Abstract: This study investigates consumers’ behavioral response to ambient scent in a retail setting. An eye-tracking analysis was performed to observe the visual attention of 135 participants at Pack Expo International 2012, an international packaging trade show in Chicago, Illinois. A mock office supply store was erected and an essential oil nebulizer was used to […]

Abstract: It is well known that engineering is considered one of the more demanding fields of study to embark on. In mechanical engineering, courses such as thermodynamics, statics, mechanics of materials and others are perceived as challenging by students. Several factors impact students’ ability to solve problems presented in these courses, including the ability to […]

Abstract: A review of research studies on the integration of wiki into curriculum indicates the necessity of establishing wiki design principles in order to capitalize on the learning opportunity wiki technology offers. Utilising eye tracking technology, this study explores wiki design principles by examining students’ reading patterns when they study a learning topic presented in […]

Abstract: This abstract introduces a new automated method of measuring reading patterns by analyzing eye properties via an eye tracking platform and context analysis. The method utilizes eye tracking data and stimulus text properties in a way that makes it possible to identify reading fixations and reading patterns with a high accuracy compared to looking […]

Abstract: The usage of eye gaze tracking is a new and fast developing field of marketing research. Our case study is considering the effectiveness of point of sale outplacements, and the shelf appliances of a specific men’s cosmetic product. We invited a total of 50 male Hungarian subjects ranging in age from 18 to 24 […]

Abstract: This paper introduces the Repertory Grid Technique (RGT), developed in personal construct psychology, for Technology Enhanced Formative Assessment (TEFA). RepertoryGrid is a method for eliciting personal constructs of learners about elements belonging to thetopic of study. The method of Repertory Grid is presented first followed by brief descriptions of two classroom studies and two eye-tracking controlled […]

AbstractSocial networking sites (SNS) are one of the major phenomena of Web in recent years as they can easily provide a base for self-expression and positive experiences of social pleasure. Although, they constitute one of most popular categories of Web with millions of dedicated users, user-centered studies contrarily showed that SNS performed poorly in terms […]

Abstract: Graphical statistics plays a very important job in research and industry. As a statistician, it is very useful that if one can see how people make their decision based on the plots, so that plots can be improved for better performance. With the help of eye-tracking equipment, researchers could show people several plots and […]

Abstract: This paper presents an eye tracking study of notational, informational, and emotional aspects of nine different notational systems (Skill Meters, Smilies, Traffic Lights, Topic Boxes, Collective Histograms, World Clouds, Textual Descriptors, Table, and Matrix) and three different information states (Weak, Average, & Strong) used to represent student’s learning. Findings from the eye-tracking study show […]

Abstract: An unprecedented number of children in the US start public school with major deficits in basic academic skills. Scientific evidence shows that children who have early failure experiences in school are those who are most likely to become inattentive, disruptive, or withdrawn later on. Empirical research using longitudinal randomized control studies is now showing […]