Abstract: 80 to 95 percent of all new product launches fail (Dillon, 2011; Copernicus Marketing, Consulting, and Research, 2013). However, businesses can increase the chances of a successful product launch by better understanding consumer preferences and wants. Research done by McKinsey and Company shows that “more than 80 percent of top performers periodically tested and […]

Abstract: User-generated information types (ratings and reviews) are highly used when booking hotel rooms on Online Travel Agency (OTA) websites. The impact of user-generated information on decision-making is often investigated through quantitative research, thereby not examining in depth how and why travelers use this information. This paper therefore presents a qualitative study conducted to achieve […]

Abstract: This paper investigates how reliable affective responses can be obtained using objective biometric measures for media audience research. We use Galvanic Skin Response (GSR) to detect sixteen respondents’ arousal levels and as an objective measure to show how self-reporting disrupts the experience of respondents watching video content. The subjective experiences from nine subjects were […]

Abstract: The purpose of this work is to investigate a method of measuring emotional experience by interrupting video content every three minutes to self-report. We let 16 test participants watch the short-film Helium divided into a control group and an intervention group. The subjective experiences from nine subjects (the intervention group) were captured by self-reporting […]

Abstract: This paper explored the relationship between eye movements’ measures and learners’ performance during interaction with Crystal Island, a narrative-centered learning game environment. We gathered gaze data from 20 participants using Tobii Tx300 eye tracker while they were reading books and answering multiple-choices quizzes. Statistical analysis as well as classifications were performed. Random forest classifier […]

Abstract: Understanding which characteristics of dynamic stimuli affect visual attention is crucial to usability research. We explored how object location and object luminosity differentially affect visual attention. Thirty-seven American participants viewed 34 Australian commercials, which were broken down by scene (N = 606) to identify all pertinent Areas of Interest (NAOIs = 2,695). Each AOI […]

Abstract: People are sharing their opinions, stories and reviews through online video sharing websites every day. Studying sentiment and subjectivity in these opinion videos is experiencing a growing attention from academia and industry. While sentiment analysis has been successful for text, it is an understudied research question for videos and multimedia content. The biggest setbacks […]

Abstract: Eye-tracking technology is becoming easier and cheaper to use, resulting in its increasing application to numerous fields of research. Recent years have seen rapid developments in this area. In light of the foregoing, in the context of Cultural Heritage (CH), the definition of a modern approach to understand how individuals perceive art is challenging. […]

Abstract: Research on the effectiveness of Advanced Learning Technologies (ALTs) on ubiquitous learning has suggested that students are often poor at self-regulating their learning (Azevedo, Taub, & Mudrick, 2015), and as a consequence, researchers have implemented Pedagogical Agents (PAs) to help foster students’ use of Cognitive, Affective, Metacognitive, and Motivational (CAMM) Self-Regulated Learning (SRL) processes […]

Abstract: In this study we tested whether external regulation provided by artificial pedagogical agents (PAs) was effective in facilitating learners’ self-regulated learning (SRL) and can therefore foster complex learning with a hypermedia-based intelligent tutoring system. One hundred twenty (N = 120) college students learned about the human circulatory system with MetaTutor during a 2-hour session under one […]