Abstract: In recent years, Mexico’s level of different physiological and mental negative states, such as stress have increased. This has among its consequences, low work production and social problems including the alarming numbers that nearly 43% of adults report high levels of stress. The increase of stress incidence in people aged 15–29 years, and the lack […]

Abstract:  Companies rely on traditional market research, e.g. consumer tests and focus groups, for predicting consumer compliance. Since they investigate the conscious perception of a product, their results can be one of the causes of the high failure rate (40%) of products after the launch.  In recent years, experts in neurology, psychology and neuroscience have demonstrated […]

Abstract: The study of visual attention in humans relates to a wide range of areas such as: psychology, cognition, usability, and marketing. These studies have been limited to fixed setups with respondents sitting in front of a monitor mounted with a gaze tracking device. The introduction of wearable mobile gaze trackers allows respondents to move freely […]

Road traffic control rooms rely on human operators to monitor and interact with information presented on multiple displays. Past studies have found inconsistent use of available visual information sources in such settings across different domains. In this study, we aimed to broaden the understanding of observer behaviour in control rooms by analysing a case study […]

Abstract: Procedure invariance is a basic assumption of rational theories of choice, however, it has been shown to be violated: Different response modes, or task frames, sometimes reveal opposite preferences. The current study focused on selection and rejection task frames, involving a unique type of problem with enriched and impoverished options, which has previously led […]

Abstract: Using electroencephalography (EEG) to predict design outcomes could be used in many applications as it facilitates the correlation of engagement and cognitive workload with ideation effectiveness. It also establishes a basis for the connection between EEG measurements and common constructs in engineering design research. In this paper, we propose a support vector machine (SVM)-based […]

Abstract:  For drivers on monotonous routes, cognitive fatigue causes discomfort and poses an important risk for traffic safety. Countermeasures against this type of fatigue are required and thermal stimulation is one intervention method. Surprisingly, there are hardly studies available to measure the effect of cooling while driving. Hence, to better understand the effect of short-term cooling […]

Background: Adult gaze plays an important role in early infant development, and infants are highly sensitive to its presence and direction. Little is known, however, about how adults look at infants while interacting with them. Using eye-tracking technology, this study investigated maternal gaze during naturalistic interactions, and how it was influenced by infant age, focusing on […]

Objective: This study extends previous research by exploring the association between mood states (i.e., positive and negative affect) and fixation in practicing anesthetists using a realistic medical simulation. Background: The impact of practitioner emotional states on fixation is a neglected area of research. Emerging evidence is demonstrating the role of positive affect in facilitating problem solving and […]

Abstract: Human trust in automation plays an important role in successful interactions between humans and machines. To design intelligent machines that can respond to changes in human trust, real-time sensing of trust level is needed. In this paper, we describe an empirical trust sensor model that maps psychophysiological measurements to human trust level. The use of […]