Publications

Abstract Carousel ads introduce a unique interactive element to in-feed social media advertising by prompting consumers to swipe sideways. Four studies offer novel insights into the “carousel effect” that results from the interactivity and multi-card structure of carousel ads. An exploratory investigation of how consumers perceive and experience carousel ads reveals four experiential themes: curiosity, […]

Abstract: The growing availability of facial expression databases (FEDBs) has accelerated the development of empathic AI systems designed to promote emotional awareness and well-being. However, most existing systems are trained solely on posed (acted), static databases featuring exaggerated and stereotypical displays. Such portrayals may not accurately represent the real-world expressions that are often subtle, heterogeneous, […]

Abstract The present study investigated the links between music-induced physiological response and active engagement with music to understand individual differences in musical competence. Building on McPherson and Williamon’s differentiated model of musical giftedness and talent as the theoretical foundation, the study treated individuals’ music-induced physiological response as an indicator of natural abilities. Active engagement with […]

Abstract: This paper presents a puzzle-based escape game developed in Unreal Engine 5 as a platform for studying cognitive load, emotional responses, and attentional focus during problem-solving. The experiment integrated gameplay telemetry with eye-tracking, GSR and webcam-based facial expression analysis, synchronized through iMotions. This multimodal approach enabled precise alignment of biometric signals with in-game events. […]

Abstract: Medical errors rank among the leading causes of death, with medication administration errors contributing substantially to preventable harm. Simulation-based training, especially when integrated with cutting edge technologies such as electronic medical records (EMR) and barcode medication administration (BCMA), holds promise for enhancing nursing competency, patient safety, outcomes and reducing error rates. This study evaluated […]

Abstract Non-autistic observers often interpret autistic emotional expressions more negatively, though it is unclear whether this reflects observer bias or genuine differences in autistic people’s emotional experience and expression. To examine this, 20 autistic and 20 non-autistic adults reported the intensity of their felt emotion while re-experiencing video-recorded events eliciting mild and strong happiness, sadness, […]

Abstract This paper investigates the physiological responses of individuals driving both on a real route and within a vehicle simulator designed as a digital twin of that route. The analysis of observed data patterns in stress response bio signals provides sufficient evidence of similarity to validating the driving simulation digital twin as a reliable replacement […]

Abstract: Objectives This research jointly combines voters. biometric facial expression analysis while viewing images of candidates and party logos with traditional surveys to define and quantify novel indicators of affective voting. The paper explains the innovative methodology and analyzes the results of the experiment carried out before the 2023 elections in Spain to understand how […]

Abstract: Very short answer questions (VSAQs) have gained attention for their superior psychometric properties compared to multiple-choice questions (MCQs). While VSAQs require knowledge recall, MCQs primarily involve knowledge recognition. This difference in cognitive processes may lead to varying cognitive workloads, defined as the amount of mental processing in working memory. Previous studies have not demonstrated […]

Abstract The majority of studies evaluating the effectiveness of branded CSR campaigns are concentrated and base their conclusions on data collection through self-reporting questionnaires. Although such studies provide insights for evaluating the effectiveness of CSR communication methods, analysing the message that is communicated, the communication channel used and the explicit brain responses of those for […]