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Eye-Tracking Study of Notational, Informational, and Emotional Aspects of Learning Analytics Representations
Abstract: This paper presents an eye tracking study of notational, informational, and emotional aspects of nine different notational systems (Skill Meters, Smilies, Traffic Lights, Topic Boxes, Collective Histograms, World Clouds, Textual Descriptors, Table, and Matrix) and three different information states (Weak, Average, & Strong) used to represent student’s learning. Findings from the eye-tracking study show […] -
A new approach towards evaluating the performance of maritime officers by the utilization of mobile eye tracking system and facial electromyography
The following paper presents the use of simulators in maritime training development, with an emphasis on ship bridge operations during the training and assessment phase using Mobile Eye Tracking System (METS) and Facial EMG (fEMG). In the maritime field research on human factors, the goal is to implement metrics of eye motions and facial muscle […] -
The Relationship Between Visual and Olfactory Stimuli In A Retail Environment
Abstract: This study investigates consumers’ behavioral response to ambient scent in a retail setting. An eye-tracking analysis was performed to observe the visual attention of 135 participants at Pack Expo International 2012, an international packaging trade show in Chicago, Illinois. A mock office supply store was erected and an essential oil nebulizer was used to […] -
Effects of perceptual uncertainty on arousal and preference across different visual domains
Abstract: To what extent can simple contextual events affect preference? In this study, three tests were applied to assert whether contextual unpredictability has a negative effect on preference for novel visual items. By asking subjects to rate their first impressions of novel brand logos while playing simple sounds, study 1 shows that brand logos coupled […]
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