Research & Science
Publications
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2025 Brain-Computer Interface – Bridging Technology, Education, and Ethics Open Access Peer-Reviewed
Brain Interfacing, as a Key for Improving Human–technology Integration, Cases and Implementations
Tecnologico de Monterrey
The rapid evolution of global interconnection systems has catalyzed a paradigm shift in which the convergence of human cognition and technology is no longer a distant vision, but a tangible research priority. This integration offers unprecedented opportunities to enhance human comfort, extend capabilities, and improve safety in daily life. While current electroencephalogram (EEG) hardware presents […]
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2025 BMJ Journal Open Access Peer-Reviewed
Developing an AI-driven multimodal approach to visualising resilient team performance: joint attentional engagement with gaze and speech in simulated emergency scenarios
Yokohama City University Medical Center + 1 more
Introduction Healthcare team performance directly impacts the quality and safety of medical care. However, measuring the performance of teams is challenging and requires methodologies to investigate different contributing elements. This study proposes an AI(artificial intelligence)-driven multimodal approach to visualising gaze (ie, joint visual attention) and speech in medical team performance and examines how these might differ […]
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2025 Education Sciences Open Access Peer-Reviewed
Eye Tracking Characterization of Algebraic Fraction Simplifications
Universidad Panamericana
Several major studies require that students understand and master the concepts and procedures of mathematics. More specifically, an area of mathematics such as algebra requires students to be able to simplify, operate with, or solve fractions. Many students entering university show numerous shortcomings and errors, especially when simplifying algebraic fractions. This is why we conducted […]
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2025 International Journal of Physical Distribution & Logistics Management Open Access Peer-Reviewed
Innovators and transformers – filling the void: informing operations management research and practice by applied neuroscience
Politecnico di Milano + 2 more
Purpose Historically, operations management research and practice have largely overlooked the variability among individual workers, often treating them as interchangeable components. This paper explores the potential benefits of incorporating neurobiological response monitoring to advance human-centric approaches in these domains. Design/methodology/approach Drawing on existing evidence of using neurobiological responses to study human factors, this study identified […]
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2025 Journal of Eye Movement Research Open Access Peer-Reviewed
Eyes on Prevention: An Eye-Tracking Analysis of Visual Attention Patterns in Breast Cancer Screening Ads
Democritus University of Thrace + 2 more
Strong communication is central to the translation of breast cancer screening availability into uptake. This experiment tests the role of design features of screening advertisements in directing visual attention in screening-eligible women (≥40 years). To this end, a within-subjects eye-tracking experiment (N = 30) was conducted in which women viewed six static public service advertisements. […]
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2025 Scrivener Publishing Gated Peer-Reviewed
AI for Learners’ Emotions — A Perspective Approach of Analysis During Online Assessments
The American College, Tamil Nadu + 1 more
Distance learning and assessment through online platforms have emerged as a complementary approach to traditional classroom-based activities in the contemporary educational landscape. These platforms add significant value to conventional learning and evaluation methods by offering flexibility and accessibility. The increasing demand for intelligent online platforms has led to the integration of innovative techniques such as […]
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2025 Open Access Peer-Reviewed
Evaluation of Visual Behavior and Consumer Preferences of Zamorano Brand Cold Cuts in Tegucigalpa, Honduras
Universidad Zamorano
The decline in sales of Zamorano cold cuts in supermarkets in Tegucigalpa highlighted the need to evaluate factors that could be affecting their positioning. The purpose of this study was to identify which label attracts the most visual attention from consumers, determining areas for improvement and analyzing the factors that influence purchasing decisions. The research […]
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2025 Indonesia Journal of Social Sciences Open Access Peer-Reviewed
The ‘Live’ Gaze: A Neuromarketing and Eye-Tracking Analysis of Consumer Attention and Impulse Buying on Shopee Live and TikTok Shop in Indonesia
Enigma Institute + 1 more
Livestream commerce (LSC) has redefined digital retail in Southeast Asia, with Indonesia as its most competitive market. The two dominant platforms, Shopee Live and TikTok Shop, leverage vastly different user interfaces and engagement philosophies—commerce-first versus contentfirst, respectively. However, the precise cognitive and affective mechanisms by which these platforms guide consumer attention and trigger impulse purchases […]
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2025 n Proceedings of the 18th International Symposium on Visual Information Communication and Interaction (VINCI 2025) Open Access Peer-Reviewed
ROGER:Visualizing Voice Records to Enhance Team Communication Trainings for High-Stress Situations
AIT Austrian Institute of Technology + 1 more
Effective communication is essential in high-stress environments but stress often disrupts the flow of information and leads to miscommunication. While scenario-based training exercises are widely used, post-hoc reflection and analysis of verbal interactions remain challenging due to overlapping speech, limited analysis time, and the dynamic nature of these situations. This paper introduces ROGER, a novel […]
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2025 Society for Simulation in Healthcare Open Access Peer-Reviewed
Wired for Performance: Using Wearable Physiological Sensors to Decode Cognitive Load in Healthcare Simulation
South Dakota State University
This article explores the feasibility of integrating wearable physiological sensors into high-fidelity healthcare simulation to monitor cognitive load and fatigue. Using electrocardiogram (ECG) and galvanic skin response (GSR) sensors, we captured real-time physiological data from nursing students engaged in both virtual and manikin-based simulation scenarios. Signal processing confirmed data quality, and preliminary findings demonstrated that […]
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