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  • Soundtrack design: The impact of music on visual attention and affective responses

    GatedUniversity of Miami 27/01/2021

    Through music, film composers attempt to affect the audience’s emotions and visual attention; however, little empirical evidence exists characterizing the mechanisms whereby music affects viewers. We conducted a mixed-design experiment with 60 participants to explore the effect of music on viewers’ visual attention and affective responses to a film. Music led to quicker first fixations […]

  • The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

    Open AccessUniversidade de Caxias do Sul–UCS + 225/01/2021

    Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise. This study aims at providing new insights analyzing consumers’ perception of retail store brand (focused on Skin Care Products) comparing with two other skin care products, a premium, and a popular […]

  • The Cognitive Dimension and the Affective Dimension in the Patient’s Experience

    Open Access25/09/2019

    This article deals with the experience of the specific client of health services, that is, the patient. Satisfaction questionnaires are usually applied to assess patient experience. However, this tool provides only a cognitive evaluation; it does not afford an affective dimension of the experience. The objective of the present study is to verify the relationship […]

  • Does Eye-Tracking Have an Effect on Economic Behavior?

    Open AccessTexas A&M University + 205/08/2021

    Eye-tracking is becoming an increasingly popular tool for understanding the underlying behavior driving economic decisions. However, an important unanswered methodological question is whether the use of an eye-tracking device itself induces changes in the behavior of experiment participants. We study this question using eight popular games in experimental economics. We implement a simple design where […]

  • Neurocognitive processing of infants

    Open AccessUniversity of Copenhagen + 209/01/2021

    Emerging evidence indicates that mothers and non-mothers show different neurocognitive responses to infant stimuli. This study investigated mothers’ psychophysiological, cognitive and neuronal responses to emotional infant stimuli. A total of 35 mothers with four months old infants and 18 control women without young children underwent computerized tests assessing neurocognitive processing of infant stimuli. Their eye-gazes […]

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  • Look Twice: A Computational Model of Return Fixations across Tasks and Species

    Open AccessHarvard Medical School + 317/10/2022

    Saccadic eye movements allow animals to bring different parts of an image into high-resolution. During free viewing,inhibition of return incentivizes exploration by discouraging previously visited locations. Despite this inhibition, here we show that subjects make frequent return fixations. We systematically studied a total of 44,328 return fixations out of 217,440 fixations across different tasks, in […]

  • Effort-Related Decision-Making in ADHD

    Open AccessOregon Health and Sciences University 25/12/2020

    ADHD is defined by behavioral symptoms that are not well characterized in relation to ADHD’s neurobiological mechanisms. This approach has limited our ability to define ADHD nosology and predict outcomes because it does not systematically examine facets of the disorder such as the inability to maintain cognitively effortful activities, as promoted in the NIMH RDoC […]

  • DeepTake: Prediction of Driver Takeover Behavior using Multimodal Data

    Open AccessUniversity of Virginia + 215/01/2021

    Automated vehicles promise a future where drivers can engage in non-driving tasks without hands on the steering wheels for a prolonged period. Nevertheless, automated vehicles may still need to occasionally hand the control back to drivers due to technology limitations and legal requirements. While some systems determine the need for driver takeover using driver context […]

  • The Effects of Visual Stimuli on Attention in Children With Autism Spectrum Disorder: An Eye-Tracking Study

    GatedTexas A&M University + 315/12/2020

    Attention is one of the fundamental elements of effective learning. The design of learning environments often consists of a blend of visual stimuli. Investigating the effect of visual stimuli types on the attention of children with autism spectrum disorder (ASD) is important for the theoretical understanding of attention. This study explores the effect of social […]

  • The Emotional Effectiveness of Advertisement

    Open AccessUniversidad Rey Juan Carlos 04/09/2022

    Based on cognitive–emotional neuroscience, the effectiveness of advertisement is measured in terms of individuals’ unconscious emotional responses. Using AFFDEX to record and analyze facial expressions, a combination of indicators that track both basic emotions and individual involvement is used to quantitatively determine if a spot causes high levels of ad liking in terms of attention, […]


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