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  • Utilizing Eye-Tracking in Advertising: Preliminary Findings
    Open Access22/07/2024University of Presov, Slovakia
    Eye-tracking research is steadily increasing, with emerging hypotheses about the connection between eye movements and cognitive processes in advertising contexts. This study aimed to utilize eye-tracking technology to explore how consumers perceive advertising appeals, particularly in distinguishing between the promoted product and the accompanying elements within an advertisement. The research sample included 35 students aged […]

  • My money—My problem: How fear-of-missing-out appeals can hinder sustainable investment decisions
    Open AccessPeer-Reviewed17/07/2024IQS School of Management, Universitat Ramon Llull
    Cryptocurrencies (cryptos) have detrimental environmental effects due to their massive energy consumption. While several green crypto coins have been launched, the mainstream—environmentally unfriendly coins—still lead the market. In this study, we explore if influencer marketing, specifically fear-of-missing-out (FOMO) appeals, can contribute to promoting green crypto coin purchases to encourage sustainable investments. The results of five […]

  • Prenatal affective cognitive training to reduce the risk of postpartum depression (PACT): study protocol for a randomized controlled trial
    Open AccessPeer-Reviewed15/07/2024Psychiatric Centre Copenhagen, Neurocognition and Emotion in Affective Disorders Centre (NEAD) + 2
    Background Postpartum depression (PPD) affects 30–50% of women with a history of previous depression or bipolar disorder and 8% of women with no history of depression. Negative cognitive biases in the perception of infant cues and difficulties with emotion regulation are replicated risk factors. Current interventions focus on detecting and treating rather than preventing PPD. The aim of this […]

  • From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior
    Open AccessPeer-Reviewed13/07/2024Università IULM, Department of Business, Law, Economics and Consumer Behaviour “Carlo A. Ricciardi” + 2
    The growing interest in consumer behavior in the digital environment is leading scholars and companies to focus on consumer behavior and choices on digital platforms, such as the metaverse. On this immersive digital shopping platform, consumer neuroscience provides an optimal opportunity to explore consumers’ emotions and cognitions. In this study, neuroscience techniques (EEG, SC, BVP) […]

  • The Face of Deception: How Your Mimicry Tells the True Story
    Gated12/07/2024University of Twente
    Presentation Abstract:Objective: There are contested claims that communication receivers mimic communication senders less when senders are deceptive compared to truthful. Our studies evaluate a novel computer-based measure of facial mimicry to determine its potential to inform the debate. By examining the facial reactions of individuals receiving deceptive and truthful messages, we test whether this innovative […]

  • Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising
    GatedPeer-Reviewed05/07/2024SP Jain Neuroscience Lab + 3
    This research challenges the conventional method of textual sentiment analysis in evaluating advertising effectiveness. We examined two distinct video ads for a cosmetics brand, employing video sentiment analysis to gauge their emotional impact on 35 female participants. This assessment was conducted using a self-reported questionnaire and a biometric platform integrating facial detection analysis (using Affdex […]

  • Beyond negativity? A laboratory study on emotional responses to populist strategies on social media
    Open AccessPeer-Reviewed03/07/2024Ă…bo Akademi University
    This exploratory laboratory study analyzes emotional responses to two types of populist strategies on social media platforms. We focus on emotional responses to content expressing ordinariness (on Instagram) and victimhood (on TikTok), where the content creator is a right-wing populist leader who is unfavorably perceived by the respondents in the study. Thus, the study critically […]

  • Visual Attention to Biophilic Elements in Virtual Classroom Design: A VR Eye-Tracking Study
    Open AccessPeer-Reviewed02/07/2024Catholic University of Korea + 2
    Recently, interest in indoor nature-based solutions through biophilic design interventions has grown across various spatial contexts. This study examines the influence of biophilic elements in virtual classroom design on university students’ visual attention, utilizing eye-tracking integrated with VR technology. This study focuses on how eye-tracking can provide insights into attention processes in relation to biophilic […]

  • A Wearable Eye-Tracking Approach for Early Autism Detection with Machine Learning: Unravelling Challenges and Opportunities
    Gated01/07/2024University of Granada
    Early detection of Autism Spectrum Disorder (ASD) is crucial to facilitate timely interventions, improve outcomes, and enhance the quality of life for individuals on the spectrum. Artificial intelligence and machine learning have significantly advanced the study of ASD by enabling sophisticated analyses of complex behavioural data, providing more accurate and timely detection methods. Nevertheless, existing […]

  • Are pie charts evil? An assessment of the value of pie and donut charts compared to bar charts
    Open AccessPeer-Reviewed24/06/2024University of Surrey
    Many data visualization experts recommend the use of bar charts over pie charts because they consider comparing the area or angle of segments to be less accurate than comparing bars on a bar chart. However, many studies show that when the pie chart is used to estimate proportions (arguably its main function) it is as […]

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