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  • Effects of perceptual uncertainty on arousal and preference across different visual domains
    GatedPeer-Reviewed01/01/2012
    Abstract: To what extent can simple contextual events affect preference? In this study, three tests were applied to assert whether contextual unpredictability has a negative effect on preference for novel visual items. By asking subjects to rate their first impressions of novel brand logos while playing simple sounds, study 1 shows that brand logos coupled […]

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