Filters and Search 🔍
  • Understanding online reading through the eyes of first and second language readers: An exploratory study

    GatedPeer-Reviewed01/04/2014Kansas State University

    Abstract Utilizing eye-tracking technology and focusing on the “rapid”, “purposeful” and “comprehending” attributes of fluent reading, this study investigated first language (L1) and second language (L2) readers’ online reading patterns and comprehension. Eye movement data from nine L1 readers and nine L2 readers were collected, analyzed and compared. Post-experiment interviews were conducted to obtain demographic […]

  • Influence of video food ads in digital menu boards and healthy eating decisions

    Open AccessPeer-Reviewed01/01/2014Iowa State University

    Abstract: The affordability of plasma screens and high-speed Internet access has led to the proliferation of digital signage in public and private commercial locations over the past years. Marketers, content strategists and technologists have increasingly tried to capture the attention of consumers using digital signage, and this has led to rapid advances in the technology. […]

  • Eye Tracking Data Predict Importance of Product Features and Saliency of Size Change

    GatedPeer-Reviewed02/06/2014

    ABSTRACT: Features, or visible product attributes, are indispensable product components that influence customer evaluations of functionality, usability, symbolic impressions, and other qualities. Two basic components of features are visual appearance and size. This work tests whether or not eye-tracking data can (1) predict the relative importances between features, with respect to their visual design, in […]

  • Understanding the influence from web-shop design on consumers visual attention and product evaluation

    Open AccessPeer-Reviewed07/07/2014Copenhagen Business School

    Abstract: Buying behaviour theory goes back to the start of the 50’s and over the years different models have been developed influenced by different sociological views and trends. In the age of digitalization and e-commerce these theories seem to be less useful and need revision. In the early days of the Web, research argues for […]

  • 850+ universities worldwide with an iMotions human behavior lab 
  • 73 of the top 100 highest ranked universities 
  • 710+ published research papers using iMotions 

iMotions is used for some of the most interesting human behavior research studies carried out by top researchers around the world. Contact us to have your publication featured here.

The authors of these publications have used iMotions as a software tool within their research.

Publications

Read publications made possible with iMotions

Blog

Get inspired and learn more from our expert content writers

Newsletter

A monthly close up of latest product and research news