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  • Psychophysiological responses to takeover requests in conditionally automated driving


    In SAE Level 3 automated driving, taking over control from automation raises significant safety concerns because drivers out of the vehicle control loop have difficulty negotiating takeover transitions. Existing studies on takeover transitions have focused on drivers’ behavioral responses to takeover requests (TORs). As a complement, this exploratory study aimed to examine drivers’ psychophysiological responses […]

  • The Effects of Visual Stimuli on Attention in Children With Autism Spectrum Disorder: An Eye-Tracking Study

    GatedPeer-Reviewed15/12/2020Texas A&M University + 3

    Attention is one of the fundamental elements of effective learning. The design of learning environments often consists of a blend of visual stimuli. Investigating the effect of visual stimuli types on the attention of children with autism spectrum disorder (ASD) is important for the theoretical understanding of attention. This study explores the effect of social […]

  • Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research

    Open AccessPeer-Reviewed03/12/2020University of Twente

    The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional mechanisms related to marketing-relevant behavior. However, knowledge about neuroscience tools that are used in consumer neuroscience research is scattered. In this article, we present the results of a literature review […]

  • Predicting Takeover Performance in Conditionally Automated Driving


    Abstract: In conditionally automated driving, drivers decoupled from operational control of the vehicle have difficulty taking over control when requested. To address this challenge, we conducted a human-in-the-loop experiment wherein the drivers needed to take over control from an automated vehicle. We collected drivers’ physiological data and data from the driving environment, and based on […]

  • Seeing Red? The Role of Font Color, Size, and Sale Sign Location in Retail Garden Center Displays

    Open AccessPeer-Reviewed01/12/2020Texas A&M University

    The goal of this study was to better understand consumers’ likelihood to buy a plant when the word “sale” was presented in red font on a white sign, with a range of font sizes, showing an equivalent discounted price in three ways (dollar amount, 25% percent off, and buy-3-get-1-free), with the sale sign location either […]

  • The effectiveness of online cause-related marketing message framing on hotel brand evaluation

    Open AccessPeer-Reviewed17/11/2020University of Surrey

    This study aims to examine the interaction effect between advertising message framing (promotion-framed vs. prevention-framed) strategy and brand reputation (high vs. low) on consumers’ brand evaluation (brand attitude, word-of-mouth, purchase intention) in the context of CRM in the hotel industry. Employing a multiple quantitative methods approach with two experimental studies, data were collected through a […]

  • Facial features and head movements obtained with a webcam correlate with performance deterioration during prolonged wakefulness


    We have performed a direct comparison between facial features obtained from a webcam and vigilance-task performance during prolonged wakefulness. Prolonged wakefulness deteriorates working performance due to changes in cognition, emotion, and by delayed response. Facial features can be potentially collected everywhere using webcams located in the workplace. If this type of device can obtain relevant […]

  • Exploring Multidimensional Measurements for Pain Evaluation using Facial Action Units


    Although pain is widely recognized to be a multidimensional experience, it is typically measured by unidimensional patient self-reported visual analog scale (VAS). However, self-reported pain is subjective, difficult to interpret and sometimes impossible to obtain. Machine learning models have been developed to automatically recognize pain at both the frame level and sequence (or video) level. […]

  • QUEST e‑learning portal: applying heuristic evaluation, usability testing and eye tracking

    GatedPeer-Reviewed09/11/2020Quaid-E-Awam University of Engineering, Science and Technology

    In this study, the development of an e-learning portal for university students is presented. The portal is based on responsive web design which is accessible from anywhere, at any time and on any device. A complementary user experience evaluationmethodology consisting of heuristic evaluation, usability testing, user experience questionnaire, and eye tracking has been applied to […]

  • Game Atmosphere: Effects of Audiovisual Thematic Cohesion on Player Experience and Psychophysiology

    GatedPeer-Reviewed03/11/2020University of Waterloo

    The game atmosphere and game audio are critical factors linked to the commercial success of video games. However, game atmosphere has been neither operationalized nor clearly defined in games user research literature, making it difficult to study. We define game atmosphere as the emerging subjective experience of a player caused by the strong audiovisual thematic […]

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