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  • Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

    GatedPeer-Reviewed01/02/2019

    Abstract: For advertisers, attracting attention to video marketing stimuli is paramount to building and refreshing consumers’ brand memories and increasing their propensity to purchase. Research has demonstrated brand users are more likely to recall advertising, possibly suggesting a brand’s commercials draw more attention from current users than potential new customers. Testing whether prior brand usage […]

  • Determining Consumer Preferences for Floral Design Elements

    GatedPeer-Reviewed29/01/2019

    Floral designers have long been taught that the most important attributes of a floral design are the elements of line, color, texture, pattern, form, space, and size. Yet, little formal research has been conducted to determine which of these design elements are truly important to consumers and drive their purchasing behavior. This project, co-funded by […]

  • The Effect of Taboo Content on Incidental Vocabulary Acquisition in a Foreign Language: A Facial Expression Analysis Study

    GatedPeer-Reviewed01/01/2019

    Abstract: This study aims to examine how taboo content affects language learner psychology and language learning gains in a multi-modal learning environment by using facial expression analysis. 40 Muslim language learners were initially asked about their opinions on pork and watched a subtitled cooking video including pork visuals and their facial expressions were recorded. Before […]

  • A Framework towards Quantifying Human Restorativeness in Virtual Built Environments

    Open AccessPeer-Reviewed01/01/2019

    Abstract: The impact of built environment on the human restorativeness has long been argued; however, the interrelations between neuroscience and the built environment, and the degree to which the built environment contributes to increased human restorativeness has not been completely understood yet. Understanding the interrelations between neuroscience and the built environment is critical as 90% […]

  • Using both emotional responses and sensory attribute intensities to predict consumer liking and preference toward vegetable juice products

    GatedPeer-Reviewed03/12/2018

    Abstract: Our previous research found that a combination of sensory attribute intensity and emotional responses helps in achieving better understanding of consumer acceptance and preference for basic taste solutions. By applying this finding to beverage samples, this study aimed to develop an optimum model of predicting either overall liking or preference of vegetable juice products […]

  • A Classification Model for Sensing Human Trust in Machines Using EEG and GSR

    Open AccessPeer-Reviewed16/11/2018Purdue University

    Abstract: Today, intelligent machines interact and collaborate with humans in a way that demands a greater level of trust between human and machine. A first step towards building intelligent machines that are capable of building and maintaining trust with humans is the design of a sensor that will enable machines to estimate human trust level […]

  • The Effect of Whole-Body Haptic Feedback on Driver’s Perception in Negotiating a Curve

    GatedPeer-Reviewed16/10/2018

    Abstract: It remains uncertain regarding the safety of driving in autonomous vehicles that, after a long, passive control and inattention to the driving situation, how the drivers will be effectively informed to take-over the control in emergency. In particular, the active role of vehicle force feedback on the driver’s risk perception on curves has not been […]

  • Automatic Recognition of Posed Facial Expression of Emotion in Individuals with Autism Spectrum Disorder

    GatedPeer-Reviewed08/10/2018Johnson & Johnson, Janssen Research & Development + 4

    Abstract: Facial expression is impaired in autism spectrum disorder (ASD), but rarely systematically studied. We focus on the ability of individuals with ASD to produce facial expressions of emotions in response to a verbal prompt. We used the Janssen Autism Knowledge Engine (JAKE®), including automated facial expression analysis software (FACET) to measure facial expressions in individuals […]

  • Copycat of dynamic facial expressions: Superior volitional motor control for expressions of disgust

    GatedPeer-Reviewed01/10/2018Differential Psychology and Psychological Assessment, Universität Hamburg + 2

    Abstract: In social situations facial expressions are often strategically employed. Despite the many research on motor control of limb movements, little is known about the control over facial expressions. Using a response-priming task, we investigated motor control over three facial expressions, smiles, disgust and emotionally neutral jaw drops. Prime stimuli consisted of videos of a facial […]

  • Automotive Emotions: An Investigation of Their Natures, Frequencies of Occurrence and Causes

    GatedPeer-Reviewed03/09/2018

    Abstract: Technological and sociological developments in the automotive sector are shifting the focus of design towards developing a better understanding of driver needs, desires and emotions. Human-centred design methods are being more frequently applied to automotive research, including the use of systems to detect human emotions in real-time. One method for a non-contact measurement of […]

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