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A teacher’s distribution of attention and interaction opportunities in early childhood education: a mixed-methods single case study
Given the importance of one-on-one interactions between teachers and children for preschoolers’ language development, understanding teachers’ distribution of attention during interactions is essential. This mixed-methods single case study investigates how one teacher distributes her attention and interaction opportunities among four children. A data triangulation approach combining quantitative mobile eye-tracking data and qualitative data was used […] -
Biometrics in roadway design: incorporating the subliminal human experience
Numerous tools are available to transportation planners and designers to understand how people use and navigate roadways while driving. Innovations in biometric technology present new methods to tap collective wisdom and measure visual attention and emotion elicited by urban elements, like streets. Photos and videos were collected during Memorial Drive’s seasonal road closure in Cambridge, […] -
Biometrics in roadway design: incorporating the subliminal human experience
Numerous tools are available to transportation planners and designers to understand how people use and navigate roadways while driving. Innovations in biometric technology present new methods to tap collective wisdom and measure visual attention and emotion elicited by urban elements, like streets. Photos and videos were collected during Memorial Drive’s seasonal road closure in Cambridge, […] -
Monitoring Viewer Attention During Online Ads
Nowadays, video ads spread through numerous online platforms, and are being watched by millions of viewers worldwide. Big brands gauge the liking and purchase intent of their new ads, by analyzing the facial responses of viewers recruited online to watch the ads from home or work. Although this approach captures naturalistic responses, it is susceptible […] -
A Virtual Reality Approach to Enhancing Hazard Perception in Construction Using Eye-Tracking and Deep Learning
Over 50% of onsite hazards remain unrecognised, primarily due to poor hazard perception and attention deficits. Eye-tracking can help in understanding human visual attention and cognitive response, but its application in construction has been restricted by the reliance on two-dimensional (2D) stimulus, such as pictures, which often lack realism. This study proposes a novel immersive […] -
Beyond safety: investigating safety communication as a destination promotion tool using psychophysiological measures
Safety communication is increasingly used for destination promotion, while current scholarship predominantly focusing on its roles in image-repair and risk prevention, scarcely studied its promotional potential. This study, drawing on social exchange theory, examines how in-flight safety videos evoke curiosity and emotional arousal, influencing destination recommendation behavior. A one-way factorial experiment (N = 88) compares […] -
When a Proposal Is Rejected: Distributing Deontic Rights in Emergency Care Team Interactions in Japan and the UK
Joint decision making in team interaction is key to successful healthcare. In such a context, the leader’s rejection of a colleague’s proposal could happen, which could be face-threatening (Brown and Levinson in Politeness: some universals in language usage. Cambridge University Press, 1987; Goffman in Psychiatry 18:213–231, 1955). This chapter multimodally analyses team interactions in emergency […] -
The Role of Emotions and Imagery in Financial Decision-Making: A Comparative Analysis of Neuromarketing and Self-Report Data
Consumer financial decisions, traditionally viewed as rational, are increasingly recognized as being influenced by emotions and intuition. This study examines how imagery and emotions in financial contexts influence decision-making, specifically in hypothetical loan approvals where loan application documents include carefully selected imagery. Using a mixed-method approach, including neuromarketing methodologies such as eye-tracking and galvanic skin […] -
The Role of Empathy in Leadership Ethics: Examining Empathic Relational Leadership Practice through Video-Based Methods
Using a relational leadership lens, this study aims to gain a deeper understanding of empathic conversations with a focus on leadership ethics. It adopts an entitative perspective in relational leadership and examines leadership conversations as a two-way influence relationship, highlighting their interdependencies and collective role in the co-construction of meaning. Data from facial expression software […]
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