Political leadership, a quasi-experimental study of Peruvian voters’ emotional reaction and visual attention to political humor
Political humor is a wise communicative strategy for politicians to use. However, previous research has not linked politicians’ use of political humor with voter’s emotional reactions and visual attention. Two experiments were conducted using facial expression analysis and eye-tracking technology to record the emotional reaction and visual attention of participants while watching one of the […]
Message personalization and real-time adaptation as next innovations in sport sponsorship management?
Message personalization and real-time adaptation as next innovations in sport sponsorship management? How run-of-play and team affiliation affect viewer response Highlights • Technical innovations in sport marketing allow for personalized sponsor messages. • Targeting viewers based on run-of-play can increase sponsor message efficiency. • Biometric data are collected in real time and analyzed using multilevel […]
Communication Skills Training Intervention Based on Automated Recognition of Nonverbal Signals
There have been promising studies that show a potential of providing social signal feedback to improve communication skills. However, these studies have primarily focused on unimodal methods of feedback. In addition to this, studies do not assess whether skills are maintained after a given time. With a sample size of 22 this paper investigates whether […]
A User Study on User Attention for an Interactive Content-based Image Search System
User attention is one of the fundamental indications of users’ interests in search. For content-based image search systems, it is important to understand what users pay attention to, and thus engage users more in the search process. It remains a big challenge to design a user-centered interactive interface that serves well for both user interaction […]
Engaging Learners in Synchronous Online Training Using Facial Expression Analysis Technology
The rapid growth of digitalization and the rise in the number of remote work environments have amplified the importance of remote training using online learning platforms. The effectiveness of online training relies on factors such as training content, methods, trainer skills, and technology platforms. In addition to these internal, and generally, controllable factors, various uncontrollable […]
Bicyclists’ behavioral and physiological responses to varying roadway conditions and bicycle infrastructure
Population growth increase of vehicle ownership, and development patterns have resulted in greater levels of congestion, pollution, and crash frequency. A proposed solution to lessen current transportation system demands is to increase the share of bicycle trips. Furthermore, as cycling is perceived by some as both a dangerous and stressful mode of transportation, understanding the […]
Processing of infant emotion in mothers with mood disorders and implications for infant development
Background Atypical neurocognitive responses to emotional stimuli are core features of unipolar depression (UD) and bipolar disorder (BD). For mothers with these mood disorders, this may influence interactions with their infants and consequently infant development. The study aimed to investigate psychophysiological and cognitive responses to infant emotional stimuli, and their relation to mother–infant interaction and […]
Sounds Healthy: Modelling sound-evoked consumer food choice through visual attention
Food choice is a multifaceted construct that is not solely guided by our internal incentives. In fact, sensory scientist, consumer psychologists, and marketers have demonstrated that external ambient cues, including background music, can influence myriads of subconscious consumer behaviors, effectively leading to increased sales of food and beverages. However, the vast majority of literature in […]
Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis
This research used a novel method in which biometric data and data envelopment analysis (DEA) (a statistical tool generally used for multi-criteria decision making) were used to assess advertising effectiveness. Facial detection and eye-tracking analyses were used to measure participants’ reactions to 14 real estate advertisements. Each of the 14 advertisements had been suggested to […]
A new approach towards evaluating the performance of maritime officers by the utilization of mobile eye tracking system and facial electromyography
The following paper presents the use of simulators in maritime training development, with an emphasis on ship bridge operations during the training and assessment phase using Mobile Eye Tracking System (METS) and Facial EMG (fEMG). In the maritime field research on human factors, the goal is to implement metrics of eye motions and facial muscle […]
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