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A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis
Social media influencers rely on emotional connection to maintain and grow their followings and have value for brands. To date, however, no research has quantitatively examined the impact of emotion in the facial expressions and caption text that influencers use in their video posts on consumer engagement through likes, comments, and views of posts. Grounded […]
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Designing Adaptive, Mixed-Mode HCI Research for Resilience
We describe the design of a mixed-mode study that illustrates an adaptive approach to conducting HCI research. This mixed-mode approach is resilient to circumstances created by public health crises such as the COVID-19 pandemic. We based our study around a web-based survey instrument that was used both online (N = 205) and in an HCI […]
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Assessing the Impact of Sustainability News Clips on Fast-Fashion Brands Purchase Intention
Sustainability has become a growing concern in the fashion industry over the last few decades. The fashion industry is regarded as one of the most polluting industries. This chapter attempts to provide an analysis of the consumer’s perception towards their fast-fashion choices in Australia. The specific objectives are to find the impact of environment/sustainability news […]
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Multimodal biometric data collection of interpersonal communication
Communication between individuals involves multiple factors: attending to the other person’s thoughts, interpreting their non-verbal behavior, and (un)intentionally mirroring their expression- and attention patterns. Moreover, we may be evaluating the authenticity of their expressions and behavior throughout the conversation. Experimental investigation of these factors in natural settings can be cumbersome and technically challenging. Here, we […]
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Objective Measurement of Social Gaze and Smile Behaviors in Children with Suspected Autism Spectrum Disorder During Administration of the Autism Diagnostic Observation Schedule, 2nd Edition
Best practice for the assessment of autism spectrum disorder (ASD) symptom severity relies on clinician ratings of the Autism Diagnostic Observation Schedule, 2nd Edition (ADOS-2), but the association of these ratings with objective measures of children’s social gaze and smiling is unknown. Sixty-six preschool-age children (49 boys, M = 39.97 months, SD = 10.58) with suspected ASD (61 confirmed ASD) were administered […]
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The Effects of “Media Tech Neck”: The Impact of Spinal Flexion on Cognitive and Emotional Processing of Videos
Adoption of mobile devices (e.g., smart phones and tablets) has popularized a neck-down posture during media consumption that is different from the traditional upright body posture for video viewing. A neck-down posture exerts substantial pressure upon the spine, and this posture has been previously linked to psychological effects. This study advances the literature by studying […]
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Facial Expressions as an Index of Listening Difficulty and Emotional Response
Knowledge about listening difficulty experienced during a task can be used to better understand speech perception processes, to guide amplification outcomes, and can be used by individuals to decide whether to participate in communication. Another factor affecting these decisions is individuals’ emotional response which has not been measured objectively previously. In this study, we describe […]
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Children and overtourism: a cognitive neuroscience experiment to reflect on exposure and behavioural consequences
As tourism research has paid limited attention to children, this study investigates children’s reactions to tourism development, focusing on their unique viewpoints on the World Heritage Site of Dubrovnik, Croatia. It employed cognitive neuroscience methods with 397 participants, revealing that, despite their preference for sustainable tourism scenarios, children exhibit a notable fixation on images emblematic […]
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Associations between emotions and psychophysiological states and confirmation bias in question formulation in ongoing simulated investigative interviews of child sexual abuse
Introduction: In forensic settings interviewers are advised to ask as many open-ended questions as possible. However, even experts may have difficulty following this advice potentially negatively impacting an investigation. Here, we sought to investigate how emotions and psychophysiological parameters are associated with question formulation in real time in an ongoing (simulated) child sexual abuse (CSA) interview. […]
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The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study
Negative user-generated content provides cues that warn other consumers to avoid using a particular product or service. This study explores whether brand feedback can counteract consumer backlash to a given company’s cause-related marketing, with a particular focus on how visual attention can moderate negative emotions. Hypotheses based on the Appraisal-Tendency Framework and commitment-trust theory were […]
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