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Towards a typology of virtual tourists: Efficacy of visual patterns and attentional cues
Virtual tourism is rapidly emerging in prominence in contemporary tourism research. Previous studies tend to consider the virtual tourism population as a homogeneous entity, resulting in unintended consequences. Despite the ocular-centric nature within virtual environments, existing eye tracking studies have rarely classified virtual tourists into benefit-based segments, discounting the critical role of pre-existing visual patterns and associated […] -
Young Customer Responses to Service Robots vs. Humans in Luxury Retail: A Multidisciplinary Approach
Luxury retailers are increasingly considering the introduction of service robots in their stores to enhance the value proposition and reshape the dynamics of both the service encounter and the customer experience. Although the literature recognizes the social presence of robots in service encounters, little empirical research compares humans and service robots related to luxury. In […] -
Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices
This research explores the impact of discriminatory brand advertisements on groups experiencing discrimination, employing the transactional theory of stress and coping. The findings reveal that discriminatory-offensive advertisements induce stress, quantified via galvanic skin response, predominantly in highly discriminated groups. This stress subsequently catalyzes motivational approach tendencies over time, as evidenced by electroencephalogram measurements. The study […] -
Perspectives of Young Digital Natives on Digital Marketing: Exploring Annoyance and Effectiveness with Eye-Tracking Analysis
Currently, there are a wide range of approaches to deploying digital ads, with advanced technologies now being harnessed to craft advertising that is engaging and even tailored to personal interests and preferences, yet potentially distracting and irritating. This research seeks to evaluate contemporary digital advertising methods by assessing how annoying they are to users, particularly […] -
Dyadic Interactions and Interpersonal Perception: An Exploration of Behavioral Cues for Technology-Assisted Mediation
Mediators aim to shape group dynamics in various ways, such as improving trust and cohesion, balancing participation, and promoting constructive conflict resolution. Technological systems used to mediate human-human interactions must be able to continuously assess the state of the interaction and generate appropriate actions. In this paper, behavioral cues that indicate interpersonal perception in dyadic […] -
Investigating the impact of greenery elements in office environments on cognitive performance, visual attention and distraction: An eye-tracking pilot-study in virtual realityUnveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices
The human-nature connection is one of the main aspects determining supportive and comfortable office environments. In this context, the application of eye-tracking-equipped Virtual Reality (VR) devices to support an evaluation on the effect of greenery elements indoors on individuals’ efficiency and engagement is limited. A new approach to investigate visual attention, distraction, cognitive load and […] -
Inclusive Design Insights from a Preliminary Image-Based Conversational Search Systems Evaluation
The digital realm has witnessed the rise of various search modalities, among which the Image-Based Conversational Search System stands out. This research delves into the design, implementation, and evaluation of this specific system, juxtaposing it against its text-based and mixed counterparts. A diverse participant cohort ensures a broad evaluation spectrum. Advanced tools facilitate emotion analysis, […] -
The Psychophysiological Interrelationship between Working Conditions and Stress of Harvester and Forwarder Drivers – a Study Protocol
(1) Background: The proportion of fully mechanized harvesting systems in Austria is constantly increasing especially because of the technological development of the machines, which allows them to drive on increasingly steep terrain. This leads to additional challenges and potential hazards for the operators, which may also cause higher stress levels. The purpose of this study […] -
The eyes have it! Functional field of view differences between visual search behavior and body-worn camera during a use of force response in active-duty police officers
Although officer body-worn cameras (BWCs) have improved transparency of police interactions within the community, BWCs have a limited field of view, are subject to bias, and do not account for the factors that influence rapid decision-making by officers, including their visual attentional control and perceptual processes. The purpose of this study was to investigate the […]
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