Publications

The teaching process involves complex, multifaceted relationships. For this reason, teachers’ engagement in teaching can be shaped by factors such as the teacher’s goals, the conditions of the teaching environment, and the teacher’s cognitive characteristics. Determining the impact of these cognitive, subjective, and environmental conditions on teacher engagement, which reflects teachers’ performance, can provide useful […]

Most tourism campaigns rely heavily on emotional appeals. Therefore, it is crucial to understand which video sequences elicit certain emotions to determine whether they are consistent with the targeted marketing objectives. In this study, we employ facial expression analysis to trace the emotional responses of participants watching a tourism destination commercial. Since previous studies did […]

Working on a moving platform can significantly impede human performance. Previous studies on moving vehicles have often focused on the overall impact on general task performance, whereas our study's emphasis is on precise hand movements, exploring the interaction between body motion and the escalation of task difficulty. We recruited 28 participants to engage in reciprocal […]

The Internet has become an important part of our lives and an increasing number of researchers use eye-tracking technology to examine attention and behavior in online environments. Researchers, however, face a significant challenge in mapping eye-tracking data from scrollable web pages. We describe the R package eyeScrollR for mapping eye-tracking data from scrollable content such […]

Digital reading is ubiquitous, yet understanding digital reading processes and links to comprehension remains underdeveloped. Guided by new literacies and active reading theories, this study explored the reading behaviors and comprehension of thirteen fifth graders who read static digital texts. We coded for the quantity and quality of digital reading behaviors and employed action path […]

In this study, undergraduate students ranging from freshman to seniors are involved in various steps of research.The objective of the study is to understand and discuss the benefits of involving undergraduate students in research study early in their academic careers.In the study, the research students help investigate the impact of gaming experience on the ability […]

The European Commission defined the new concept of Industry 5.0 meaning a more human-centric, resilient, and sustainable approach for the design of industrial systems and operations. A deep understanding of the work environment and organization is important to start analysing the working conditions and the resulting User eXperience (UX) of the operators. Also, the knowledge […]

With growing freight operations throughout the world, there is a push for transportation systems to accommodate trucks during loading and unloading operations. Currently, many urban locations do not provide loading and unloading zones, which results in trucks parking in places that obstruct bicyclist’s roadway infrastructure (e.g., bicycle lanes). To understand the implications of these truck […]

Traditionally, ideating new product innovations is primarily the responsibility of marketers, engineers, and designers. However, a rapidly growing interest lies in leveraging generative artificial intelligence (AI) to brainstorm new product and service ideas. This study conducts a comparative analysis of ideas generated by human professionals and an AI system. The results of a blind expert […]

Efficient evaluation strategies are essential when reviewing computer code for potential reuse.Previous researchers have examined the factors that influence these assessments.However, researchers have yet to empirically demonstrate the direct influence of the specific factors that affect visual/cognitive effort, which can be inferred through eye tracking metrics.Programmers were recruited to complete a Java code review task, […]