Filters and Search 🔍
  • Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures

    Open AccessPeer-Reviewed01/06/2021University of Valencia

    Cause‐related marketing improves corporate image and consumer attitudes toward brands. An important research gap is how the visual attention paid to cause‐related cues in social media affect consumer attitudes and behaviors. In the present study, we analyze the moderating role of the visual attention paid to Instagram‐based, cause‐related posts on the impact of consumer perceptions […]

  • Affective Computing in Space Design

    Open AccessPeer-Reviewed01/06/2021National Research Center of Egypt

    Architecture Digital Platforms are capable of creating buildings that provide comfort that meets human thermal, acoustic and visual needs. However, some building technologies can choose the physical energy arena of the building on the expense of the mentioned aspects of human comfort. Nevertheless, aspects like emotional and psychological human comfort exist in limited studies practiced […]

  • Mapping of 3D Eye Tracking in Urban Outdoor Environments

    Open AccessPeer-Reviewed01/06/2021University of Innsbruck + 3

    New geospatial technologies and ubiquitous sensing allow new insights into people’s spatial practices and experiences of public spaces. These tools offer new data streams for analysis and interpretation of social phenomena. Mobile augmented reality tools such as smartphones and wearables merge the experience of entangled online and offline spaces in citizen’s daily life. This paper […]

  • The Influence of Admiration on Intentions to Visit and Recommend a Destination: The Moderating Role of Negative Basic Emotions

    Open AccessPeer-Reviewed01/06/2021University of Vienna

    This paper analyzes the moderating role of negative emotions triggered during the COVID-19 crisis on intentions to visit and willingness to recommend a destination in order to extend theoretical knowledge on emotions in the tourism field and to offer practical recommendations for tourism marketing managers. It is argued that the negative basic emotions automatically triggered […]

  • Do instructional manipulation checks measure inattention or miscomprehension?

    GatedPeer-Reviewed21/05/2021University of Queensland + 2

    Instructional Manipulation Checks (IMCs) are intended to detect inattention, a common occurrence in survey responding. We use eye tracking to empirically assess the attention that survey respondents dedicate to a short and a long IMC. We find that all 21 respondents pass the short IMC. In contrast, six respondents fail the long IMC. Our eye-tracking […]

  • Message personalization and real-time adaptation as next innovations in sport sponsorship management?

    Open AccessPeer-Reviewed17/05/2021German Sports University of Cologne

    Message personalization and real-time adaptation as next innovations in sport sponsorship management? How run-of-play and team affiliation affect viewer response Highlights The digitization of sports content and technological innovations in sports media offer disruptive new ways to adapt sponsor messages to real-time events during live broadcasts. To date, sponsorship management mostly ignores the run-of-play and […]

  • Engaging Learners in Synchronous Online Training Using Facial Expression Analysis Technology

    GatedPeer-Reviewed12/05/2021University of Bridgeport

    The rapid growth of digitalization and the rise in the number of remote work environments have amplified the importance of remote training using online learning platforms. The effectiveness of online training relies on factors such as training content, methods, trainer skills, and technology platforms. In addition to these internal, and generally, controllable factors, various uncontrollable […]

  • Communication Skills Training Intervention Based on Automated Recognition of Nonverbal Signals

    Open AccessPeer-Reviewed08/05/2021London Metropolitan University + 2

    There have been promising studies that show a potential of providing social signal feedback to improve communication skills. However, these studies have primarily focused on unimodal methods of feedback. In addition to this, studies do not assess whether skills are maintained after a given time. With a sample size of 22 this paper investigates whether […]

  • Bicyclists’ behavioral and physiological responses to varying roadway conditions and bicycle infrastructure

    GatedPeer-Reviewed01/05/2021Oregon State University + 2

    Population growth increase of vehicle ownership, and development patterns have resulted in greater levels of congestion, pollution, and crash frequency. A proposed solution to lessen current transportation system demands is to increase the share of bicycle trips. Furthermore, as cycling is perceived by some as both a dangerous and stressful mode of transportation, understanding the […]

  • Driver’s Emotions Detection with Automotive Systems in Connected and Autonomous Vehicles (CAVs)

    Open AccessPeer-Reviewed01/05/2021SUaaVE

    Abstract: The aim of this work is to evaluate selected systems in order to assess the emotional state of drivers based on facial analysis and vital signs acquired from camera, galvanic skin response (GSR) and photo plethysmography (PPG). Facial analysis and biomedical variables like galvanic skin response, which is related to sympatho-vagal nervous system balance, […]

Share Your Research

850+ universities worldwide with an iMotions human behavior lab 

73 of the top 100 highest ranked universities 

710+ published research papers using iMotions 

The authors of these publications have used iMotions as a software tool within their research.

“Software should be cited on the same basis as any other research product such as a paper or a book; that is, authors should cite the appropriate set of software products just as they cite the appropriate set of papers” (Katz et al., 2020).

Publications

Read publications made possible with iMotions

Blog

Get inspired and learn more from our expert content writers

Newsletter

A monthly close up of latest product and research news