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Factorized Multimodal Transformer For Multimodal Sequential Learning
Abstract: The complex world around us is inherently multimodal and sequential (continuous). Information is scattered across different modalities and requires multiple continuous sensors to be captured. As machine learning leaps towards better generalization to real world, multimodal sequential learning becomes a fundamental research area. Arguably, modeling arbitrarily distributed spatio-temporal dynamics within and across modalities is […]
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Brand Visual Eclipse (BVE): When the Brand Fixation Spent is Minimal in Relation to the Celebrity
Abstract: This study investigates overshadowing effect of a celebrity. A term brand visual eclipse (BVE) is coined, the BVE occurs when brand fixation spent is minimal of the celebrity fixation spent. High BVE occurs when brand receive less than or equal to twenty percent fixation spent of the celebrity; moderate BVE occurs when the brand […]
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The effect of food anticipation on cognitive function: An eye tracking study
Abstract: By randomizing the order in which participants perform a cognitive test and a food choice task in a controlled experiment, we investigate whether cognitive capacity can be enhanced by the simple act of anticipating food intake. Our findings show that overweight and obese participants exhibit an anticipatory food reward effect, which helped enhance their […]
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The Cognitive Dimension and the Affective Dimension in the Patient’s Experience
This article deals with the experience of the specific client of health services, that is, the patient. Satisfaction questionnaires are usually applied to assess patient experience. However, this tool provides only a cognitive evaluation; it does not afford an affective dimension of the experience. The objective of the present study is to verify the relationship […]
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Emotional expressions associated with therapeutic inertia in multiple sclerosis care
Abstract BackgroundEmotions play a critical role in our daily decisions. However, it remains unclear how and what sort of emotional expressions are associated with therapeutic decisions in multiple sclerosis (MS) care. Our goal was to evaluate the relationship between emotions and affective states (as captured by muscle facial activity and emotional expressions) and TI amongst […]
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A Critical Analysis of FDA Guidance for User Percentile Device Design Criteria Versus Currently Available Human Factors Engineering Data Sources and Industry Best Practices
Objective To report on the use of an eye-tracking retrospective think-aloud for usability evaluation and to describe its application in assessing the usability of a mobile health app. Materials and Methods We used an eye-tracking retrospective think-aloud to evaluate the usability of a HIV prevention mobile app among 20 young men (15-18 years) in New […]
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Investigation of the dependency of the drivers’ emotional experience on different road types and driving conditions
Abstract: The growing sophistication of technologies and sociological advances are major causes for the dramatic change the automotive sector is currently undergoing. To address changes from a human-centered design perspective an improved understanding of the occupants’ emotional experience and behavior is required. Facial-Expression Analysis (FEA) is an emerging tool in support of such an approach, […]
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Eye tracking in cytotechnology education: “visualizing” students becoming experts
This study reports the potential of eye-tracking technology in determining screening skills of cytotechnology (CT) students while examining digital images (DI). Materials and methods Twenty-five static DI of gynecologic cytology specimens were serially displayed on a computer monitor for evaluation by 16 CT students and 3 cytotechnologists at 3 locations. During evaluation, participant’s eye movements […]
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A Critical Analysis of FDA Guidance for User Percentile Device Design Criteria Versus Currently Available Human Factors Engineering Data Sources and Industry Best Practices
Abstract: A staggering report was recently released by the International Consortium of Investigative Journalists (ICIJ) indicating that 83,000 deaths and 1.7 million injuries were linked to medical device adverse events reported over the last decade (DĂaz-Struck, 2018). Furthermore, a 2013 report by McKinsey & Company suggested that such adverse events and associated quality issues cost […]
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Eye Tracking as a Method of Neuromarketing for Attention Research—An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz
Abstract: A good user experience can only be achieved by knowing and understanding users’ wishes, needs and cognitive abilities. The aim of this study is to find out how the user of the online appointment booking interacts with the interface as well as the visualizations. The focus is on the question of whether the new […]
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