Measuring the Impact of Packaging in Wine, a Neuromarketing Study
The wine sector is of extraordinary relevance in Spain, not only from an economic or environmental point of view, but also from a social and cultural point of view. In this research work for Gil Family Estates (a Spanish company in the wine sector), results of a market study with three approaches will be presented: […]
Automotive Emotions: The Effect of Gender
The emotional responses to interactions with automobiles can provide insights into what works well and what works less well for people. The measurement of human emotions has thus become increasingly popular in recent times. A question which can however arise is whether statistically significant differences can occur due mainly to gender. The present investigation analysed […]
Situation Awareness Assessment for Ship Navigation Tasks in Virtual Reality Simulation System
This paper discusses whether the ergonomic assessment of the man-machine interface of the ship console in virtual reality simulation system can achieve the effect similar to that in physical simulation system. The similarity of the two systems was verified by assessing the situation awareness level of the subjects. 9 subjects were recruited to participate in […]
Archetypal physiological responses to prolonged wakefulness
Acute sleep deprivation is a common workplace and lifestyle hazard known to affect physiological and cognitive performance. Previous research emphasizes the effect that sleep deprivation has on cognitive performance and often correlates changes in physiological parameters to measured performance. One potential problem with this approach is that there is some ambiguity about the true physiological […]
Preliminary results of a parametric analysis of emotions in a learning process in science
In the last decades, several studies have highlighted the importance of emotions in the teaching and learning process. The classroom is considered as an emotional place, where the learning is influenced by cognitive and emotional-motivational mechanisms. Classically, emotions have been classified in seven basics categories. Furthermore, in educational settings, it is possible to evaluate other […]
Cognitive and affective responses to marijuana prevention and educational messaging
Perceptions of risk of using marijuana have decreased significantly in the US over the last decade, while marijuana use has increased. In order to educate people on the risks associated with marijuana use, large-scale health messaging campaigns have been deployed to educate the public about the risks associated with marijuana use, particularly in states where […]
Exploring Visitors’ Visual Behavior Using Eye-Tracking: The Case of the “Studiolo Del Duca”
Although the understanding of cognitive disciplines has progressed, we know relatively little about how the human brain perceives art. Thanks to the growing interest in visual perception, eye-tracking technology has been increasingly used for studying the interaction between individuals and artworks. In this study, eye-tracking was used to provide insights into non-expert visitors’ visual behaviour […]
Pistol: Pupil Invisible Supportive Tool to extract Pupil, Iris, Eye Opening, Eye Movements, Pupil and Iris Gaze Vector, and 2D as well as 3D Gaze
This paper describes a feature extraction and gaze estimation software, named Pistol that can be used with Pupil Invisible projects and other eye trackers in the future. In offline mode, our software extracts multiple features from the eye including, the pupil and iris ellipse, eye aperture, pupil vector, iris vector, eye movement types from pupil […]
Data-driven analysis of gaze patterns in face perception: Methodological and clinical contributions
Gaze patterns during face perception have been shown to relate to psychiatric symptoms. Standard analysis of gaze behavior includes calculating fixations within arbitrarily predetermined areas of interest. In contrast to this approach, we present an objective, data-driven method for the analysis of gaze patterns and their relation to diagnostic test scores. This method was applied to […]
Developing tolerance to eye contact in autism: A feasibility study with adults using behavioral, interview, and psychophysiological data
Many individuals with autism report that eye contact makes them stressed or uncomfortable. Besides expressing their right to respect for neurodiverse ways of nonverbal communication, some autistic individuals also express the wish to improve their capacity to tolerate eye contact. In the current study, five autistic adults completed a 21- to 28-day computerized program that […]
- 850+ universities worldwide with an iMotions human behavior lab
- 67 of the top 100 highest ranked universities
- 710+ published research papers using iMotions
iMotions is used for some of the most interesting human behavior research studies carried out by top researchers around the world. Contact us to have your publication featured here.
The authors of these publications have used iMotions as a software tool within their research.
10 Most Popular Blogs
- Improving Automotive Safety and Performance with Biosensor Research in Driving Simulations
- What is Fatigue Detection?
- Texas A&M’s wide influence on human behavior research across the country
- Are you ready for a Biometrics Simulator Lab?
- 5 Marketing Myths Disproved by Neuromarketing
- Janssen’s Autism Research Study – How Biosensors Provide New Insights
- Can you measure love with Facial Expression Analysis?
- 15 Powerful Examples of Neuromarketing in Action
- Studying the Human / Architecture Dynamic
- Bringing Mental Health to the Forefront
Learn How to Conduct Human Behavior Research with iMotions
Read publications made possible with iMotions
Get inspired and learn more from our expert content writers
A monthly close up of latest product and research news