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  • Interpretation of a 12-Lead Electrocardiogram by Medical Students: Quantitative Eye-Tracking Approach

    Open AccessHamad Bin Khalifa University + 314/10/2021

    Accurate interpretation of a 12-lead electrocardiogram (ECG) demands high levels of skill and expertise. Early training in medical school plays an important role in building the ECG interpretation skill. Thus, understanding how medical students perform the task of interpretation is important for improving this skill. We aimed to use eye tracking as a tool to research […]

  • The influence of experienced severe road traffic accidents on take-over reactions and non-driving-related tasks in an automated driving simulator study

    GatedTechnische Hochschule Ingolstadt + 305/10/2021

    Road traffic accidents (RTAs) are an ever-existing threat to all road users. Automated vehicles (AVs; SAE Level 3–5) are developed in many countries. They are promoted with numerous benefits such as increased safety yielding less RTAs, less congestion, less greenhouse gas emissions, and the possibility of enabling non-driving related tasks (NDRTs). However, there has been […]

  • Measuring the Impact of Museum Architecture, Spaces and Exhibits on Virtual Visitors Using Facial Expression Analysis Software

    Open AccessMichigan State University18/09/2021

    Since the launch of online video portals in 2005, museums have encouraged visitors to upload and share their visits online. Although much has been written about visitors’ experiences in museums, very little exists on the impact virtual visits have on viewers. In this qualitative pilot study, a total of 2035 emotional reactions were recorded and analyzed after visiting […]

  • Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures

    Open AccessUniversity of Valencia01/06/2021

    Cause‐related marketing improves corporate image and consumer attitudes toward brands. An important research gap is how the visual attention paid to cause‐related cues in social media affect consumer attitudes and behaviors. In the present study, we analyze the moderating role of the visual attention paid to Instagram‐based, cause‐related posts on the impact of consumer perceptions […]

  • Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions

    Open AccessGerman Sport University Cologne 04/09/2020

    Live sport broadcasts can evoke emotions in consumers and allow companies to reach their audience in environments that allow for automatic processing of brand messages. However, only few studies have applied psychophysiological methodologies to assess how the live nature of a competition and viewers’ emotions affect the processing of sponsor messages, and prior research has […]

  • Viewing Natural vs. Urban Images and Emotional Facial Expressions: An Exploratory Study

    Open AccessUniversity of Hradec Králové19/07/2021

    There is a large body of evidence that exposure to simulated natural scenes has positive effects on emotions and reduces stress. Some studies have used self-reported assessments, and others have used physiological measures or combined self-reports with physiological measures; however, analysis of facial emotional expression has rarely been assessed. In the present study, participant facial […]

  • The Impact of Culture on Visual Design Perception

    Open AccessAarhus University27/08/2021

    This paper questions the concept of universal users, taking a first step in looking at design perception differences between cultures, opening a discussion about culture in the context of HCI and more specifically interface interaction. This is done through a short study assessing participants from 3 cultures and their perception of interface by looking at […]

  • Emotions in Reading and Learning from Texts: Progress and Open Problems

    Open AccessUniversity of Exeter02/08/2021

    Reading texts can prompt intense emotions, and these emotions profoundly influence learning from texts. I first discuss the findings from the eight studies reported in this special issue. The studies represent pivotal advances in research on reading. Focusing on learning from science texts, they show that different emotions and different types of text influence reading […]

  • A Sound Prediction: EEG-Based Neural Synchrony Predicts Online Music Streams

    Open AccessUtrecht University + 227/07/2021

    Neuroforecasting predicts population-wide choices based on neural data of individuals and can be used, for example, in neuromarketing to estimate campaign successes. To deliver true value, the brain activity metrics should deliver predictive value above and beyond traditional stated preferences. Evidence from movie trailer research has proposed neural synchrony, which compares the similarity of brain […]

  • The Influence of Admiration on Intentions to Visit and Recommend a Destination: The Moderating Role of Negative Basic Emotions

    Open AccessUniversity of Vienna 01/06/2021

    This paper analyzes the moderating role of negative emotions triggered during the COVID-19 crisis on intentions to visit and willingness to recommend a destination in order to extend theoretical knowledge on emotions in the tourism field and to offer practical recommendations for tourism marketing managers. It is argued that the negative basic emotions automatically triggered […]

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