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Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis
This research used a novel method in which biometric data and data envelopment analysis (DEA) (a statistical tool generally used for multi-criteria decision making) were used to assess advertising effectiveness. Facial detection and eye-tracking analyses were used to measure participants’ reactions to 14 real estate advertisements. Each of the 14 advertisements had been suggested to […] -
Processing of infant emotion in mothers with mood disorders and implications for infant development
Background Atypical neurocognitive responses to emotional stimuli are core features of unipolar depression (UD) and bipolar disorder (BD). For mothers with these mood disorders, this may influence interactions with their infants and consequently infant development. The study aimed to investigate psychophysiological and cognitive responses to infant emotional stimuli, and their relation to mother–infant interaction and […] -
A User Study on User Attention for an Interactive Content-based Image Search System
User attention is one of the fundamental indications of users’ interests in search. For content-based image search systems, it is important to understand what users pay attention to, and thus engage users more in the search process. It remains a big challenge to design a user-centered interactive interface that serves well for both user interaction […] -
EXPRESS YOURSELF: FACIAL EXPRESSION OF HAPPINESS, ANGER, FEAR, AND SADNESS IN FUNDING PITCHES
We build upon theory from evolutionary psychology and emotional expression, including basic emotion theory and the dual threshold model of anger in organizations, to extend knowledge about the influence of facial expressions of emotion in entrepreneurial fundraising. First, we conduct a qualitative analysis to understand the objects of entrepreneurs’ facial expressions of four basic emotions […] -
How are students’ emotions related to the accuracy of cognitive and metacognitive processes during learning with an intelligent tutoring system?
Abstract: The goal of this study was to investigate 65 students’ evidence scores of emotions while they engaged in cognitive and metacognitive self-regulated learning processes as they learned about the circulatory system with MetaTutor, a hypermedia-based intelligent tutoring system. We coded for the accuracy of detecting students’ cognitive and metacognitive processes, and examined how the […] -
Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks
Emotional responses elicited by foods are of great interest for new product developers and marketing professionals, as consumer acceptance proved to be linked to the emotions generated by the product in the consumers. An emotional measurement is generally considered an appropriate tool to differentiate between the products of similar nutritional value, flavour, liking and packaging. […] -
Human and Human-Interfaced AI Interactions: Modulation of Human Male Autonomic Nervous System via Pupil Mimicry
Pupillary alterations in virtual humans induce neurophysiological responses within an observer. Technological advances have enabled rapid developments in artificial intelligence (AI), from verbal systems, to visual AI interfaces with the ability to express, and respond to emotional states of a user. Visual AI interfaces are able to change their physical parameters, such as pupil diameter. […] -
Value co-creation in sustainable tourism: A service-dominant logic approach
To mainstream sustainability, we need to understand the value gained from sustainability by users. We apply a user-centered design methodology to develop an agile, iterative, incremental, and reflexive process to understand the sustainability value proposition for Lufthansa City Center travel agents. We analyse the failure of sustainability communications within the online platforms used by these […] -
Soundtrack design: The impact of music on visual attention and affective responses
Through music, film composers attempt to affect the audience’s emotions and visual attention; however, little empirical evidence exists characterizing the mechanisms whereby music affects viewers. We conducted a mixed-design experiment with 60 participants to explore the effect of music on viewers’ visual attention and affective responses to a film. Music led to quicker first fixations […] -
The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments
Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise. This study aims at providing new insights analyzing consumers’ perception of retail store brand (focused on Skin Care Products) comparing with two other skin care products, a premium, and a popular […]
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