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The effects of expressions of fear induced by background music on reading comprehension
Research has suggested that background music can have a positive or negative effect that can influence the affective state of individuals. Although research has demonstrated that fear negatively influences our cognitive performance, there is a research gap in understanding the combined effects of different background music tempo and fear in influencing reading comprehension performance. Data […]
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Differentiating Use of Facial Expression between Individuals with and without Traumatic Brain Injury Using Affectiva Software: A Pilot Study
This study investigated the feasibility of using an automated facial coding engine, Affectiva (integrated in iMotions, version 8.2), for evaluating facial expression after traumatic brain injury (TBI). An observational cross-sectional study was conducted based on facial expression data from videos of participants with TBI and control participants. The aims were to compare TBI and control […]
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The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study
Negative user-generated content provides cues that warn other consumers to avoid using a particular product or service. This study explores whether brand feedback can counteract consumer backlash to a given companyâs cause-related marketing, with a particular focus on how visual attention can moderate negative emotions. Hypotheses based on the Appraisal-Tendency Framework and commitment-trust theory were […]
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Childrenâs physiological and behavioural response evoked by the observation, olfaction, manipulation, and consumption of food textures. Part 1: liquid products
Children are thought to prefer homogeneous and simple textures that are easy to manipulate in the mouth. Although scientific research has been done on childrenâs acceptance for food textures, there is a lack of knowledge regarding the emotional response elicited by textures in this group of population. Physiological and behavioural methods could be an appropriate […]
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Clientsâ Facial Expressions of Self-Compassion, Self-Criticism, and Self-Protection in Emotion-Focused Therapy Videos
Clientsâ facial expressions allow psychotherapists to gather more information about clientsâ emotional processing. This study aims to examine and investigate the facial Action Units (AUs) of self-compassion, self-criticism, and self-protection within real Emotion-Focused Therapy (EFT) sessions. For this purpose, we used the facial analysis software iMotions. Twelve video sessions were selected for the analysis based […]
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Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion
Purpose This study aims to determine the perception and attitude of consumers toward the presence of cybernetic avatars (CAs) as part of a social inclusion initiative. Design/methodology/approach A mixed method was used to conduct the study using facial recognition expressions and surveys. Three studies were conducted. Study 1 examines consumersâ attitudes and perceptions of a […]
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Towards Context-Aware Facial Emotion Reaction Database for Dyadic Interaction Settings
Emotion recognition is a significant issue in many sectors that use human emotion reactions as communication for marketing, technological equipment, or humanârobot interaction. The realistic facial behavior of social robots and artificial agents is still a challenge, limiting their emotional credibility in dyadic face-to-face situations with humans. One obstacle is the lack of appropriate training […]
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Multimodal Approach to Measuring Cognitive Load Using Sternberg Memory and Input Diagrammatic Reasoning Tests
Results of a study of cognitive load using multimodal biometric techniques including electrocardiography, electroencephalography and galvanic skin response are presented in the paper. Thirty student volunteers took part in an experiment conducted on the iMotions integrated biometric platform in a laboratory setting. Two types of tests were employed as research stimuli, namely the Sternberg memory […]
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Investigating the effectiveness of immersive VR skill training and its link to physiological arousal
This paper details the motivations, design, and analysis of a study using a fine motor skill training task in both VR and physical conditions. The objective of this between-subjects study was to (a) investigate the effectiveness of immersive virtual reality for training participants in the âbuzz-wireâ fine motor skill task compared to physical training and […]
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The effect of the modality principle to support learning with virtual reality: An eye-tracking and electrodermal activity study
Virtual reality (VR) is considered a promising approach to support learning. An instructional design is essential to optimize cognitive processes. Studies show that VR has unique instructional and pedagogical requirements. To evaluate the effectiveness and applicability of the modality principle, which was previously validated in 2D classic multimedia, for learning with VR. The modality principle […]

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