Abstract: The goal of this study was to use eye-tracking and log-file data to investigate the impact of prior knowledge on college students’ (N = 194, with a subset of n = 30 for eye tracking and sequence mining analyses) fixations on (i.e., looking at) self-regulated learning-related areas of interest (i.e., specific locations on the interface) and on the sequences of […]

Abstract: Consumers frequently make decisions about how much they are willing to pay (WTP) for specific products and services, but little is known about the neural mechanisms underlying such calculations. In this study, we were interested in testing whether specific brain activation-the asymmetry in engagement of the prefrontal cortex-would be related to consumer choice. Subjects […]

Background: Despite on-going efforts to better understand dysregulated eating, the olfactory-gustatory deficits and food preferences in eating disorders (ED), and the mechanisms underlying the perception of and responses to food properties in anorexia nervosa (AN) and bulimia nervosa (BN) remain largely unknown; both during the course of the illness and compared to healthy populations. It is, […]

Aim: Differences in the gaze behaviour of experts and novices are described in aviation and surgery. This study sought to describe the gaze behaviour of clinicians from different training backgrounds during a simulated paediatric emergency. Methods: Clinicians from four clinical areas undertook a simulated emergency. Participants wore SMI (SensoMotoric Instruments) eye tracking glasses. We measured the fixation […]

Abstract: Challenging math problems without immediate solutions often invite students to ride an “emotional roller-coaster” through episodes of confusion, frustration, surprise and joy. Those problem solving experiences provide rich opportunities to cultivate mathematical perseverance, the mentality to forge ahead in face of ambiguity or difficulty. An ideal teacher closely monitors the problem solving process and […]

Abstract: This study examines customers’ visual attention when choosing food and beverage items of a fast-food menu. Three formats on menu labeling were examined, including numeric, color-coded, and physical activity-based formats. An experimental choice paradigm combined with eye tracking technology explored customers’ visual attention, preferences for format, and menu choices. The study revealed that customers […]

Purpose: Online consumer reviews (OCRs) have emerged as a particularly important type of user-generated information about a brand because of their widespread adoption and influence on consumer decision-making. Much of the existing OCR research focuses on quantifiable OCR features such as star ratings and volume. More research that examines the influence of review elements, aside from […]

Abstract: Psychopathy is characteristically associated with deficits in emotion perception; however, findings surrounding this deficit are actually quite mixed. This is most likely due to limitations of study methodology, including the use of tasks with unknown or poor psychometric properties, underpowered samples, and a lack of control for third variables. We present a study that […]

Abstract: While labor issues and quality assurance in crowdwork are increasingly studied, how annotators make sense of texts and how they are personally impacted by doing so are not. We study these questions via a narrative-sorting annotation task, where carefully selected (by sequentiality, topic, emotional content, and length) collections of tweets serve as examples of […]

In visual marketing, the truism that “unseen is unsold” means that products that are not noticed will not be sold. This truism rests on the idea that the consumer choice process is heavily influenced by visual search. However, given that the majority of available products are not seen by consumers, this article examines the role […]