Publications

Abstract This study addresses the entrepreneurial intention–action gap by investigating the integration of Marketing Technology (MarTech) and neuromarketing within experiential entrepreneurship capstone courses. Using a pre experimental one group pretest posttest design (lacking a control group, thus precluding causal claims), the study involved 1726 final year undergraduate students. Neuro feedback utilization was operationalized via logged […]

Reading is an essential skill learned in early elementary years. Phonological decoding, the ability to sound out written words, is central to the cognitive process of reading. Deficits inphonological decoding can lead to low comprehension. Research shows that higher levels of attention, engagement, & positive emotions from teachers lead to better student outcomes. The present […]

Abstract This study explores artificial intelligence (AI) applications in menu design optimization within hospitality management. Grounded in choice architecture, arousal and S-O-R theories, it examines how AI-optimized/ menus influence consumer dining behaviors and physiological responses. Based on a baseline menu, ChatGPT enhanced it into three themes: sustainable, healthy, and mixed. A controlled laboratory experiment with […]

Streetscapes play a pivotal role in shaping pedestrian experiences and supporting livable, sustainable urban environments. This study investigates how the visual design of Green and Complete Streets (GCS) relates to pedestrian visual engagement. By categorizing streetscape elements into function-based, process-based, context-based, and design-based groups, the research examines their relationship with pedestrian gaze behavior. Two contrasting […]

Abstract Marketers across a variety of contexts have increasingly turned to social media influencers (SMIs) to take advantage of their robust social networks to promote products and services. While research has focused on the perceived social relationship between SMIs and their followers, little attention has been given to the influence of social engagement cues, such […]

Abstract The experimental study examined automatic and volitional attention processes as function of social comparison priming (directional: upward differences, downward differences, similarities; and non-directional control) and the valence of information (i.e., positive vs. negative feature) about an unfamiliar person. A total of 209 individuals, including those clinically depressed and without the diagnosis, were exposed to […]

The underlying factors governing why pedestrians interact with pedestrian signals and pushbuttons the way they do can inform design guidance and modifications which encourage pedestrians to use infrastructure more safely and efficiently. Therefore, a recruited participant experiment using eye tracking technology was performed to explore pedestrian signal compliance and pushbutton use. A total of 48 […]

Technostress is the mental strain experienced when digital technologies feel demanding or difficult to manage. Despite growing interest in technostress research, existingdatasets provide limited biometric emotional data from code-mediated activities. Thisarticle presents TIDE, a novel multimodal biometric dataset designed to supporttechnostress research during IDE-based programming. TIDE captures facial expressionbased emotional responses, gaze coordinates, programming phases, […]

Abstract This study examined whether AI-powered chatbot-based training was associated with changes in university students’ Facial and Vocal Emotional Reaction Time Proportions during simulated job interviews. A one-group pretest–posttest design was conducted with 54 third- and fourth-year students enrolled in a Human Talent Management course at a private Latin American university. This study was implemented […]

Abstract This study examined whether AI-powered chatbot-based training was associated with changes in university students’ Facial and Vocal Emotional Reaction Time Proportions during simulated job interviews. A one-group pretest–posttest design was conducted with 54 third- and fourth-year students enrolled in a Human Talent Management course at a private Latin American university. This study was implemented […]