Women founders frequently appear to encounter varied and often negatively biased decisions from investors. Our study builds on the theoretical and practical interest in understanding whether and how biases against women entrepreneurs are attributed to men investors’ cognitive and physiological (i.e., hormonal) responses to the women’s physical appearance. Using a cross-sectional research design, we recruited […]

In recent years, concerns about anxiety and other mental health issues in university students have been widely reported. Some college campuses have seen increased student requests to bring emotional support animals to campus, although these animals are hard to care for in shared living spaces that are common in college settings. This paper reports on […]

Advancements in biosensor technologies are sought after to enable innovation in the field of neuropsychology and emotional research. Galvanic skin response, facial expressions analysis, as well as respiration have been used in the past to measure implicit emotional reactions. While some of these focus on either the valence or intensity of emotions, respiration shows promise […]

This study introduces a novel multimodal corpus for expressive task-based spoken language and dialogue, focused on language use under frustration and surprise, elicited from three tasks motivated by prior research and collected in an IRB-approved experiment. The resource is unique both because these are understudied affect states for emotion modeling in language, and also because […]

Blood donation heavily depends on voluntary involvement, but the problem of motivating and retaining potential blood donors remains. Understanding the personality traits of donors can assist in this case, bridging communication gaps and increasing participation and retention. To this end, an eye-tracking experiment was designed to examine the viewing behavior of 75 participants as they […]

Research on the ties between congestion and visitors’ experiences in a destination has primarily used subjective methods. The current study proposes that the emotional, subjective visitor response to congestion be measured alongside the objective experience, in real time and real-world conditions. To do so, advanced tracking methods in time and space (GPS) were combined with […]

Virtual reality has begun to show itself in many areas of our lives as its accessibility becomes easier. Especially in recent years, it has been observed that investments have been made in this field in the retail sector and many brands have created virtual reality stores. The research emphasizes the need for new studies on […]

Aligning machine learning systems with human expectations is mostly attempted by training with manually vetted human behavioral samples, typically explicit feedback. This is done on a population level since the context that is capturing the subjective Point-Of-View (POV) of a concrete person in a specific situational context is not retained in the data. However, we […]

Consumers’ swiping behavior largely determines their exposure to social media advertisements. According to embodied cognition and enactment theory, advertisers might leverage atypical swiping to increase attention and thus brand recall. To identify typical smartphone swiping, the authors develop a taxonomy of the motor actions consumers exhibit when browsing social media in real life. A mobile […]

This article examines the ongoing architectural debate surrounding styles for American government buildings. It tests the results of the 2020 National Civic Art Society survey that found 72% of Americans prefer traditional federal buildings over modern designs. To gain a neuro-biological perspective on these results, eye-tracking emulation software is used to evaluate the relationship between […]