Florists use design theory to create arrangements that they assume will be pleasing to consumers, thus increasing purchase rates and spending. However, certain elements of design theory and their relationship with consumer acceptance and spending have not been empirically tested. Using mixed logit models and eye-tracking technology, we investigated whether consumer preferences support three key […]

Abstract:  The purpose of this study is to examine the interaction effect between online Cause-Related Marketing (CRM) advertisements and brand reputation on consumers’ brand evaluation in the hotel industry. Two experimental studies were conducted: (1) a survey-based experiment that demonstrates the moderating role of brand reputation, and (2) a laboratory experiment using psychophysiological measurements of emotional […]

Presence, the feeling of being there, is an important factor that affects the overall experience of Virtual Reality (VR). Higher presence commonly provides a better experience in VR than lower presence. However, presence is commonly measured subjectively through postexperience questionnaires, which can suffer from participant biases, dishonest answers, and fatigue. It can also be difficult […]

Eye-tracking technology has numerous applications in both commercial and research contexts. The recent introduction of affordable wearable sensors has significantly broadened the scope of potential uses, spanning fields such as computer gaming, education, entertainment, health, neuromarketing, and psychology, among others. Another development is the use of downloadable software, which permits participants to record their responses […]

A simulation was conducted to examine the decision making of 102 high-ranking police and military commanders (male/female = 88/12, mean years of employment = 22.15) engaged in a simulated hybrid attack on Norway. Four 2 × 3 repeated-measures ANOVA tests were performed, with two groups (police, military) and three phases (peace, war, and post-conflict) as independent variables. The decision tasks of […]

Multimodal online learning environment improves learning experience through different modalities such as visual, auditory, and kinesthetic interactions. Multimodal learning analytics (MMLA) with multiple biosensors provides a way to overcome the challenge of analyzing the multiple interaction types simultaneously. Galvanic skin response/electrodermal activity (GSR/EDA), eye tracking and facial expression were used to measure the learning interaction […]

The ability to efficiently assess the resolution of VR videos is critical for the implementation and advertising of VR products. Pupil responses and Galvanic Skin Response (GSR) are direct and objective mirrors of the emotional activity of humans. They are unaffected by subjective will and has excellent real-time performance, which can be used for VR […]

Communication is crucial to encourage citizens to adopt sustainable habits, but the effectiveness of awareness-raising actions in the last decade has been limited. Therefore, it is essential to invest efforts to understand and improve the effectiveness of environmental awareness actions. This research aims to design an experimental model to evaluate the effectiveness of audiovisual products on ecological […]

Malnutrition is a health condition that either excise or deficient nutrient consumption can characterize. In the Latin American region, while there is still a high prevalence of undernutrition, the region also suffers from obesity, with an estimate that one in four adults is obese. One of the main drivers of the increasing prevalence of obesity […]

Information for measuring the performance of a commercial action is essential for any organization. Sponsorship actions have increased significantly in the last few decades, but academics and practitioners have not yet found a suitable indicator for measuring their performance. This is the first study to propose an objective indicator—frontal alpha asymmetry using an electroencephalogram. Our […]