Publications

While emotional neutrality (e.g., maintaining a neutral face, speaking with a calm voice) can help entrepreneurs project a sought-after image of rationality, the effectiveness of such displays is context-dependent and gendered. In the emotionally resonant world of crowdfunding, the value of neutrality is ambiguous, as it may conflict with audience expectations of expressiveness. Building on […]

Abstract Global urbanization redirects attention toward the sensory quality of the built environment as a decisive factor in public health and psychological resilience. In automated retail, façades function as sensory interfaces to mitigate the psychological alienation and sensory deprivation inherent in automated nodes. This preliminary study proposes and empirically validates a multimodal evaluation framework for […]

Background: Meditation is a mental practice in which a person intentionally focuses their mind on a particular object, thought, sensation or awareness to cultivate calmness, clarity, emotional balance and heightened consciousness. Meditation significantly influences the autonomic nervous system by reducing sympathetic activity and enhancing parasympathetic activity. Aim: The present study was conducted to find out […]

Carousel ads introduce a unique interactive element to in-feed social media advertising by prompting consumers to swipe sideways. Four studies offer novel insights into the “carousel effect” that results from the interactivity and multi-card structure of carousel ads. An exploratory investigation of how consumers perceive and experience carousel ads reveals four experiential themes: curiosity, convenience, […]

Abstract Carousel ads introduce a unique interactive element to in-feed social media advertising by prompting consumers to swipe sideways. Four studies offer novel insights into the “carousel effect” that results from the interactivity and multi-card structure of carousel ads. An exploratory investigation of how consumers perceive and experience carousel ads reveals four experiential themes: curiosity, […]

Abstract: The growing availability of facial expression databases (FEDBs) has accelerated the development of empathic AI systems designed to promote emotional awareness and well-being. However, most existing systems are trained solely on posed (acted), static databases featuring exaggerated and stereotypical displays. Such portrayals may not accurately represent the real-world expressions that are often subtle, heterogeneous, […]

Introduction Interpreting the electrocardiogram (ECG) is a fundamental clinical skill, and mistakes are still prevalent in the workforce, especially among trainees and non-specialist clinicians. Eye-tracking technology has recently become a popular method for investigating visual expertise. However, few studies have integrated visual behavior metrics with machine learning to accurately classify expertise levels. Methods The original […]

Abstract The present study investigated the links between music-induced physiological response and active engagement with music to understand individual differences in musical competence. Building on McPherson and Williamon’s differentiated model of musical giftedness and talent as the theoretical foundation, the study treated individuals’ music-induced physiological response as an indicator of natural abilities. Active engagement with […]

Abstract Communication research traditionally prioritizes receiver variance, often overlooking how a single message induces commonality across distinct systems. Drawing on classical theory, we propose that effective messages entrain the biological rhythms of the audience. In a large-scale experiment (N=198) monitoring eye-tracking, heart rate, and electrodermal activity during a film, we mapped this alignment. Results reveal […]

Abstract: This paper presents a puzzle-based escape game developed in Unreal Engine 5 as a platform for studying cognitive load, emotional responses, and attentional focus during problem-solving. The experiment integrated gameplay telemetry with eye-tracking, GSR and webcam-based facial expression analysis, synchronized through iMotions. This multimodal approach enabled precise alignment of biometric signals with in-game events. […]