Florists use design theory to create arrangements that they assume will be pleasing to consumers, thus increasing purchase rates and spending. However, certain elements of design theory and their relationship with consumer acceptance and spending have not been empirically tested. Using mixed logit models and eye-tracking technology, we investigated whether consumer preferences support three key […]

A simulation was conducted to examine the decision making of 102 high-ranking police and military commanders (male/female = 88/12, mean years of employment = 22.15) engaged in a simulated hybrid attack on Norway. Four 2 × 3 repeated-measures ANOVA tests were performed, with two groups (police, military) and three phases (peace, war, and post-conflict) as independent variables. The decision tasks of […]

This paper reports on a study of the design, development and evaluation of two teaching analytics dashboards that visualize students’ repertory grid exercise data. The technical objective of the dashboards is to support teachers to investigate and compare personal constructs and element ratings by students for given topics of study at the individual student, group […]

Computers are not smart enough yet to design and thus alleviate the need for a designer, although they can offer various possibilities of assistant to the designer. Various learning techniques provided in machine learning and artificial intelligence, such as dynamic programming and reinforcement learning, are making computers smarter at so many of the tasks humans […]

Present study on cognitive workload in driving focuses on reduction of workload for better driving performance. In this paper, we talk about the cognitive load in drivers of autonomous cars and their performance under multiple cognitive loads. Our previous studies have indicated that low to no workload is likely to induce drowsiness in drivers of […]

The research presented in this paper aimed to study the effects of arithmetic and memory tasks (with two levels of difficulty: easy and hard) on human cognitive load using biometric eye tracking techniques. The experiment was conducted with thirty-one participants using iMotions’ integrated biometric platform. In addition to the eye tracking technique, data was also […]

In visual marketing, the truism that “unseen is unsold” means that products that are not noticed will not be sold. This truism rests on the idea that the consumer choice process is heavily influenced by visual search. However, given that the majority of available products are not seen by consumers, this article examines the role […]

Road traffic control rooms rely on human operators to monitor and interact with information presented on multiple displays. Past studies have found inconsistent use of available visual information sources in such settings across different domains. In this study, we aimed to broaden the understanding of observer behaviour in control rooms by analysing a case study […]

Objective: This study extends previous research by exploring the association between mood states (i.e., positive and negative affect) and fixation in practicing anesthetists using a realistic medical simulation. Background: The impact of practitioner emotional states on fixation is a neglected area of research. Emerging evidence is demonstrating the role of positive affect in facilitating problem solving and […]

Background: Adult gaze plays an important role in early infant development, and infants are highly sensitive to its presence and direction. Little is known, however, about how adults look at infants while interacting with them. Using eye-tracking technology, this study investigated maternal gaze during naturalistic interactions, and how it was influenced by infant age, focusing on […]