Publications

Purpose/Rationale The study examines how consumers look at sponsorship messaging embedded within Instagram images on the International Volleyball Federation’s official beach volleyball account, investigating how social media consumers dedicate visual attention to the photographs. Design The study followed an experimental design using eye-tracking technology with a within-subjects protocol. Researchers recorded the gaze behavior of participants […]

This study investigates how cognitive and self-regulation factors impact online interview performance among college students with ADHD. With unemployment rates for individuals with disabilities significantly higher than the general population, understanding the unique challenges posed by AI-driven virtual interviews is critical. Forty-six students with ADHD completed a structured interview simulation using the Big Interview platform, […]

Self-Regulated Learning (SRL) is a multifaceted process encompassing cognitive, affective, metacognitive, and motivational components. Understanding the interplay of these components, particularly emotions, is crucial for fostering effective learning behaviors. This study addresses the challenge of recognizing Learning-Centered Emotions (LCEs) in educational settings by reannotating the DAiSEE dataset (a dataset for learning-centric emotion with Indian students) […]

This study introduces an innovative method for assessing ECG interpretation abilities in medical professionals via eye-tracking data. We examine eye movement patterns from five separate groups of cardiology practitioners utilizing a combination of neuromorphic computing models, including Spiking Neural Networks (SNN), Spiking Convolutional Neural Networks (SCNN), Recurrent Spiking Neural Networks (RSNN), and Spiking Convolutional Long […]

Health-related information on pre-packed food products can enhance purchase intention and healthy choices. However, retained positive influence of health-related information on product liking is necessary to help consumers make informed decisions about a healthy diet in the long term. According to information-reduction theory, consumers reduce the amount of information that is processed in repeated exposure. […]

The history of chairs is ancient, and there are numerous examples of highly developed constructions that dates back several thousands of years. In particular, the Egyptian burial finds have contributed to a rich and broad understanding of ancient furniture culture (Svarth, 2019). Despite its long history, the expression of the chair is surprisingly stable due […]

This chapter presents structural equation models (SEM) to analyse the dynamics of intensive longitudinal data nested in individuals obtained in online measures in educational research. We introduce multi-level SEM under the Bayesian statistical framework, including testing for stationarity, model and prior specification, model evaluation, and presentation of the findings. We then illustrate the approach with […]

The labelling of tourism accommodation services profoundly influences consumer behaviour and decision-making processes. Many consumers view labelling as a subjective assurance of the quality of services provided and are willing to pay a premium on the basis of the level of quality indicated by these labels. This paper’s main goal is to highlight the critical […]

Learning experiences are intertwined with emotions, which in turn have a significant effect on learning outcomes. Therefore, digital learning environments can benefit from taking the emotional state of the learner into account. To do so, the first step is real-time emotion detection which is made possible by sensors that can continuously collect physiological and eye-tracking […]

Purpose: This study investigates key factors influencing consumer decisions when selecting online cosmetics stores, focusing on the impact of website aesthetics and user experience (UX). It examines how visual and functional website elements affect purchasing behavior through an eye-tracking study across three cosmetics websites, combining quantitative eyetracking data with qualitative user feedback.Design/Methodology/Approach: The research confirmed […]