This article explores the feasibility of integrating wearable physiological sensors into high-fidelity healthcare simulation to monitor cognitive load and fatigue. Using electrocardiogram (ECG) and galvanic skin response (GSR) sensors, we captured real-time physiological data from nursing students engaged in both virtual and manikin-based simulation scenarios. Signal processing confirmed data quality, and preliminary findings demonstrated that […]

Livestream commerce (LSC) has redefined digital retail in Southeast Asia, with Indonesia as its most competitive market. The two dominant platforms, Shopee Live and TikTok Shop, leverage vastly different user interfaces and engagement philosophies—commerce-first versus contentfirst, respectively. However, the precise cognitive and affective mechanisms by which these platforms guide consumer attention and trigger impulse purchases […]

Despite extensive research on corporate social responsibility (CSR), the effects of message framing within sport CSR remain unexplored. This study bridges this gap by examining how message framing impacts donation behavior through emotions, using advanced biometric facial expression analysis. Results indicate that negatively framed messages, which evoke sadness, lead to higher donation amounts than that […]

In this exploratory study, we use a logistic multilevel model to examine the interplay between personality, emotions, and understanding. The impact of Conscientiousness, a Big Five Personality trait, on emotional responses during riddle-solving attempts was investigated in 101 participants, who each tackled 15 riddles remotely via Zoom. Video recordings were analyzed using iMotions with AFFDEX […]

Mental effort, a critical factor influencing task performance, is often difficult to measure accurately and efficiently. Pupil diameter has emerged as a reliable, real-time indicator of mental effort. This study introduces RIPA2, an enhanced pupillometric index for real-time mental effort assessment. Building on the original RIPA method, RIPA2 incorporates refined Savitzky–Golay filter parameters to better […]

Investigating how trust is built and maintained is especially important as technological advances make scam and fraud easier and quicker to enact. Fields such as neuroeconomics, psychology, and computer science have devoted considerable attention to the roles that emotional expression possess in determining decision making, with many studies utilizing paradigms including trust games, negotiation games, […]

Anthropomorphic product design is often assumed to increase consumer engagement, but its neural mechanisms and boundary conditions remain underexplored. This study employed a multimodal neuroscientific approach—electroencephalography (EEG), galvanic skin response (GSR), and eye-tracking—to examine how anthropomorphized versus non-anthropomorphized products influence consumer responses. Forty-four young adults viewed AI-generated images of beverages, backpacks, and smartphones. While anthropomorphic […]

With the increasing attention on Deceptive Patterns (DP) in the digital world, especially in the field of Human-Computer Interaction (HCI), it is becoming more important to understand how Deceptive Patterns influence User Experience (UX). This research focuses on one specific DP, namely the obstruction pattern of “Trick Wording” which confuse the users by increasing the […]

The construction industry relies heavily on the cognitive abilities of its workforce to manage intricate tasks and ensure project success. Research indicates that when the cognitive demands of tasks outweigh workers’ cognitive capabilities, this imbalance can significantly compromise worker performance and safety. Consequently, it is crucial to understand workers’ cognitive capabilities and assign tasks accordingly. […]

This study examines the differences in emotional expressions between face-swap deepfake videos featuring real human subjects and their authentic counterparts and investigates how these discrepancies influence viewers’ emotional reactions and perceptions of video credibility. Using a two-step approach, we first applied computer-based facial expression analysis to compare emotional displays between deepfake and authentic videos. Next, […]