Abstract: The purpose of this research is to determine if recall of the same stimuli produces similar emotional reactions as the initial response. Humans experience involuntary and voluntary responses when encountered with a stimulus. Facial expressions are the natural way to deduce and interpret the emotional state of that person. Specialized software called iMotions biometric […]

Abstract: The $4.7 billion acquisition of Smithfield Foods by China’s Shuanghui International (now WH Group) marks the largest Chinese takeover of a US company in history. Using electroencephalography along with an incentive compatible willingness‐to‐pay (WTP) elicitation mechanism, our study provides neural based evidence that the Shuanghui–Smithfield acquisition lowered consumers’ preference for the Smithfield brand, but […]

Abstract: Our previous research found that a combination of sensory attribute intensity and emotional responses helps in achieving better understanding of consumer acceptance and preference for basic taste solutions. By applying this finding to beverage samples, this study aimed to develop an optimum model of predicting either overall liking or preference of vegetable juice products […]

Abstract: This study assessed whether olfactory familiarization can render food odors more pleasant, and consequently food more attractive, to children with autism spectrum disorder. Participants were first presented with a series of food odors (session 1). Then, they were familiarized on four occasions (time window: 5 weeks) with one of the two most neutral odors (the […]

Abstract: Today, intelligent machines interact and collaborate with humans in a way that demands a greater level of trust between human and machine. A first step towards building intelligent machines that are capable of building and maintaining trust with humans is the design of a sensor that will enable machines to estimate human trust level […]

(Publication in Spanish) E-learning environments require students to adapt their eye gaze pattern to navigate the website and to follow instructions in order to do a task or take an exam. On the other hand, social jet lag has been related to concentration and attention problems in young, especially among women. To determine the effect […]

Abstract: Simulator-based training platforms have become increasingly popular on the grounds of their potential to facilitate skill acquisition within safe and controlled environments. However, current technology is limited in its ability to adapt to individual trainees. Tailoring is in fact typically based on recorded simulation inputs and outputs, or relies on costly and time-consuming trainer-driven […]

Abstract: The beneficial effect of nature on patients with mental disorders is of particular importance. There has been an increase in mental illnesses in recent years, but research on the design of healing gardens for mental and behavioural disorders remains limited. This paper is part of a wider study that aims to investigate the effect […]

Abstract: As non-invasive neuroimaging techniques become less expensive and more portable, we have the capability to monitor brain activity during various computer activities. This provides an opportunity to integrate brain data with computer log data to develop models of cognitive processes. These models can be used to continually assess an individual’s changing cognitive state and […]

Abstract: It remains uncertain regarding the safety of driving in autonomous vehicles that, after a long, passive control and inattention to the driving situation, how the drivers will be effectively informed to take-over the control in emergency. In particular, the active role of vehicle force feedback on the driver’s risk perception on curves has not been […]