Customer Stories

Your Brain on Music

Online music popularity can be predicted from the similarity in brain activity of a relatively small sample size.

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Studying Food Reward with Biometrics

Food is more than just a source of energy and nutrition. It can also evoke emotions, memories, and preferences that influence our choices and behaviors. But how can we measure these subjective aspects of food consumption? In this article, we will explore how biometrics can help us understand the complex relationship between food and reward.

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Checkmate: The power of implicit factors in negotiation

In a series of research projects over the past decade, MIT researcher & professor Jared Curhan and his team have used iMotions to examine physiological and nonconscious cues during negotiation. One of their many discoveries is that paraverbal social signals during the first 5 minutes of a negotiation accounted for 30% of the variance in economic outcomes.

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Automated Facial Expression Analysis speeds up Oxford University’s Experimental Psychology research

iMotions helps Oxford University address entirely new areas of research into emotional reactions in game theory contexts through automated facial expression analysis.

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20% profit boost from menu redesigns – thanks to eye tracking

Texas A&M University collaborates with restaurants to optimize their menu redesigns using iMotions.

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Award-winning Game Design Research

Dr. Alessandro Canossa at Northeastern University conducts sophisticated player behavior studies using iMotions in a fraction of the time as compared to before iMotions. He’s won a best paper award for this work.

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Acceleration of research output and increased marketability

Roger Azevedo has co-authored over 30 publications on human behavior research using iMotions.

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Faster and Improved Human Factors Research

In the DEPICT LAB at Luleå University of Technology, Dr. Camilla Grane, Professor Bjarne Bergquist, and Dr. Peter Törlind may have three distinct research areas, but their use of iMotions for human factors research connects them in one unified lab where they can share resources and publish faster. 

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The Emotional Test Drive

In-cabin sensing can detect more than just our presence in cars, including our emotions. With Mazda Motor Europe we set out to perform the ultimate emotional test drive – on ice.

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Innovative neuroeconomics research at Texas A&M

Professor Marco Palma and the Human Behavior Lab at Texas A&M University are pioneering research in neuroeconomics with iMotions, leading to fast-scaling experiments about how we engage with food and self-regulate.

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Using Neuroscience to create content that’s easy on the brain

HeyHuman, a behavioral communications agency, uses neuroscience and biosensor data with iMotions to make content that’s easier to process on a cognitive level, and more engaging.

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How a UX Study Helped Change Real Estate Law

A new real estate law in Denmark requires banks and mortgage companies to present two “mandatory front pages” to every loan proposal, containing five key figures which will help give borrowers the overview they need to choose the right loan. This is a direct result of years of focused behavioral economic research and analysis by the Danish Competition and Consumer Authority, powered by iMotions.

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Weeding out deceitful responses in online surveys

Failing to successfully exclude deceitful survey respondents could potentially set research, branding, and/or marketing endeavors on the wrong path to the detriment of time, cost, and effort. Researchers at the University of South Florida evaluated respondents’ facial expressions using iMotions to find signs of “bad actors.”

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Powering Duracell’s Consumer Insight Advancements

How iMotions’ software platform helped Duracell reimagine its approach across the entire product development lifecycle.

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Perfecting Performance

What makes a good driver? We put Smart Eye’s eye tracking technology and iMotions’s biometric analysis platform to the ultimate test: turning the physiological signals of race car drivers in extreme conditions into powerful insights that help them become better drivers.

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Adidas Athlete Performance with the Right Emotional Fit in Footwear – featuring Jeff Goldblum

Footwear consistently holds the largest market share within the sports apparel industry and is expected to grow 15% over the next 5 years to $440 Billion. Boosted by popular events like the Olympics and World Cup, footwear companies are acknowledging the importance of innovation as a major factor of consumer brand perception and loyalty. For […]

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Agile Methods for Human Factors Research

FORCE Technology conducts flexible human factors research in natural environments with iMotions.

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Measuring Instant Emotional Reactions to Film Trailers

Real-time trackable emotion technologies are the future of consumer insights in cinema audience measurement, says top Danish film production company after their pilot study with iMotions.

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Using eye tracking and facial expression analysis to evaluate political campaigns 

Getting elected into office requires exposure. This case study looks into the efficacy of election posters using Eye Tracking, FEA and GSR to evaluate poiltical campaigns.

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Collaboration Leads the Way for Industry and Academic Innovation

How studies with iMotions can unite applied science and business schools with local commercial enterprises for greater collaboration and next-level insights.

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Studying Presence and Immersive Storytelling in VR

How do you measure presence in Virtual Reality? That’s what Dr. Arindam Dey at the University of Queensland has set out to do with biosensors and iMotions.

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Scalable, Interdisciplinary Behavioral Science Research at the University of Nebraska Omaha

The Commerce and Applied Behavior Lab (CAB Lab) is a converging point for researchers across departments.

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Tracking the Photographer’s Eye

Renowned photographer and author Michael Freeman reached out to iMotions to do a collaboration on eye tracking in photo compositions.

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At Arizona State University, students and publications take center stage for behavioral science research

By implementing iMotions in the lab, Dr. Robert Atkinson has been able to reallocate more budget to conducting and publishing research, since the software allows for a shift away from highly technical programming skills towards carrying out experiments.

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The Science of Online Dating

iMotions client Tom van Bommel of Unravel Research in The Netherlands, set out to investigate how different features in an image can affect the desirability of a potential match when using Tinder.

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