Aim: Differences in the gaze behaviour of experts and novices are described in aviation and surgery. This study sought to describe the gaze behaviour of clinicians from different training backgrounds during a simulated paediatric emergency. Methods: Clinicians from four clinical areas undertook a simulated emergency. Participants wore SMI (SensoMotoric Instruments) eye tracking glasses. We measured the fixation […]

Abstract: This study examines customers’ visual attention when choosing food and beverage items of a fast-food menu. Three formats on menu labeling were examined, including numeric, color-coded, and physical activity-based formats. An experimental choice paradigm combined with eye tracking technology explored customers’ visual attention, preferences for format, and menu choices. The study revealed that customers […]

Abstract: Psychopathy is characteristically associated with deficits in emotion perception; however, findings surrounding this deficit are actually quite mixed. This is most likely due to limitations of study methodology, including the use of tasks with unknown or poor psychometric properties, underpowered samples, and a lack of control for third variables. We present a study that […]

Abstract: In light of the trend in integrating artificial intelligence and robotics into tourism and hospitality operations, it is important to understand consumer responses to hotel service robots. Two studies were conducted to achieve this objective: an online survey and a laboratory experiment using measurements of automatic emotional reactions via biosensors. Responses to two types […]

Abstract: The self-control literature suggests two main short-run models with contradictory predictions. By perceiving self-control as a knowledge or perishable resource, those models report a positive and negative impact, respectively, of an initial self-control act on subsequent self-control ability. Using biometric data to monitor compliance enabled us to develop a unified self-control model, reconciling the […]

In visual marketing, the truism that “unseen is unsold” means that products that are not noticed will not be sold. This truism rests on the idea that the consumer choice process is heavily influenced by visual search. However, given that the majority of available products are not seen by consumers, this article examines the role […]

Abstract: Emotional reactions are stimulated when humans are presented with a stimulus, triggering a series of voluntary and involuntary responses. Human emotions can be measured from facial expressions and physiological processes. The iMotions biometric platform can detect and analyze the responses of different individuals, which are personalized. The iMotions software allows for the quantification of seven […]

Abstract: In order to reduce the noise of brain signals, neuroeconomic experiments typically aggregate data from hundreds of trials collected from a few individuals. This contrasts with the principle of simple and controlled designs in experimental and behavioral economics. We use a frequency domain variant of the stationary subspace analysis (SSA) technique, denoted as DSSA, […]

Abstract:  In this work we present a novel concept for affective entertainment, which we call Emotional Journey. It provides a dynamic and adaptive story path based on a player’s emotional responses and yields improved accurate recognition of the player’s emotions. We conducted a case study with 25 players to evaluate our concept using our cycling […]

Abstract: Affective support can play a central role in adaptive learning environments. Although virtual human tutors hold significant promise for providing affective support, a key open question is how a tutor’s facial expressions can influence learners’ performance. In this paper, we report on a study to examine the influence of a human tutor agent’s facial […]