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  • Design and assessment of an experimental model for evaluating the effectiveness of audiovisual products on the circular economy aimed at promoting environmental awareness
    Open AccessPeer-Reviewed15/10/2023Rey Juan Carlos University
    Communication is crucial to encourage citizens to adopt sustainable habits, but the effectiveness of awareness-raising actions in the last decade has been limited. Therefore, it is essential to invest efforts to understand and improve the effectiveness of environmental awareness actions. This research aims to design an experimental model to evaluate the effectiveness of audiovisual products on ecological […]

  • Self-reported and electroencephalogram responses to evaluate sponsorship congruence efficacy
    GatedPeer-Reviewed01/10/2023University of Granada
    Information for measuring the performance of a commercial action is essential for any organization. Sponsorship actions have increased significantly in the last few decades, but academics and practitioners have not yet found a suitable indicator for measuring their performance. This is the first study to propose an objective indicator-frontal alpha asymmetry using an electroencephalogram. Our […]

  • Comparison of visual attention and purchase intention of traffic light and warning disc supplementary nutritional labels in the Zamorano University student population
    Open Access01/10/2023Zamorano University
    Malnutrition is a health condition that either excise or deficient nutrient consumption can characterize. In the Latin American region, while there is still a high prevalence of undernutrition, the region also suffers from obesity, with an estimate that one in four adults is obese. One of the main drivers of the increasing prevalence of obesity […]

  • Machine learning for distinguishing saudi children with and without autism via eye-tracking data
    Open AccessPeer-Reviewed30/09/2023Autism Center, King Faisal Specialists Hospital and Research Center + 4
    Background Despite the prevalence of Autism Spectrum Disorder (ASD) globally, there’s a knowledge gap pertaining to autism in Arabic nations. Recognizing the need for validated biomarkers for ASD, our study leverages eye-tracking technology to understand gaze patterns associated with ASD, focusing on joint attention (JA) and atypical gaze patterns during face perception. While previous studies […]

  • Predicting video virality and viewer engagement: a biometric data and machine learning approach
    GatedPeer-Reviewed29/09/2023Loyola University Chicago + 2
    Predicting video virality is the holy grail of marketing today. Previous video virality prediction research has relied upon two processes that may lead to incomplete data or incomplete analyses: non-subconscious data collection and self-reporting. This exploratory study evaluates the potential of using a physiological manifestation of emotions captured through facial expressions and skin conductance to […]

  • Self-reported eye contact sensitivity and face processing in chromosome 22q11.2 deletion syndrome
    Open AccessPeer-Reviewed21/09/2023Gillberg Neuropsychiatry Centre, Sahlgrenska Academy, University of Gothenburg
    Introduction 22q11.2 deletion syndrome (22qDS) has been associated with varying levels of social impairments, and with atypical visual scanning of faces. The present study explored whether self-reported sensitivity to eye contact might be related to these phenomena. Method Individuals with confirmed 22qDS were interviewed about their experience and possible discomfort with eye contact. In cases […]

  • Prenatal affective cognitive training: A proof-of-concept study
    Open AccessPeer-Reviewed18/09/2023Copenhagen Affective Disorders Research Center (CADIC) + 2
    Negatively biased cognitive response to infant stimuli during pregnancy is associated with increased postpartum depression (PPD) risk. This proof-of-concept study aimed to investigate the feasibility and effects of a two-week affective cognitive training intervention on cognitive responses to emotional infant stimuli for pregnant participants at risk of PPD. Forty-three participants were included: 23 â€‹at high risk and 22 â€‹at […]

  • Investigation and Prediction of Cognitive Load During Memory and Arithmetic Tasks
    Gated13/09/2023Wroclaw University of Science and Technology
    The research presented in this paper aimed to study the effects of arithmetic and memory tasks (with two levels of difficulty: easy and hard) on human cognitive load using biometric eye tracking techniques. The experiment was conducted with thirty-one participants using iMotions’ integrated biometric platform. In addition to the eye tracking technique, data was also […]

  • Examination of gaze behaviour in social anxiety disorder using a virtual reality eye-tracking paradigm: protocol for a case–control study
    Open AccessPeer-Reviewed24/08/2023VIRTU Research Group, Copenhagen Research Centre on Mental Health (CORE) + 2
    Social anxiety disorder (SAD) has an early onset, a high lifetime prevalence, and may be a risk factor for developing other mental disorders. Gaze behaviour is considered an aberrant feature of SAD. Eye-tracking, a novel technology device, enables recording eye movements in real time, making it a direct and objective measure of gaze behaviour. Virtual […]

  • Effects of pictorial warning labels depicting lesser-known and well-known risks of smoking on viewing patterns, recall, and knowledge of smoking harms
    GatedPeer-Reviewed23/08/2023Center for Interdisciplinary Research on Nicotine Addiction, Department of Psychiatry, University of Pennsylvania + 2
    In 2019, the Food and Drug Administration introduced 11 pictorial warning labels (PWLs) for inclusion on cigarette packages, created in compliance with court recommendations and tailored to increase knowledge of smoking harms. Several highlighted lesser-known risks of smoking. No behavioral studies have yet evaluated how risk content in PWLs impacts viewing patterns, recall, and knowledge […]

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