Recent evidence shows that physiological cues, such as pupil dilation (PD), heart rate (HR), skin conductivity (SC), and electroencephalography (EEG), can indicate cognitive load (CL) in users while performing tasks. This paper aims to investigate physiological (multimodal) measurement of CL in a Sternberg memory task as the difficulty level increases in both maintenance and probe […]

Virtual reality has emerged as a powerful tool for the design of immersive tourism experiences. Prior studies have primarily relied on externally produced 360-degree stimuli, with the potential to undermine causal inference among concepts and increase risk of flattening real-world responses. Consequently, building on design principles embedded in human–computer interaction, this paper draws on an […]

Virtual tourism is rapidly emerging in prominence in contemporary tourism research. Previous studies tend to consider the virtual tourism population as a homogeneous entity, resulting in unintended consequences. Despite the ocular-centric nature within virtual environments, existing eye tracking studies have rarely classified virtual tourists into benefit-based segments, discounting the critical role of pre-existing visual patterns and associated […]

This research explores the impact of discriminatory brand advertisements on groups experiencing discrimination, employing the transactional theory of stress and coping. The findings reveal that discriminatory-offensive advertisements induce stress, quantified via galvanic skin response, predominantly in highly discriminated groups. This stress subsequently catalyzes motivational approach tendencies over time, as evidenced by electroencephalogram measurements. The study […]

Luxury retailers are increasingly considering the introduction of service robots in their stores to enhance the value proposition and reshape the dynamics of both the service encounter and the customer experience. Although the literature recognizes the social presence of robots in service encounters, little empirical research compares humans and service robots related to luxury. In […]

Currently, there are a wide range of approaches to deploying digital ads, with advanced technologies now being harnessed to craft advertising that is engaging and even tailored to personal interests and preferences, yet potentially distracting and irritating. This research seeks to evaluate contemporary digital advertising methods by assessing how annoying they are to users, particularly […]

Mediators aim to shape group dynamics in various ways, such as improving trust and cohesion, balancing participation, and promoting constructive conflict resolution. Technological systems used to mediate human-human interactions must be able to continuously assess the state of the interaction and generate appropriate actions. In this paper, behavioral cues that indicate interpersonal perception in dyadic […]

The human-nature connection is one of the main aspects determining supportive and comfortable office environments. In this context, the application of eye-tracking-equipped Virtual Reality (VR) devices to support an evaluation on the effect of greenery elements indoors on individuals’ efficiency and engagement is limited. A new approach to investigate visual attention, distraction, cognitive load and […]

The digital realm has witnessed the rise of various search modalities, among which the Image-Based Conversational Search System stands out. This research delves into the design, implementation, and evaluation of this specific system, juxtaposing it against its text-based and mixed counterparts. A diverse participant cohort ensures a broad evaluation spectrum. Advanced tools facilitate emotion analysis, […]

(1) Background: The proportion of fully mechanized harvesting systems in Austria is constantly increasing especially because of the technological development of the machines, which allows them to drive on increasingly steep terrain. This leads to additional challenges and potential hazards for the operators, which may also cause higher stress levels. The purpose of this study […]