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The Role of Emotions and Imagery in Financial Decision-Making: A Comparative Analysis of Neuromarketing and Self-Report Data
Consumer financial decisions, traditionally viewed as rational, are increasingly recognized as being influenced by emotions and intuition. This study examines how imagery and emotions in financial contexts influence decision-making, specifically in hypothetical loan approvals where loan application documents include carefully selected imagery. Using a mixed-method approach, including neuromarketing methodologies such as eye-tracking and galvanic skin […] -
The Role of Empathy in Leadership Ethics: Examining Empathic Relational Leadership Practice through Video-Based Methods
Using a relational leadership lens, this study aims to gain a deeper understanding of empathic conversations with a focus on leadership ethics. It adopts an entitative perspective in relational leadership and examines leadership conversations as a two-way influence relationship, highlighting their interdependencies and collective role in the co-construction of meaning. Data from facial expression software […] -
Emotional contagion in dyadic online video conferences-empirical evidence based on self-report and facial expression data
Introduction: Emotional contagion is an essential and prevalent emotional process in social interaction and comprises the transmission of emotions between two or more individuals. The vast majoriy of prior research explored the emotional contagion in face-to-face human interaction. The present study explored the degree to which emotional contagion occurs in dyadic online video conferences, using subjective […] -
An Eye-Tracking Study on Text Comprehension While Listening to Music: Preliminary Results
The aim of the present study was to examine the effect of background music on text comprehension using eye-tracking technology. Ten Greek undergraduate students read four texts under the following four reading conditions: preferred music, non-preferred music, café noise, and in silence. Eye movements were tracked to assess visual patterns, while reading performance and attitudes […] -
A Multisensor Dataset of South Asian Post-Graduate Students Working on Mental Rotation Tasks
Spatial thinking, in general, and mental rotation, in particular, have seen sustained research attention due to such abilities playing a critical role in STEM (science, technology, engineering and mathematics) learning. The recent development of sensor-based approaches to identify, understand, and measure cognition and affect opens up new possibilities to study such topics. We collected galvanic […] -
Application of Instructional Technology Based on Biometric Identification and Artificial Intelligence Technology in Construction of Personalized Learning Paths
Current research on personalized learning paths based on artificial intelligence (AI) generally has black-box problems. It relies more on learning behavior data and lacks real-time monitoring of learners’ physiological states, leading to delayed personalized adjustments, lack of explainability of decision-making logic, and difficulty in gaining the trust of educators and learners. This paper integrates multimodal […] -
Neurophysiological Markers of Design-Induced Cognitive Changes: A Feasibility Study with Consumer-Grade Mobile EEG
Background: Evidence-based design aims to create healthy environments grounded in scientific data, yet the influence of spatial qualities on cognitive processes remains underexplored. Advances in neuroscience offer promising tools to address this gap while meeting both scientific and practical demands. Consumer-grade mobile EEG devices are increasingly used; however, their lack of transparency complicates output interpretation. […] -
Implicit and Explicit Consumer Perceptions of Cashews: A Neuroscientific and Sensory Analysis Approach
This study investigated consumer perceptions of raw cashew nuts from two different private labels (private label A, PLA, and private label B, PLB), employing a combination of explicit (sensory analysis) and implicit (consumer neuroscience) methods. The objective was to analyse both conscious and unconscious responses to understand consumer preferences. Participants (n = 80) evaluated the […] -
How Children With and Without Developmental Language Disorder Use Prosody and Gestures to Process Phrasal Ambiguities
Prosody is crucial for resolving phrasal ambiguities. Recent research suggests that gestures can enhance this process, which may be especially useful for children with Developmental Language Disorder (DLD), who have impaired structural language. This study investigates how children with DLD use prosodic and gestural cues to interpret phrasal ambiguities. Catalan-speaking children with and without DLD […]
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