The iMotions Blog

The industry’s leading researchers and internal experts offer their best advice, research methods, case studies, and insights from the world of human behavior research and biosensors.

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Experimental Design: The Complete Pocket Guide
Experimental Design: The Complete Pocket Guide
Bryn Farnsworth, Ph.DAugust 11th, 2022
Eye Tracker Prices – An Overview of 15+ products
Eye Tracker Prices – An Overview of 15+ products
Bryn Farnsworth, Ph.DAugust 9th, 2022
What is Cognitive Psychology?
What is Cognitive Psychology?
Bryn Farnsworth, Ph.DAugust 3rd, 2022
Eye Tracking: The Complete Pocket Guide
Eye Tracking: The Complete Pocket Guide
Bryn Farnsworth, Ph.DAugust 2nd, 2022
Human Behavior Research: The Complete Guide
Human Behavior Research: The Complete Guide
Bryn Farnsworth, Ph.DJuly 28th, 2022
How Eye Tracking Technology Is Changing The World [5 Examples]
How Eye Tracking Technology Is Changing The World [5 Examples]
Bryn Farnsworth, Ph.DJuly 26th, 2022
How to Analyze and Interpret Heat Maps
How to Analyze and Interpret Heat Maps
Bryn Farnsworth, Ph.DJuly 19th, 2022

Read more about the iMotions Platform

How To Do: Ad Testing With Biometrics
How To Do: Ad Testing With Biometrics
Bryn Farnsworth, Ph.DJuly 12th, 2022
5 Essentials for an Optimal Eye Tracking Research Setup
5 Essentials for an Optimal Eye Tracking Research Setup
Bryn Farnsworth, Ph.DJuly 5th, 2022
10 Most Used Eye Tracking Metrics and Terms
10 Most Used Eye Tracking Metrics and Terms
Bryn Farnsworth, Ph.DJune 28th, 2022
Neuromarketing today and tomorrow – from a commercial perspective
Neuromarketing today and tomorrow – from a commercial perspective
iMotionsJune 21st, 2022