-
Urban façades and human stress: evaluating façades’ texture and layout
The variety of surfaces in urban environments is crucial for understanding human experiences in cities. Surfaces can influence navigation and emotional responses, particularly regarding specific façade characteristics. This study examined how spatial variables of façades-roughness, materiality, solidity-affect emotional stress and the human experience of places. An experiment using iMotions software and selected images of urban […] -
Short-Form Videos: An Exploratory Study on the Impact of Subtitles and ASMR Split-screen Format Options Using Eyegaze and Facial Expression Data
Short-form videos, popularized by platforms like TikTok, YouTube Shorts, and Instagram Reels, have revolutionized media consumption through format options and features such as split-screen visuals, subtitles, music, accelerated audio, and pause removal. This exploratory study investigates how two of those format options, subtitles and split screen, influence viewer visual attention, recall, and emotional engagement during […] -
Dyadic Case Study of Facial Communication of Affect within Psychodynamic Interpersonal Therapy
We aim to understand how patterns between the emotional facial expressions of therapist and client influence the process of Psychodynamic Interpersonal Therapy (PIT). Method: The faces of both psychotherapist and client were simultaneously video recorded over ten sessions of PIT, conducted over telehealth. The therapist, their clinical supervisor, the presenting author identified occurrences of various […] -
An Eye Tracking Study on the Effects of Dark and Light Themes on User Performance and Workload
The visual theme of a dashboard, whether light or dark, is a prominent design choice with potential implications for user experience. This research investigates the effect of visual theme on user performance and workload during decision-making tasks on dashboards. In a within-subjects experiment, we measured the effect of dark and light themes and task complexity […] -
Measuring reactions to congestion in the digital era
Cities are experiencing accelerated growth in visitor numbers to the point of overcrowding, raising concerns about negative effects on both destinations and residents. Academic discourse on overtourism primarily addresses environmental damage, infrastructure overload, and resident dissatisfaction, often overlooking how tourists experience overcrowding. When examined, tourist experiences have predominantly been measured using subjective self-report tools such […] -
Biometrics in roadway design: incorporating the subliminal human experience
Numerous tools are available to transportation planners and designers to understand how people use and navigate roadways while driving. Innovations in biometric technology present new methods to tap collective wisdom and measure visual attention and emotion elicited by urban elements, like streets. Photos and videos were collected during Memorial Drive’s seasonal road closure in Cambridge, […] -
Monitoring Viewer Attention During Online Ads
Nowadays, video ads spread through numerous online platforms, and are being watched by millions of viewers worldwide. Big brands gauge the liking and purchase intent of their new ads, by analyzing the facial responses of viewers recruited online to watch the ads from home or work. Although this approach captures naturalistic responses, it is susceptible […] -
The Role of Emotions and Imagery in Financial Decision-Making: A Comparative Analysis of Neuromarketing and Self-Report Data
Consumer financial decisions, traditionally viewed as rational, are increasingly recognized as being influenced by emotions and intuition. This study examines how imagery and emotions in financial contexts influence decision-making, specifically in hypothetical loan approvals where loan application documents include carefully selected imagery. Using a mixed-method approach, including neuromarketing methodologies such as eye-tracking and galvanic skin […] -
The Role of Empathy in Leadership Ethics: Examining Empathic Relational Leadership Practice through Video-Based Methods
Using a relational leadership lens, this study aims to gain a deeper understanding of empathic conversations with a focus on leadership ethics. It adopts an entitative perspective in relational leadership and examines leadership conversations as a two-way influence relationship, highlighting their interdependencies and collective role in the co-construction of meaning. Data from facial expression software […] -
An Eye-Tracking Study on Text Comprehension While Listening to Music: Preliminary Results
The aim of the present study was to examine the effect of background music on text comprehension using eye-tracking technology. Ten Greek undergraduate students read four texts under the following four reading conditions: preferred music, non-preferred music, café noise, and in silence. Eye movements were tracked to assess visual patterns, while reading performance and attitudes […]
Research Report 2024
In-depth look at the scientific landscape as powered by iMotions software, showcasing groundbreaking research and the impact of our tools in various scientific and industrial fields.

iMotions Science Resources
Looking for white papers, validation reports or research show casing iMotions Multimodal capabilities?
Share Your Research

850+ universities worldwide with an iMotions human behavior lab
73 of the top 100 highest ranked universities
710+ published research papers using iMotions
iMotions is used for some of the most interesting human behavior research studies carried out by top researchers around the world. Contact us to have your publication featured here.
The authors of these publications have used iMotions as a software tool within their research.
“Software should be cited on the same basis as any other research product such as a paper or a book; that is, authors should cite the appropriate set of software products just as they cite the appropriate set of papers” (Katz et al., 2020).
We therefore encourage you to cite the use of iMotions where appropriate.
How to cite iMotions
APA
iMotions (10), iMotions A/S, Copenhagen, Denmark, (2024).
Note: adjust the version and year where relevant.
5 Most Popular Blogs
- The Stroop Effect – How it Works and Why Is Has A Profound Impact
- T’is The Season: Taste-Testing Research and The Legend of the Pumpkin Spice Latte
- The Peak-End Rule: Optimizing Advertising Effectiveness
- Gaze-Mapping vs AutoAOIs – How To Choose The Best Eye Tracking Analysis Tool
- AI-Driven Emotion Recognition 101: All About Emotion Detection and Affectiva’s Emotion Metrics
Learn How to Conduct Human Behavior Research with iMotions
Publications
Read publications made possible with iMotions
Blog
Get inspired and learn more from our expert content writers
Newsletter
A monthly close up of latest product and research news