Publications

Academia and business have shown an increased interest in using neurophysiological methods, such as eye-tracking and electroencephalography (EEG), to assess consumer motivation. The current research contributes to this literature by verifying whether these methods can predict the effects of antecedent events as motivating functions of attention, neural responses, choice, and consumption. Antecedent motivational factors are […]

This chapter covers some of the most popular emerging technologies used for measuring human behaviour in applied sensory and consumer science. Here, we focus on eye-tracking (ET) technology, electrodermal activity (EDA) or skin conductance, facial expression analysis (FEA) and electroencephalography (EEG), all of which can be employed to explore the underlying and at times unconscious […]

Research has suggested that background music can have a positive or negative effect that can influence the affective state of individuals. Although research has demonstrated that fear negatively influences our cognitive performance, there is a research gap in understanding the combined effects of different background music tempo and fear in influencing reading comprehension performance. Data […]

Children are thought to prefer homogeneous and simple textures that are easy to manipulate in the mouth. Although scientific research has been done on children’s acceptance for food textures, there is a lack of knowledge regarding the emotional response elicited by textures in this group of population. Physiological and behavioural methods could be an appropriate […]

D/deaf activists have consistently lamented their exclusion from the decision-making process by service providers. Accessibility is only effective when designed with contributions from those affected by the perceived or known barrier. This paper redresses the historic absence of the D/deaf paradigm, and recenters the focus to the individual’s perspective of accessibility requirements by developing a […]

Most well-established eye-tracking research paradigms adopt remote systems, which typically feature regular flat screens of limited width. Limitations of current eye-tracking methods over a wide area include calibration, the significant loss of data due to head movements, and the reduction of data quality over the course of an experimental session. Here, we introduced a novel […]

Purpose This study aims to determine the perception and attitude of consumers toward the presence of cybernetic avatars (CAs) as part of a social inclusion initiative. Design/methodology/approach A mixed method was used to conduct the study using facial recognition expressions and surveys. Three studies were conducted. Study 1 examines consumers’ attitudes and perceptions of a […]

This study investigated the feasibility of using an automated facial coding engine, Affectiva (integrated in iMotions, version 8.2), for evaluating facial expression after traumatic brain injury (TBI). An observational cross-sectional study was conducted based on facial expression data from videos of participants with TBI and control participants. The aims were to compare TBI and control […]

Emotion recognition is a significant issue in many sectors that use human emotion reactions as communication for marketing, technological equipment, or human–robot interaction. The realistic facial behavior of social robots and artificial agents is still a challenge, limiting their emotional credibility in dyadic face-to-face situations with humans. One obstacle is the lack of appropriate training […]

There are millions of people in the world who have been diagnosed with dementia and this condition not only directly affects the patient, but also their family members and caregivers; That is why it is sought to have a verdict in which it can be reliably seen if a person suffers from dementia. The way […]