Filters and Search 🔍

  • Using Dynamic Structural Equation Models for Analysing Intensive Longitudinal Data from Online Measures in Education
    Open Access23/12/2024University of Stavanger + 3
    This chapter presents structural equation models (SEM) to analyse the dynamics of intensive longitudinal data nested in individuals obtained in online measures in educational research. We introduce multi-level SEM under the Bayesian statistical framework, including testing for stationarity, model and prior specification, model evaluation, and presentation of the findings. We then illustrate the approach with […]

  • Heterogeneity and Emotional Perceptions of the Labelling of Accommodation Services in Tourism
    Open AccessPeer-Reviewed20/12/2024University of Ss. Cyril and Methodius + 2
    The labelling of tourism accommodation services profoundly influences consumer behaviour and decision-making processes. Many consumers view labelling as a subjective assurance of the quality of services provided and are willing to pay a premium on the basis of the level of quality indicated by these labels. This paper’s main goal is to highlight the critical […]

  • Determinants of Choosing an Online Cosmetics Store: An Eye-Tracking Study on the Impact of Website Aesthetics on Purchase Decisions
    Open AccessPeer-Reviewed05/12/2024University of Szczecin
    Purpose: This study investigates key factors influencing consumer decisions when selecting online cosmetics stores, focusing on the impact of website aesthetics and user experience (UX). It examines how visual and functional website elements affect purchasing behavior through an eye-tracking study across three cosmetics websites, combining quantitative eyetracking data with qualitative user feedback.Design/Methodology/Approach: The research confirmed […]

  • Moveable Älıpbi: Design of Montessori-Based Child-Robot Interaction for Long-Term Alphabet Learning
    Open AccessPeer-Reviewed05/12/2024Nazarbayev University
    Kazakhstan has adopted an alphabet reform and is planning to fully transition the Kazakh alphabet from Cyrillic to Latin script by 2031. This places young learners at a significant disadvantage, creating unwanted challenges to early and continuous literacy development and acquisition of the new script. In light of the alphabet transition, there appears a need […]

  • How to accurately measure attention to video advertising
    Open AccessPeer-Reviewed03/12/2024University of South Australia + 2
    Attention has been proposed as a replacement for ratings to better measure advertising exposure quality. Attention measurement suppliers, who are key stakeholders in this proposed shift, have primarily used eye tracking to assess how people pay attention to ads. However, other literature-supported physiological measures may be beneficial or superior for measuring attention to advertising (e.g. […]

  • See It, Feel It, Want It. Neural Correlates of Perspective Taking in Advertising: an EEG Pilot Study
    Open Access01/12/2024Università IULM
    A deep understanding of the cognitive and emotional mechanisms underlying the perception of advertising stimuli is critical to optimizing the effectiveness of brands’ marketing campaigns. Recently, the use of neuroscientific tools such as electroencephalography (EEG), has shown great potential in measuring those processes otherwise inaccessible through traditional methodologies. Although well-established EEG metrics already exist in […]

  • Exploring Eye Tracking to Detect Cognitive Load in Complex Virtual Reality Training
    Open AccessPeer-Reviewed18/11/2024Northeastern University
    Virtual Reality (VR) has been a beneficial training tool in fields such as advanced manufacturing. However, users may experience a high cognitive load due to various factors, such as the use of VR hardware or tasks within the VR environment. Studies have shown that eye-tracking has the potential to detect cognitive load, but in the […]

  • The Role of Energetic Music in a Video Game: Analyzing its Effect on Immersion, Perception and Performance
    Open AccessPeer-Reviewed08/11/2024University of Primorska + 3
    Energetic music has the potential to enhance immersion but can also negatively impact task performance. This study measured the effects of music on a video game suited for energetic music using both subjective (questionnaires) and objective (facial and physiological analysis) measures. Participants played under two conditions: with and without music. While the music condition led […]

  • Virtual Reality–Based Exposure With 360° Environments for Social Anxiety Disorder: Usability and Feasibility Study
    Open AccessPeer-Reviewed21/10/2024University of Southern Denmark + 2
    Background: Social anxiety disorder (SAD) is a long-term and overwhelming fear of social situations that can affect work, school, and other daily activities. Although cognitive behavioral therapy is effective, few seek treatment, and many who do start often drop out. This may be due to the component of exposure inherent to cognitive behavioral therapy, where […]

  • Using Psychophysiological Data to Facilitate Reflective Conversations with Children about their Player Experiences
    Open AccessPeer-Reviewed15/10/2024Queensland University of Technology + 4
    Given the ubiquity of videogame play by children, concerns about the impacts of videogames, and increasing evidence of the benefits associated with digital play, it is important to evaluate the player experience (pX) of children. Moreover, it is essential to include children’s voices in research about technologies designed for their use. However, eliciting rich, first-hand […]

Research Report 2024

In-depth look at the scientific landscape as powered by iMotions software, showcasing groundbreaking research and the impact of our tools in various scientific and industrial fields.

iMotions Research Report 2024PDF Download

iMotions Science Resources

Looking for white papers, validation reports or research show casing iMotions Multimodal capabilities?

Go to Science Resources

Share Your Research

850+ universities worldwide with an iMotions human behavior lab 

73 of the top 100 highest ranked universities 

710+ published research papers using iMotions 

iMotions is used for some of the most interesting human behavior research studies carried out by top researchers around the world. Contact us to have your publication featured here.

Email us

The authors of these publications have used iMotions as a software tool within their research.

“Software should be cited on the same basis as any other research product such as a paper or a book; that is, authors should cite the appropriate set of software products just as they cite the appropriate set of papers” (Katz et al., 2020).

We therefore encourage you to cite the use of iMotions where appropriate.

How to cite iMotions

APA
iMotions (10), iMotions A/S, Copenhagen, Denmark, (2024).

Note: adjust the version and year where relevant.

Publications

Read publications made possible with iMotions

See Publications

Blog

Get inspired and learn more from our expert content writers

Go to Blog

Newsletter

A monthly close up of latest product and research news