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  • Impact of causeā€related marketing on consumer advocacy and cause participation: A causal model based on selfā€reports and eyeā€tracking measures

    Open AccessUniversity of Valencia01/06/2021

    Causeā€related marketing improves corporate image and consumer attitudes toward brands. An important research gap is how the visual attention paid to causeā€related cues in social media affect consumer attitudes and behaviors. In the present study, we analyze the moderating role of the visual attention paid to Instagramā€based, causeā€related posts on the impact of consumer perceptions […]

  • Sponsor message processing in live broadcastsā€”A pilot study on the role of game outcome uncertainty and emotions

    Open AccessGerman Sport University Cologne 04/09/2020

    Live sport broadcasts can evoke emotions in consumers and allow companies to reach their audience in environments that allow for automatic processing of brand messages. However, only few studies have applied psychophysiological methodologies to assess how the live nature of a competition and viewers’ emotions affect the processing of sponsor messages, and prior research has […]

  • Viewing Natural vs. Urban Images and Emotional Facial Expressions: An Exploratory Study

    Open AccessUniversity of Hradec KrƔlovƩ19/07/2021

    There is a large body of evidence that exposure to simulated natural scenes has positive effects on emotions and reduces stress. Some studies have used self-reported assessments, and others have used physiological measures or combined self-reports with physiological measures; however, analysis of facial emotional expression has rarely been assessed. In the present study, participant facial […]

  • The Impact of Culture on Visual Design Perception

    Open AccessAarhus University27/08/2021

    This paper questions the concept of universal users, taking a first step in looking at design perception differences between cultures, opening a discussion about culture in the context of HCI and more specifically interface interaction. This is done through a short study assessing participants from 3 cultures and their perception of interface by looking at […]

  • Emotions in Reading and Learning from Texts: Progress and Open Problems

    Open AccessUniversity of Exeter02/08/2021

    Reading texts can prompt intense emotions, and these emotions profoundly influence learning from texts. I first discuss the findings from the eight studies reported in this special issue. The studies represent pivotal advances in research on reading. Focusing on learning from science texts, they show that different emotions and different types of text influence reading […]

  • A Sound Prediction: EEG-Based Neural Synchrony Predicts Online Music Streams

    Open AccessUtrecht University + 227/07/2021

    Neuroforecasting predicts population-wide choices based on neural data of individuals and can be used, for example, in neuromarketing to estimate campaign successes. To deliver true value, the brain activity metrics should deliver predictive value above and beyond traditional stated preferences. Evidence from movie trailer research has proposed neural synchrony, which compares the similarity of brain […]

  • The Influence of Admiration on Intentions to Visit and Recommend a Destination: The Moderating Role of Negative Basic Emotions

    Open AccessUniversity of Vienna 01/06/2021

    This paper analyzes the moderating role of negative emotions triggered during the COVID-19 crisis on intentions to visit and willingness to recommend a destination in order to extend theoretical knowledge on emotions in the tourism field and to offer practical recommendations for tourism marketing managers. It is argued that the negative basic emotions automatically triggered […]

  • Exploiting Micro Facial Expressions for More Inclusive User Interfaces

    Open AccessRoma Tre University17/04/2022

    Current image/video acquisition and analysis techniques allow for not only the identification and classification of objects in a scene but also more sophisticated processing. For example, there are video cameras today able to capture micro facial expressions, namely, facial expressions that occur in a fraction of a second. Such micro expressions can provide useful information […]

  • Methodological Considerations for Understanding Studentsā€™ Problem Solving Processes and Affective Trajectories During Game-Based Learning: A Data Fusion Approach

    GatedUniversity of Florida + 303/07/2021

    This paper describes methodological considerations for fusing data sources in understanding both affective and problem solving states of students as they engage in computational thinking (CT) game-based learning. We provide both a theoretical and empirical rationale for using data including facial recognition and studentsā€™ logfile data to gain a more robust explanation of why students […]

  • Mapping of 3D Eye Tracking in Urban Outdoor Environments

    Open AccessUniversity of Innsbruck + 301/06/2021

    New geospatial technologies and ubiquitous sensing allow new insights into peopleā€™s spatial practices and experiences of public spaces. These tools offer new data streams for analysis and interpretation of social phenomena. Mobile augmented reality tools such as smartphones and wearables merge the experience of entangled online and offline spaces in citizenā€™s daily life. This paper […]

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