Filters and Search 🔍

    GatedPeer-Reviewed05/03/2021Carson College of Business + 3

    We build upon theory from evolutionary psychology and emotional expression, including basic emotion theory and the dual threshold model of anger in organizations, to extend knowledge about the influence of facial expressions of emotion in entrepreneurial fundraising. First, we conduct a qualitative analysis to understand the objects of entrepreneurs’ facial expressions of four basic emotions […]

  • Human and Human-Interfaced AI Interactions: Modulation of Human Male Autonomic Nervous System via Pupil Mimicry

    Open AccessPeer-Reviewed03/02/2021University of Otago

    Pupillary alterations in virtual humans induce neurophysiological responses within an observer. Technological advances have enabled rapid developments in artificial intelligence (AI), from verbal systems, to visual AI interfaces with the ability to express, and respond to emotional states of a user. Visual AI interfaces are able to change their physical parameters, such as pupil diameter. […]

  • Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks

    Open AccessPeer-Reviewed04/02/2021Lincoln University

    Emotional responses elicited by foods are of great interest for new product developers and marketing professionals, as consumer acceptance proved to be linked to the emotions generated by the product in the consumers. An emotional measurement is generally considered an appropriate tool to differentiate between the products of similar nutritional value, flavour, liking and packaging. […]

  • Soundtrack design: The impact of music on visual attention and affective responses

    GatedPeer-Reviewed27/01/2021University of Miami

    Through music, film composers attempt to affect the audience’s emotions and visual attention; however, little empirical evidence exists characterizing the mechanisms whereby music affects viewers. We conducted a mixed-design experiment with 60 participants to explore the effect of music on viewers’ visual attention and affective responses to a film. Music led to quicker first fixations […]

  • The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

    Open AccessPeer-Reviewed25/01/2021Universidade de Caxias do Sul–UCS + 2

    Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise. This study aims at providing new insights analyzing consumers’ perception of retail store brand (focused on Skin Care Products) comparing with two other skin care products, a premium, and a popular […]

  • The Cognitive Dimension and the Affective Dimension in the Patient’s Experience

    Open AccessPeer-Reviewed25/09/2019

    This article deals with the experience of the specific client of health services, that is, the patient. Satisfaction questionnaires are usually applied to assess patient experience. However, this tool provides only a cognitive evaluation; it does not afford an affective dimension of the experience. The objective of the present study is to verify the relationship […]

  • Does Eye-Tracking Have an Effect on Economic Behavior?

    Open AccessPeer-Reviewed05/08/2021Texas A&M University + 2

    Eye-tracking is becoming an increasingly popular tool for understanding the underlying behavior driving economic decisions. However, an important unanswered methodological question is whether the use of an eye-tracking device itself induces changes in the behavior of experiment participants. We study this question using eight popular games in experimental economics. We implement a simple design where […]

  • Neurocognitive processing of infants

    Open AccessPeer-Reviewed09/01/2021University of Copenhagen + 2

    Emerging evidence indicates that mothers and non-mothers show different neurocognitive responses to infant stimuli. This study investigated mothers’ psychophysiological, cognitive and neuronal responses to emotional infant stimuli. A total of 35 mothers with four months old infants and 18 control women without young children underwent computerized tests assessing neurocognitive processing of infant stimuli. Their eye-gazes […]

  • Look Twice: A Computational Model of Return Fixations across Tasks and Species

    Open AccessPeer-Reviewed17/10/2022Harvard Medical School + 3

    Saccadic eye movements allow animals to bring different parts of an image into high-resolution. During free viewing,inhibition of return incentivizes exploration by discouraging previously visited locations. Despite this inhibition, here we show that subjects make frequent return fixations. We systematically studied a total of 44,328 return fixations out of 217,440 fixations across different tasks, in […]

  • Effort-Related Decision-Making in ADHD

    Open AccessPeer-Reviewed25/12/2020Oregon Health and Sciences University

    ADHD is defined by behavioral symptoms that are not well characterized in relation to ADHD’s neurobiological mechanisms. This approach has limited our ability to define ADHD nosology and predict outcomes because it does not systematically examine facets of the disorder such as the inability to maintain cognitively effortful activities, as promoted in the NIMH RDoC […]

  • 850+ universities worldwide with an iMotions human behavior lab 
  • 73 of the top 100 highest ranked universities 
  • 710+ published research papers using iMotions 

iMotions is used for some of the most interesting human behavior research studies carried out by top researchers around the world. Contact us to have your publication featured here.

The authors of these publications have used iMotions as a software tool within their research.


Read publications made possible with iMotions


Get inspired and learn more from our expert content writers


A monthly close up of latest product and research news