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  • Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis


    This research used a novel method in which biometric data and data envelopment analysis (DEA) (a statistical tool generally used for multi-criteria decision making) were used to assess advertising effectiveness. Facial detection and eye-tracking analyses were used to measure participants’ reactions to 14 real estate advertisements. Each of the 14 advertisements had been suggested to […]

  • Investigation of eye tracking, electrodermal activity and facial expressions as biometric signatures of food reward and intake in normal weight adults

    GatedPeer-Reviewed05/04/2021University of Leeds + 4

    Pervasive exposure to a vast and varied food repertoire has contributed to the obesity epidemic. Within this issue, there is a need for a better understanding of the psychophysiological responses to food cues that precede food choice and food intake to establish how these responses contribute to the link between food availability and increasing obesity […]

  • Processing of infant emotion in mothers with mood disorders and implications for infant development

    GatedPeer-Reviewed01/04/2021University of Copenhagen + 2

    Background Atypical neurocognitive responses to emotional stimuli are core features of unipolar depression (UD) and bipolar disorder (BD). For mothers with these mood disorders, this may influence interactions with their infants and consequently infant development. The study aimed to investigate psychophysiological and cognitive responses to infant emotional stimuli, and their relation to mother–infant interaction and […]

  • A User Study on User Attention for an Interactive Content-based Image Search System

    Open AccessPeer-Reviewed19/03/2021University of Bedfordshire

    User attention is one of the fundamental indications of users’ interests in search. For content-based image search systems, it is important to understand what users pay attention to, and thus engage users more in the search process. It remains a big challenge to design a user-centered interactive interface that serves well for both user interaction […]


    GatedPeer-Reviewed05/03/2021Carson College of Business + 3

    We build upon theory from evolutionary psychology and emotional expression, including basic emotion theory and the dual threshold model of anger in organizations, to extend knowledge about the influence of facial expressions of emotion in entrepreneurial fundraising. First, we conduct a qualitative analysis to understand the objects of entrepreneurs’ facial expressions of four basic emotions […]

  • Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks

    Open AccessPeer-Reviewed04/02/2021Lincoln University

    Emotional responses elicited by foods are of great interest for new product developers and marketing professionals, as consumer acceptance proved to be linked to the emotions generated by the product in the consumers. An emotional measurement is generally considered an appropriate tool to differentiate between the products of similar nutritional value, flavour, liking and packaging. […]

  • Human and Human-Interfaced AI Interactions: Modulation of Human Male Autonomic Nervous System via Pupil Mimicry

    Open AccessPeer-Reviewed03/02/2021University of Otago

    Pupillary alterations in virtual humans induce neurophysiological responses within an observer. Technological advances have enabled rapid developments in artificial intelligence (AI), from verbal systems, to visual AI interfaces with the ability to express, and respond to emotional states of a user. Visual AI interfaces are able to change their physical parameters, such as pupil diameter. […]

  • Value co-creation in sustainable tourism: A service-dominant logic approach


    To mainstream sustainability, we need to understand the value gained from sustainability by users. We apply a user-centered design methodology to develop an agile, iterative, incremental, and reflexive process to understand the sustainability value proposition for Lufthansa City Center travel agents. We analyse the failure of sustainability communications within the online platforms used by these […]

  • Soundtrack design: The impact of music on visual attention and affective responses

    GatedPeer-Reviewed27/01/2021University of Miami

    Through music, film composers attempt to affect the audience’s emotions and visual attention; however, little empirical evidence exists characterizing the mechanisms whereby music affects viewers. We conducted a mixed-design experiment with 60 participants to explore the effect of music on viewers’ visual attention and affective responses to a film. Music led to quicker first fixations […]

  • The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

    Open AccessPeer-Reviewed25/01/2021Universidade de Caxias do Sul–UCS + 2

    Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise. This study aims at providing new insights analyzing consumers’ perception of retail store brand (focused on Skin Care Products) comparing with two other skin care products, a premium, and a popular […]

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