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  • Measurement of Visitors’ Subjective and Objective Emotional Response to Congestion in Public Spaces

    Open AccessPeer-Reviewed10/05/2024The Hebrew University of Jerusalem

    Research on the ties between congestion and visitors’ experiences in a destination has primarily used subjective methods. The current study proposes that the emotional, subjective visitor response to congestion be measured alongside the objective experience, in real time and real-world conditions. To do so, advanced tracking methods in time and space (GPS) were combined with […]

  • Psychophysiological Investigation of the Effects of Virtual Reality, the New Dimension of Retail Shopping, on Generation Z

    GatedPeer-Reviewed08/05/2024Üsküdar University

    Virtual reality has begun to show itself in many areas of our lives as its accessibility becomes easier. Especially in recent years, it has been observed that investments have been made in this field in the retail sector and many brands have created virtual reality stores. The research emphasizes the need for new studies on […]

  • POV Learning: Individual Alignment of Multimodal Models using Human Perception

    Open AccessPeer-Reviewed07/05/2024Trier University + 2

    Aligning machine learning systems with human expectations is mostly attempted by training with manually vetted human behavioral samples, typically explicit feedback. This is done on a population level since the context that is capturing the subjective Point-Of-View (POV) of a concrete person in a specific situational context is not retained in the data. However, we […]

  • The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall

    Open AccessPeer-Reviewed27/04/2024Schumpeter School of Business and Economics, University of Wuppertal

    Consumers’ swiping behavior largely determines their exposure to social media advertisements. According to embodied cognition and enactment theory, advertisers might leverage atypical swiping to increase attention and thus brand recall. To identify typical smartphone swiping, the authors develop a taxonomy of the motor actions consumers exhibit when browsing social media in real life. A mobile […]

  • Architectural design, visual attention, and human cognition: exploring responses to federal building styles

    GatedPeer-Reviewed23/04/2024Utah Valley University

    This article examines the ongoing architectural debate surrounding styles for American government buildings. It tests the results of the 2020 National Civic Art Society survey that found 72% of Americans prefer traditional federal buildings over modern designs. To gain a neuro-biological perspective on these results, eye-tracking emulation software is used to evaluate the relationship between […]

  • EEG, Pupil Dilations, and Other Physiological Measures of Working Memory Load in the Sternberg Task

    Open AccessPeer-Reviewed19/04/2024University of Auckland + 3

    Recent evidence shows that physiological cues, such as pupil dilation (PD), heart rate (HR), skin conductivity (SC), and electroencephalography (EEG), can indicate cognitive load (CL) in users while performing tasks. This paper aims to investigate physiological (multimodal) measurement of CL in a Sternberg memory task as the difficulty level increases in both maintenance and probe […]

  • Developing 360-degree stimuli for virtual tourism research: a five-step mixed measures procedure

    GatedPeer-Reviewed18/04/2024Griffith University + 2

    Virtual reality has emerged as a powerful tool for the design of immersive tourism experiences. Prior studies have primarily relied on externally produced 360-degree stimuli, with the potential to undermine causal inference among concepts and increase risk of flattening real-world responses. Consequently, building on design principles embedded in human–computer interaction, this paper draws on an […]

  • Towards a typology of virtual tourists: Efficacy of visual patterns and attentional cues

    GatedPeer-Reviewed18/04/2024Griffith University + 2

    Virtual tourism is rapidly emerging in prominence in contemporary tourism research. Previous studies tend to consider the virtual tourism population as a homogeneous entity, resulting in unintended consequences. Despite the ocular-centric nature within virtual environments, existing eye tracking studies have rarely classified virtual tourists into benefit-based segments, discounting the critical role of pre-existing visual patterns and associated […]

  • Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices

    GatedPeer-Reviewed09/04/2024Ben-Gurion University of the Negev

    This research explores the impact of discriminatory brand advertisements on groups experiencing discrimination, employing the transactional theory of stress and coping. The findings reveal that discriminatory-offensive advertisements induce stress, quantified via galvanic skin response, predominantly in highly discriminated groups. This stress subsequently catalyzes motivational approach tendencies over time, as evidenced by electroencephalogram measurements. The study […]

  • Young Customer Responses to Service Robots vs. Humans in Luxury Retail: A Multidisciplinary Approach

    Open AccessPeer-Reviewed09/04/2024Middle Tennessee State University + 3

    Luxury retailers are increasingly considering the introduction of service robots in their stores to enhance the value proposition and reshape the dynamics of both the service encounter and the customer experience. Although the literature recognizes the social presence of robots in service encounters, little empirical research compares humans and service robots related to luxury. In […]

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