Filters and Search 🔍
  • Towards Inferring Web Page Relevance – An Eye-Tracking Study


    Abstract: We present initial results from a project, in which we examined feasibility of inferring web page relevance from eye-tracking data. We conduced a controlled, lab-based Web search experiment, in which participants conducted assigned information search tasks on Wikipedia. We performed analyses of variance as well as employed classification algorithms in order to predict user […]

  • Automatic Detection of Learning-Centered Affective States in the Wild


    Abstract: Affect detection is a key component in developing intelligent educational interfaces that are capable of responding to the affective needs of students. In this paper, computer vision and machine learning techniques were used to detect students’ affect as they used an educational game designed to teach fundamental principles of Newtonian physics. Data were collected […]

  • Suppression of human psychophysiological and biochemical stress responses using high-frequency pulse-modulated transdermal electrical neurosignaling


    Abstract: We have developed a neuromodulation approach that targets peripheral nerves and utilizes their afferents as signaling conduits to influence brain function. We investigated the effects of this transdermal electrical neurosignaling (TEN) approach on physiological responses to acute stress induction. TEN was targeted to the ophthalmic and maxillary divisions of the right trigeminal nerve and […]

  • Products Shared Visual Features Do Not Cancel in Consumer Decisions


    Abstract: Consumers’ product purchase decisions typically involve comparing competing products’ visual features and functional attributes. Companies strive for “product differentiation” [1-5], which makes consumers’ product comparisons fruitful but also sometimes challenging. Psychologists that study decision-making have created models of choice such as the cancellation-and-focus (C&F) model. C & Fexplains and predicts how people decide between choice […]

  • Effects of perceptual uncertainty on arousal and preference across different visual domains


    Abstract: To what extent can simple contextual events affect preference? In this study, three tests were applied to assert whether contextual unpredictability has a negative effect on preference for novel visual items. By asking subjects to rate their first impressions of novel brand logos while playing simple sounds, study 1 shows that brand logos coupled […]

  • The Relationship Between Visual and Olfactory Stimuli In A Retail Environment

    Open AccessClemson University01/10/2012

    Abstract: This study investigates consumers’ behavioral response to ambient scent in a retail setting. An eye-tracking analysis was performed to observe the visual attention of 135 participants at Pack Expo International 2012, an international packaging trade show in Chicago, Illinois. A mock office supply store was erected and an essential oil nebulizer was used to […]

  • Understanding Students Process for Solving Engineering Problems Using Eye Gaze Data

    Open AccessSchool of Mechanical Engineering, Purdue University15/06/2014

    Abstract: It is well known that engineering is considered one of the more demanding fields of study to embark on. In mechanical engineering, courses such as thermodynamics, statics, mechanics of materials and others are perceived as challenging by students. Several factors impact students’ ability to solve problems presented in these courses, including the ability to […]

  • Establishing wiki design principles to advance wiki-based learning: an eye tracking study

    GatedDepartment of Educational Leadership, Kansas State University11/08/2014

    Abstract: A review of research studies on the integration of wiki into curriculum indicates the necessity of establishing wiki design principles in order to capitalize on the learning opportunity wiki technology offers. Utilising eye tracking technology, this study explores wiki design principles by examining students’ reading patterns when they study a learning topic presented in […]

  • Measuring Reading Characteristics Using Eye Tracking and a Context Adapting Classification System


    Abstract: This abstract introduces a new automated method of measuring reading patterns by analyzing eye properties via an eye tracking platform and context analysis. The method utilizes eye tracking data and stimulus text properties in a way that makes it possible to identify reading fixations and reading patterns with a high accuracy compared to looking […]

  • Eye Tracking Analysis: Application in a Case Study of a Fast Moving Consumer Goods Product

    Open AccessBudapest University of Technology and Economics04/06/2010

    Abstract: The usage of eye gaze tracking is a new and fast developing field of marketing research. Our case study is considering the effectiveness of point of sale outplacements, and the shelf appliances of a specific men’s cosmetic product. We invited a total of 50 male Hungarian subjects ranging in age from 18 to 24 […]

  • 850+ universities worldwide with an iMotions human behavior lab 
  • 67 of the top 100 highest ranked universities 
  • 710+ published research papers using iMotions 

iMotions is used for some of the most interesting human behavior research studies carried out by top researchers around the world. Contact us to have your publication featured here.

The authors of these publications have used iMotions as a software tool within their research.


Read publications made possible with iMotions


Get inspired and learn more from our expert content writers


A monthly close up of latest product and research news