Presence, the feeling of being there, is an important factor that affects the overall experience of virtual reality. Presence is measured through post-experience subjective questionnaires. While questionnaires are a widely used method in human-based research, they suffer from participant biases, dishonest answers, and fatigue. In this paper, we measured the effects of different levels of […]

Previous research on the effects of visual framing of athletes has inferred that photographic visual frames drive visual behavior by demonstrating that visual frames influence picture viewers’ evaluative ratings and memory for the pictures. This study uses eye-tracking methodology to ask if these previous findings are actually the result of visual frames driving eye gaze/visual […]

Persuasive storytelling is an essential tool for propagandists, publicists, and corporations. In this research, storytelling styles have been examined for their effectiveness in terms of attitude change and retention. Two groups of respondents were asked to read two short, fictional texts about a chosen corporation’s positive action toward the environment. One story was written using […]

This paper reports findings from a between-subjects experiment that investigates how different learning content representations in virtual environments (VE) affect the process and outcomes of learning. Seventy-eight participants were subjected to an immersive virtual reality (VR) application, where they received identical instructional information, rendered in three different formats: as text in an overlay interface, as […]

Abstract: Facial expression is an independent and objective marker of affect. Basic emotions (fear, sadness, joy, anger, disgust and surprise) have been shown to be universal across human cultures. Techniques such as the Facial Action Coding System can capture emotion with good reliability. Such techniques visually process the changes in different assemblies of facial muscles that produce […]

Patients with Parkinson’s disease (PD) suffer from motor and non-motor symptoms; 40% would develop dementia (PD-D). Impaired face and emotion processing in PD has been reported; however, the deficits of face processing in PD-D remain unclear. We investigated three essential aspects of face processing capacity in PD-D, and the associations between cognitive, neuropsychiatric assessments and […]

Film trailers are considered the most important marketing tool for a feature film; however, they have rarely been discussed in audience research. This article examines audiences’ emotional responses to film trailer content based on an exploratory study using skin conductance to measure emotional arousal as well as self-reports on recall, evaluation and the desire to […]

Current literature has established that learner’s emotions are an integral part of the learning experience (Pekrun & Perry, 2014) and have significant effects on learning processes that optimize performance (Cunningham, Dunfield, & Stillman, 2013), and attentional responses (Kärner & Kögler, 2016). This present study examines the psychoemotional and psychophysiological effects that variations in the tempo […]

Abstract: People’s faces display emotions, informing others about their affective states. In order to measure facial displays of emotion, Electromyography (EMG) has widely been used, requiring electrodes and technical equipment. More recently, emotion recognition software has been developed that detects emotions from videos. However, its validity and comparability to EMG is unclear. The aim of […]

Human faces express emotions, informing others about their affective states. In order to measure expressions of emotion, facial Electromyography (EMG) has widely been used, requiring electrodes and technical equipment. More recently, emotion recognition software has been developed that detects emotions from video recordings of human faces. However, its validity and comparability to EMG measures is […]