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  • From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior
    Open AccessPeer-Reviewed13/07/2024Università IULM, Department of Business, Law, Economics and Consumer Behaviour “Carlo A. Ricciardi” + 2
    The growing interest in consumer behavior in the digital environment is leading scholars and companies to focus on consumer behavior and choices on digital platforms, such as the metaverse. On this immersive digital shopping platform, consumer neuroscience provides an optimal opportunity to explore consumers’ emotions and cognitions. In this study, neuroscience techniques (EEG, SC, BVP) […]

  • The Face of Deception: How Your Mimicry Tells the True Story
    Gated12/07/2024University of Twente
    Presentation Abstract:Objective: There are contested claims that communication receivers mimic communication senders less when senders are deceptive compared to truthful. Our studies evaluate a novel computer-based measure of facial mimicry to determine its potential to inform the debate. By examining the facial reactions of individuals receiving deceptive and truthful messages, we test whether this innovative […]

  • Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising
    GatedPeer-Reviewed05/07/2024SP Jain Neuroscience Lab + 3
    This research challenges the conventional method of textual sentiment analysis in evaluating advertising effectiveness. We examined two distinct video ads for a cosmetics brand, employing video sentiment analysis to gauge their emotional impact on 35 female participants. This assessment was conducted using a self-reported questionnaire and a biometric platform integrating facial detection analysis (using Affdex […]

  • Beyond negativity? A laboratory study on emotional responses to populist strategies on social media
    Open AccessPeer-Reviewed03/07/2024Ă…bo Akademi University
    This exploratory laboratory study analyzes emotional responses to two types of populist strategies on social media platforms. We focus on emotional responses to content expressing ordinariness (on Instagram) and victimhood (on TikTok), where the content creator is a right-wing populist leader who is unfavorably perceived by the respondents in the study. Thus, the study critically […]

  • Visual Attention to Biophilic Elements in Virtual Classroom Design: A VR Eye-Tracking Study
    Open AccessPeer-Reviewed02/07/2024Catholic University of Korea + 2
    Recently, interest in indoor nature-based solutions through biophilic design interventions has grown across various spatial contexts. This study examines the influence of biophilic elements in virtual classroom design on university students’ visual attention, utilizing eye-tracking integrated with VR technology. This study focuses on how eye-tracking can provide insights into attention processes in relation to biophilic […]

  • A Wearable Eye-Tracking Approach for Early Autism Detection with Machine Learning: Unravelling Challenges and Opportunities
    Gated01/07/2024University of Granada
    Early detection of Autism Spectrum Disorder (ASD) is crucial to facilitate timely interventions, improve outcomes, and enhance the quality of life for individuals on the spectrum. Artificial intelligence and machine learning have significantly advanced the study of ASD by enabling sophisticated analyses of complex behavioural data, providing more accurate and timely detection methods. Nevertheless, existing […]

  • Are pie charts evil? An assessment of the value of pie and donut charts compared to bar charts
    Open AccessPeer-Reviewed24/06/2024University of Surrey
    Many data visualization experts recommend the use of bar charts over pie charts because they consider comparing the area or angle of segments to be less accurate than comparing bars on a bar chart. However, many studies show that when the pie chart is used to estimate proportions (arguably its main function) it is as […]

  • Association of intensity and dominance of CEOs’ smiles with corporate performance
    Open AccessPeer-Reviewed17/06/2024National Chung Cheng University + 3
    This study investigated whether the facial expressions of chief executive officers (CEOs) are associated with corporate performance. A photograph of the CEO or president of each company that appeared on the Fortune Global 500 list for 2018 was taken from the company’s official website. The smile intensity and action unit activation in each face were […]

  • Being facially expressive is socially advantageous
    Open AccessPeer-Reviewed13/06/2024Nottingham Trent University
    Individuals vary in how they move their faces in everyday social interactions. In a first large-scale study, we measured variation in dynamic facial behaviour during social interaction and examined dyadic outcomes and impression formation. In Study 1, we recorded semi-structured video calls with 52 participants interacting with a confederate across various everyday contexts. Video clips […]

  • Attention Level Evaluation in Children With Autism: Leveraging Head Pose and Gaze Parameters From Videos for Educational Intervention
    GatedPeer-Reviewed05/06/2024Hamad Bin Khalifa University
    In children with autism spectrum disorders (ASDs), assessing attention is crucial to understanding their behavioral and cognitive functioning. Attention difficulties are a common challenge for children with autism, significantly impacting their learning and social interactions. Traditional assessment methods often require skilled professionals to provide personalized interventions, which can be time consuming. In addition, existing approaches […]

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