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  • Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis


    This research used a novel method in which biometric data and data envelopment analysis (DEA) (a statistical tool generally used for multi-criteria decision making) were used to assess advertising effectiveness. Facial detection and eye-tracking analyses were used to measure participants’ reactions to 14 real estate advertisements. Each of the 14 advertisements had been suggested to […]

  • A new approach towards evaluating the performance of maritime officers by the utilization of mobile eye tracking system and facial electromyography

    Open AccessPeer-Reviewed10/01/2013Maritime University of Szczecin

    The following paper presents the use of simulators in maritime training development, with an emphasis on ship bridge operations during the training and assessment phase using Mobile Eye Tracking System (METS) and Facial EMG (fEMG). In the maritime field research on human factors, the goal is to implement metrics of eye motions and facial muscle […]

  • Investigation of eye tracking, electrodermal activity and facial expressions as biometric signatures of food reward and intake in normal weight adults

    GatedPeer-Reviewed05/04/2021University of Leeds + 4

    Pervasive exposure to a vast and varied food repertoire has contributed to the obesity epidemic. Within this issue, there is a need for a better understanding of the psychophysiological responses to food cues that precede food choice and food intake to establish how these responses contribute to the link between food availability and increasing obesity […]


    GatedPeer-Reviewed05/03/2021Carson College of Business + 3

    We build upon theory from evolutionary psychology and emotional expression, including basic emotion theory and the dual threshold model of anger in organizations, to extend knowledge about the influence of facial expressions of emotion in entrepreneurial fundraising. First, we conduct a qualitative analysis to understand the objects of entrepreneurs’ facial expressions of four basic emotions […]

  • Human and Human-Interfaced AI Interactions: Modulation of Human Male Autonomic Nervous System via Pupil Mimicry

    Open AccessPeer-Reviewed03/02/2021University of Otago

    Pupillary alterations in virtual humans induce neurophysiological responses within an observer. Technological advances have enabled rapid developments in artificial intelligence (AI), from verbal systems, to visual AI interfaces with the ability to express, and respond to emotional states of a user. Visual AI interfaces are able to change their physical parameters, such as pupil diameter. […]

  • Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks

    Open AccessPeer-Reviewed04/02/2021Lincoln University

    Emotional responses elicited by foods are of great interest for new product developers and marketing professionals, as consumer acceptance proved to be linked to the emotions generated by the product in the consumers. An emotional measurement is generally considered an appropriate tool to differentiate between the products of similar nutritional value, flavour, liking and packaging. […]

  • Soundtrack design: The impact of music on visual attention and affective responses

    GatedPeer-Reviewed27/01/2021University of Miami

    Through music, film composers attempt to affect the audience’s emotions and visual attention; however, little empirical evidence exists characterizing the mechanisms whereby music affects viewers. We conducted a mixed-design experiment with 60 participants to explore the effect of music on viewers’ visual attention and affective responses to a film. Music led to quicker first fixations […]

  • The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

    Open AccessPeer-Reviewed25/01/2021Universidade de Caxias do Sul–UCS + 2

    Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise. This study aims at providing new insights analyzing consumers’ perception of retail store brand (focused on Skin Care Products) comparing with two other skin care products, a premium, and a popular […]

  • The Cognitive Dimension and the Affective Dimension in the Patient’s Experience

    Open AccessPeer-Reviewed25/09/2019

    This article deals with the experience of the specific client of health services, that is, the patient. Satisfaction questionnaires are usually applied to assess patient experience. However, this tool provides only a cognitive evaluation; it does not afford an affective dimension of the experience. The objective of the present study is to verify the relationship […]

  • Does Eye-Tracking Have an Effect on Economic Behavior?

    Open AccessPeer-Reviewed05/08/2021Texas A&M University + 2

    Eye-tracking is becoming an increasingly popular tool for understanding the underlying behavior driving economic decisions. However, an important unanswered methodological question is whether the use of an eye-tracking device itself induces changes in the behavior of experiment participants. We study this question using eight popular games in experimental economics. We implement a simple design where […]

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