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A Comparative Study of Real and Virtual Environment via Psychological and Physiological Responses
Currently, immersive virtual environments (IVE) are widely used in fields such as architecture and environmental psychology. These simulated environments allow for a detailed evaluation of how different designs impact users’ perception and interaction with the built environment, under controlled conditions and without incurring high costs. The validity of these IVEs is related to their capacity […] -
Evaluation of bicyclist physiological response and visual attention in commercial vehicle loading zones
Introduction With growing freight operations throughout the world, there is a push for transportation systems to accommodate trucks during loading and unloading operations. Currently, many urban locations do not provide loading and unloading zones, which results in trucks parking in places that obstruct bicyclist’s roadway infrastructure (e.g., bicycle lanes). Method To understand the implications of […] -
Impact of Artificial Intelligence on Dentists’ Gaze during Caries Detection: A Randomized Controlled Trial
Objectives We aimed to understand how artificial intelligence (AI) influences dentists by comparing their gaze behavior when using versus not using an AI software to detect primary proximal carious lesions on bitewing radiographs. Methods 22 dentists assessed a median of 18 bitewing images resulting in 170 datasets from dentists without AI and 179 datasets from […] -
Elements of Style in Floral Arrangements: How Discerning Are Consumers Toward Floristry Design Principles and How Much Are They Willing to Pay?
Florists use design theory to create arrangements that they assume will be pleasing to consumers, thus increasing purchase rates and spending. However, certain elements of design theory and their relationship with consumer acceptance and spending have not been empirically tested. Using mixed logit models and eye-tracking technology, we investigated whether consumer preferences support three key […] -
The Effectiveness of Online Cause-Related Marketing Message Framing on Hotel Brand Evaluation
Abstract:  The purpose of this study is to examine the interaction effect between online Cause-Related Marketing (CRM) advertisements and brand reputation on consumers’ brand evaluation in the hotel industry. Two experimental studies were conducted: (1) a survey-based experiment that demonstrates the moderating role of brand reputation, and (2) a laboratory experiment using psychophysiological measurements of emotional […] -
A Neurophysiological Approach for Measuring Presence in Immersive Virtual Environments
Presence, the feeling of being there, is an important factor that affects the overall experience of Virtual Reality (VR). Higher presence commonly provides a better experience in VR than lower presence. However, presence is commonly measured subjectively through postexperience questionnaires, which can suffer from participant biases, dishonest answers, and fatigue. It can also be difficult […] -
Using Eye Tracking to Reveal Responses to the Built Environment and Its Constituents
Eye-tracking technology has numerous applications in both commercial and research contexts. The recent introduction of affordable wearable sensors has significantly broadened the scope of potential uses, spanning fields such as computer gaming, education, entertainment, health, neuromarketing, and psychology, among others. Another development is the use of downloadable software, which permits participants to record their responses […] -
Effect of changing threat conditions on police and military commanders’ preferences for urgent and offensive actions: An analysis of decision making at the operational level of war
A simulation was conducted to examine the decision making of 102 high-ranking police and military commanders (male/female = 88/12, mean years of employment = 22.15) engaged in a simulated hybrid attack on Norway. Four 2 × 3 repeated-measures ANOVA tests were performed, with two groups (police, military) and three phases (peace, war, and post-conflict) as independent variables. The decision tasks of […] -
Understanding Learning Engagement with User-Centered Human-Computer Interaction in a Multimodal Online Learning Environment
Multimodal online learning environment improves learning experience through different modalities such as visual, auditory, and kinesthetic interactions. Multimodal learning analytics (MMLA) with multiple biosensors provides a way to overcome the challenge of analyzing the multiple interaction types simultaneously. Galvanic skin response/electrodermal activity (GSR/EDA), eye tracking and facial expression were used to measure the learning interaction […] -
Visual Analysis and Recognition of Virtual Reality Resolution Based on Pupil Response and Galvanic Skin Response
The ability to efficiently assess the resolution of VR videos is critical for the implementation and advertising of VR products. Pupil responses and Galvanic Skin Response (GSR) are direct and objective mirrors of the emotional activity of humans. They are unaffected by subjective will and has excellent real-time performance, which can be used for VR […]
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