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  • Products Shared Visual Features Do Not Cancel in Consumer Decisions

    GatedPeer-Reviewed01/07/2015

    Abstract: Consumers’ product purchase decisions typically involve comparing competing products’ visual features and functional attributes. Companies strive for “product differentiation” [1-5], which makes consumers’ product comparisons fruitful but also sometimes challenging. Psychologists that study decision-making have created models of choice such as the cancellation-and-focus (C&F) model. C & Fexplains and predicts how people decide between choice […]

  • Suppression of human psychophysiological and biochemical stress responses using high-frequency pulse-modulated transdermal electrical neurosignaling

    GatedPeer-Reviewed03/06/2015

    Abstract: We have developed a neuromodulation approach that targets peripheral nerves and utilizes their afferents as signaling conduits to influence brain function. We investigated the effects of this transdermal electrical neurosignaling (TEN) approach on physiological responses to acute stress induction. TEN was targeted to the ophthalmic and maxillary divisions of the right trigeminal nerve and […]

  • Dynamic Data Driven Approach for Modeling Human Error

    Open AccessPeer-Reviewed01/06/2015Purdue University + 2

    Abstract: Mitigating human errors is a priority in the design of complex systems, especially through the use of body area networks. This paper describes early developments of a dynamic data driven platform to predict operator error and trigger appropriate intervention before the error happens. Using a two-stage process, data was collected using several sensors (e.g., […]

  • Towards Inferring Web Page Relevance – An Eye-Tracking Study

    GatedPeer-Reviewed13/03/2015

    Abstract: We present initial results from a project, in which we examined feasibility of inferring web page relevance from eye-tracking data. We conduced a controlled, lab-based Web search experiment, in which participants conducted assigned information search tasks on Wikipedia. We performed analyses of variance as well as employed classification algorithms in order to predict user […]

  • Automatic Detection of Learning-Centered Affective States in the Wild

    GatedPeer-Reviewed01/03/2015

    Abstract: Affect detection is a key component in developing intelligent educational interfaces that are capable of responding to the affective needs of students. In this paper, computer vision and machine learning techniques were used to detect students’ affect as they used an educational game designed to teach fundamental principles of Newtonian physics. Data were collected […]

  • The use of eye tracking in research on video-based second language (L2) listening assessment: A comparison of context videos and content videos

    GatedPeer-Reviewed24/12/2014

    Abstract: Investigating how visuals affect test takers’ performance on video-based L2 listening tests has been the focus of many recent studies. While most existing research has been based on test scores and self-reported verbal data, few studies have examined test takers’ viewing behavior (Ockey, 2007; Wagner, 2007, 2010a). To address this gap, in the present […]

  • Effect of cognitive load in autonomous vehicles on driver performance during transfer of control

    GatedPeer-Reviewed02/09/2014Stanford University

    Present study on cognitive workload in driving focuses on reduction of workload for better driving performance. In this paper, we talk about the cognitive load in drivers of autonomous cars and their performance under multiple cognitive loads. Our previous studies have indicated that low to no workload is likely to induce drowsiness in drivers of […]

  • Shoppernomics: How to Shorten and Focus the Shoppers Routes to Purchase

    GatedPeer-Reviewed28/08/2014

    Shoppernomics: How to Shorten and Focus the Shoppers’ Routes to Purchase is a book by Roddy Mullin and Colin Harper that aims to help sales and marketing professionals understand and influence the decision-making process of their customers. The book is based on research and case studies from US and UK, and provides a framework for […]

  • Establishing wiki design principles to advance wiki-based learning: an eye tracking study

    GatedPeer-Reviewed11/08/2014Department of Educational Leadership, Kansas State University

    Abstract: A review of research studies on the integration of wiki into curriculum indicates the necessity of establishing wiki design principles in order to capitalize on the learning opportunity wiki technology offers. Utilising eye tracking technology, this study explores wiki design principles by examining students’ reading patterns when they study a learning topic presented in […]

  • Understanding the influence from web-shop design on consumers visual attention and product evaluation

    Open AccessPeer-Reviewed07/07/2014Copenhagen Business School

    Abstract: Buying behaviour theory goes back to the start of the 50’s and over the years different models have been developed influenced by different sociological views and trends. In the age of digitalization and e-commerce these theories seem to be less useful and need revision. In the early days of the Web, research argues for […]

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