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  • The Relationship Between Visual and Olfactory Stimuli In A Retail Environment
    Open AccessPeer-Reviewed01/10/2012Clemson University
    Abstract: This study investigates consumers’ behavioral response to ambient scent in a retail setting. An eye-tracking analysis was performed to observe the visual attention of 135 participants at Pack Expo International 2012, an international packaging trade show in Chicago, Illinois. A mock office supply store was erected and an essential oil nebulizer was used to […]

  • Effects of perceptual uncertainty on arousal and preference across different visual domains
    GatedPeer-Reviewed01/01/2012
    Abstract: To what extent can simple contextual events affect preference? In this study, three tests were applied to assert whether contextual unpredictability has a negative effect on preference for novel visual items. By asking subjects to rate their first impressions of novel brand logos while playing simple sounds, study 1 shows that brand logos coupled […]

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