Publications

Background: Anorexia nervosa (AN) is a severe psychiatric disorder marked by restrictive eating, distorted body image, and high relapse rates. While cognitive-behavioral therapy (CBT) is a widely used treatment, its mechanisms of action in AN remain incompletely understood, particularly beyond self-reported symptom change. This study investigated the effects of a 12-week CBT intervention on both […]

Abstract: This study employed a situated approach to evaluate how female pre-service elementary school teachers’ mathematics self-concept impacts their emotional and physiological responses when confronted with mathematics tasks. We assessed participants’ (N=70, Mage = 20.6 years) self-concept before inviting them into the laboratory, where they solved arithmetic pattern tasks. We recorded their psychophysiological arousal via skin […]

Abstract: This study investigates the attentional and emotional impact of different image types in medical crowdfunding campaigns, and how these images impact donations. Building on signaling theory and evolutionary explanations for the drivers of altruism, we hypothesized that donors will be more likely to support campaigns with images that depict illness than campaigns with images […]

Abstract The present study investigated the links between music-induced physiological response and active engagement with music to understand individual differences in musical competence. Building on McPherson and Williamon’s differentiated model of musical giftedness and talent as the theoretical foundation, the study treated individuals’ music-induced physiological response as an indicator of natural abilities. Active engagement with […]

Abstract This paper investigates the physiological responses of individuals driving both on a real route and within a vehicle simulator designed as a digital twin of that route. The analysis of observed data patterns in stress response bio signals provides sufficient evidence of similarity to validating the driving simulation digital twin as a reliable replacement […]

This article explores the feasibility of integrating wearable physiological sensors into high-fidelity healthcare simulation to monitor cognitive load and fatigue. Using electrocardiogram (ECG) and galvanic skin response (GSR) sensors, we captured real-time physiological data from nursing students engaged in both virtual and manikin-based simulation scenarios. Signal processing confirmed data quality, and preliminary findings demonstrated that […]

Anthropomorphic product design is often assumed to increase consumer engagement, but its neural mechanisms and boundary conditions remain underexplored. This study employed a multimodal neuroscientific approach—electroencephalography (EEG), galvanic skin response (GSR), and eye-tracking—to examine how anthropomorphized versus non-anthropomorphized products influence consumer responses. Forty-four young adults viewed AI-generated images of beverages, backpacks, and smartphones. While anthropomorphic […]

Abstract:This study examines the power of marketing communication in the context of the customer journey and compares the informative value of traditional and neuromarketing methods in interpreting consumer decision-making. The aim is to show the extent to which the biometric and conscious responses of research participants coincide, complement or diverge in their evaluation of marketing […]

Abstract:Advertising literacy has long been studied primarily through explicit methods such as questionnaires and interviews, which capture respondents’ self-reported knowledge and attitudes. However, these approaches face serious limitations – they are prone to biases such as social desirability and often fail to capture implicit processes involved in advertising perception that occur outside conscious reflection. Our […]

Purpose This paper aims to examine the influence of information load and brand familiarity on consumer preferences, attention and cognitive processes in the context of smartphone product decision-making. Design/methodology/approach Using the theoretical lens of bounded rationality, this paper tests a series of hypotheses on the impact of high and low information load and brand familiarity […]