upcycled foods still face substantial resistance at the consumer level. This is due […]
-
Frontiers in Behavioral Neuroscience Gated Peer-Reviewed
Perspective-taking in video advertising: insights from EEG connectivity and channel-wise spectral analysis
IULM University + 1 more
Perspective-taking, a key social cognition process, plays a significant role in shaping consumer behavior. Despite its relevance, existing research has largely focused on its visuo-spatial dimensions, with little attention given to its cognitive and emotional aspects, especially in the context of communication content perception, where no established electroencephalography (EEG) measures have assessed these components. In […]
-
2026 Scientific Data Open Access Peer-Reviewed
A Multimodal Dataset of Psychological, Physiological, and Behavioral Responses in Diverse Driving Scenarios
Hong Kong Polytechnic University
Driver emotion significantly impacts traffic safety, driving behavior, and driving experience, often being directly influenced by different driving scenarios. To explore this relationship, we present EmoRoad, a multimodal dataset capturing emotional, physiological, and behavioral responses under diverse driving scenarios. These scenarios are defined by three dimensions, each with two conditions: road scenario (urban/suburban), traffic density […]
-
2026 Innovative Policy Making for the Shift to Circular Economy Gated Peer-Reviewed
The Role of Neuroscience in Building Sustainable Brands Within the Circular Economy Framework
Istinye University
This study examines the strategic role of neuroscience in developing strong and sustainable brands through implementing cognitive, emotional and sensory insights into marketing strategies. Based on this, this study focuses as well as investigates how neuromarketing methods such as EEG, fMRI, GSR, eye tracking and facial coding enable the scientific measurement of unconscious consumer responses […]
-
2026 Gated Peer-Reviewed
The impact of task complexity and self-regulated supports on cognitive load and emotional engagement through multimodal analysis in the metaverse learning environment
This study examined how task complexity and self-regulated learning (SRL) support strategies relate to learners’ cognitive load and emotional engagement in a Metaverse Learning Environment (MLE) using multimodal indicators. College students (N = 42) completed three game-embedded tasks of low, mid, and high complexity while receiving cognitive-regulated support (CS), motivational-regulated support (MS), or no additional support (control […]
-
Frontiers in Psychology Gated Peer-Reviewed
The impact of task complexity and self-regulated supports on cognitive load and emotional engagement through multimodal analysis in the metaverse learning environment
Jeonju National University of Education + 3 more
This study examined how task complexity and self-regulated learning (SRL) support strategies relate to learners’ cognitive load and emotional engagement in a Metaverse Learning Environment (MLE) using multimodal indicators. College students (N = 42) completed three game-embedded tasks of low, mid, and high complexity while receiving cognitive-regulated support (CS), motivational-regulated support (MS), or no additional support (control […]
-
2026 MDPI Brain Sciences Open Access Peer-Reviewed
Cognitive Behavioral Therapy Reduces Symptom Severity and Normalizes Neurophysiological and Attentional Reactivity in Anorexia Nervosa: A Randomized Controlled Trial
Beykoz University + 6 more
Background: Anorexia nervosa (AN) is a severe psychiatric disorder marked by restrictive eating, distorted body image, and high relapse rates. While cognitive-behavioral therapy (CBT) is a widely used treatment, its mechanisms of action in AN remain incompletely understood, particularly beyond self-reported symptom change. This study investigated the effects of a 12-week CBT intervention on both […]
Research Report 2025
In-depth look at the scientific landscape as powered by iMotions software, showcasing groundbreaking research and the impact of our tools in various scientific and industrial fields.
iMotions Science Resources
Looking for white papers, validation reports or research show casing iMotions Multimodal capabilities?
Share Your Research
850+ universities worldwide with an iMotions human behavior lab
73 of the top 100 highest ranked universities
710+ published research papers using iMotions
iMotions is used for some of the most interesting human behavior research studies carried out by top researchers around the world. Contact us to have your publication featured here.
The authors of these publications have used iMotions as a software tool within their research.
“Software should be cited on the same basis as any other research product such as a paper or a book; that is, authors should cite the appropriate set of software products just as they cite the appropriate set of papers” (Katz et al., 2020).
We therefore encourage you to cite the use of iMotions where appropriate.
How to cite iMotions
APA
iMotions (10), iMotions A/S, Copenhagen, Denmark, (2024).
Note: adjust the version and year where relevant.
Learn How to Conduct Human Behavior Research with iMotions
Publications
Read publications made possible with iMotions
Blog
Get inspired and learn more from our expert content writers
Newsletter
A monthly close up of latest product and research news