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Brand Visual Eclipse (BVE): When the Brand Fixation Spent is Minimal in Relation to the Celebrity
Abstract: This study investigates overshadowing effect of a celebrity. A term brand visual eclipse (BVE) is coined, the BVE occurs when brand fixation spent is minimal of the celebrity fixation spent. High BVE occurs when brand receive less than or equal to twenty percent fixation spent of the celebrity; moderate BVE occurs when the brand […] -
Search Results Viewing Behavior vis-Ă -vis Relevance Criteria
Abstract: We conducted a lab-based experiment to investigate relationship between multiple criteria used in information relevance judgments and eye fixation behavior on search engine results. We collected eye-tracking data and conducted gaze-cued retrospective think-aloud (RTA). Data from RTA was coded with criteria used by participants in judging search results as relevant. The criteria were analyzed […] -
Effect of Feedback on Users’ Immediate Emotions: Analysis of Facial Expressions during a Simulated Target Detection Task
Abstract: Safety-critical systems (e.g., UAV systems) often incorporate warning modules that alert users regarding imminent hazards (e.g., system failures). However, these warning systems are often not perfect, and trigger false alarms, which can lead to negative emotions and affect subsequent system usage. Although various feedback mechanisms have been studied in the past to counter the […] -
The effect of food anticipation on cognitive function: An eye tracking study
Abstract: By randomizing the order in which participants perform a cognitive test and a food choice task in a controlled experiment, we investigate whether cognitive capacity can be enhanced by the simple act of anticipating food intake. Our findings show that overweight and obese participants exhibit an anticipatory food reward effect, which helped enhance their […] -
The Cognitive Dimension and the Affective Dimension in the Patient’s Experience
This article deals with the experience of the specific client of health services, that is, the patient. Satisfaction questionnaires are usually applied to assess patient experience. However, this tool provides only a cognitive evaluation; it does not afford an affective dimension of the experience. The objective of the present study is to verify the relationship […] -
Emotional expressions associated with therapeutic inertia in multiple sclerosis care
Abstract BackgroundEmotions play a critical role in our daily decisions. However, it remains unclear how and what sort of emotional expressions are associated with therapeutic decisions in multiple sclerosis (MS) care. Our goal was to evaluate the relationship between emotions and affective states (as captured by muscle facial activity and emotional expressions) and TI amongst […] -
The Importance of Trust for Interface Quality and Acceptance
Abstract: As digital interfaces become common for their development and to offer a sustainable bridge between devices and users, trust in the interface is essential. In this paper we undertake a multi-method research to show from experiment results various dimensions of trust. The results confirm that trust is indeed necessary by so if raising and […] -
A Critical Analysis of FDA Guidance for User Percentile Device Design Criteria Versus Currently Available Human Factors Engineering Data Sources and Industry Best Practices
Objective To report on the use of an eye-tracking retrospective think-aloud for usability evaluation and to describe its application in assessing the usability of a mobile health app. Materials and Methods We used an eye-tracking retrospective think-aloud to evaluate the usability of a HIV prevention mobile app among 20 young men (15-18 years) in New […] -
Investigation of the dependency of the drivers’ emotional experience on different road types and driving conditions
Abstract: The growing sophistication of technologies and sociological advances are major causes for the dramatic change the automotive sector is currently undergoing. To address changes from a human-centered design perspective an improved understanding of the occupants’ emotional experience and behavior is required. Facial-Expression Analysis (FEA) is an emerging tool in support of such an approach, […] -
Eye-tracking Retrospective Think-aloud as a Novel Approach for a Usability Evaluation
Abstract: Objective To report on the use of an eye-tracking retrospective think-aloud for usability evaluation and to describe its application in assessing the usability of a mobile health app. Materials and Methods We used an eye-tracking retrospective think-aloud to evaluate the usability of a HIV prevention mobile app among 20 young men (15-18 years) in […]
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