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Using Eye-Tracking to Understand Human Responses to Traditional Neighborhood Designs
New research in brain and cognitive science is changing how we understand how people perceive and experience the built environment, offering key opportunities for urban planning, urban design, and architecture. Sixty-three college students looked at different scenes of New York City public buildings in a set up with an eye tracker in front of a […]
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Eye-Tracking the City: Matching the Design of Streetscapes in High-Rise Environments with Users’ Visual Experiences
Abstract: Large cities in the West respond to an ever-increasing shortage of affordable housing by accelerating the process of urban densification. Amsterdam, for instance, aims to increase its housing stock by 10 percent in the next 15 years as its population is expected to grow by 20 percent. As in other cities, it seems inevitable […]
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A post-paradigmatic approach to analysing emotions in social life
Scholars studying emotions in social life typically work mono-logically, within a paradigmatic camp, drawing on distinct theories of emotion. In isolation, each offers a singular conceptualisation of emotions in social life. Working multi-logically, in contrast, offers richer, comparative insight into the layered meanings of emotion relevant to a social context. Rather than treating them as […]
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Does visual framing drive eye gaze behavior? The effects of visual framing of athletes in an increasingly visual social media world
Previous research on the effects of visual framing of athletes has inferred that photographic visual frames drive visual behavior by demonstrating that visual frames influence picture viewers’ evaluative ratings and memory for the pictures. This study uses eye-tracking methodology to ask if these previous findings are actually the result of visual frames driving eye gaze/visual […]
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Neurophysiological Effects of Presence in Calm Virtual Environments
Presence, the feeling of being there, is an important factor that affects the overall experience of virtual reality. Presence is measured through post-experience subjective questionnaires. While questionnaires are a widely used method in human-based research, they suffer from participant biases, dishonest answers, and fatigue. In this paper, we measured the effects of different levels of […]
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A Visual Attentive Model for Discovering Patterns in Eye-Tracking Data—A Proposal in Cultural Heritage
In the Cultural Heritage (CH) context, art galleries and museums employ technology devices to enhance and personalise the museum visit experience. However, the most challenging aspect is to determine what the visitor is interested in. In this work, a novel Visual Attentive Model (VAM) has been proposed that is learned from eye tracking data. In […]
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The Use of Eye Tracking Technology in Aesthetic Surgery: Analyzing Changes in Facial Attention Following Surgery
The ability to quantitatively analyze how we look at a face and determine if this changes following facial surgery should be of interest to the plastic surgeon. Eye tracking technology (ETT) provides the ability to record where observers fixate when viewing a facial image, enabling quantitative data to be obtained comparing pre- and postoperative changes. […]
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The influence of taste-congruent soundtracks on visual attention and food choice: A cross-cultural eye-tracking study in Chinese and Danish consumers
Sound can have a profound impact on our eating experience and behavior. The term “sonic seasoning”, arising from crossmodal correspondences, denotes the tendency for soundtracks with congruent taste/flavor attributes to alter people’s food perception. However, the implicit behavior effects of such sound-taste correspondence have not yet been tested. Employing eye-tracking technology, the current study explored […]
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Eye tracking in cytotechnology education: “visualizing” students becoming experts
This study reports the potential of eye-tracking technology in determining screening skills of cytotechnology (CT) students while examining digital images (DI). Materials and methods Twenty-five static DI of gynecologic cytology specimens were serially displayed on a computer monitor for evaluation by 16 CT students and 3 cytotechnologists at 3 locations. During evaluation, participant’s eye movements […]
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Storytelling, the scale of persuasion and retention: A neuromarketing approach
Persuasive storytelling is an essential tool for propagandists, publicists, and corporations. In this research, storytelling styles have been examined for their effectiveness in terms of attitude change and retention. Two groups of respondents were asked to read two short, fictional texts about a chosen corporation’s positive action toward the environment. One story was written using […]

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