Publications

Abstract This study addresses the entrepreneurial intention–action gap by investigating the integration of Marketing Technology (MarTech) and neuromarketing within experiential entrepreneurship capstone courses. Using a pre experimental one group pretest posttest design (lacking a control group, thus precluding causal claims), the study involved 1726 final year undergraduate students. Neuro feedback utilization was operationalized via logged […]

ABSTRACT Sophisticated cyber-physical threats are often complex and unpredictable, making them difficult for grid operators to accurately detect and quickly mitigate. Responding to these threats demands cognitive flexibility, where operators can adapt behavior and decision-making in response to changing circumstances beyond routine operating conditions. This paper investigates cognitive flexibility and operator performance through a two-stage […]

Reading is an essential skill learned in early elementary years. Phonological decoding, the ability to sound out written words, is central to the cognitive process of reading. Deficits inphonological decoding can lead to low comprehension. Research shows that higher levels of attention, engagement, & positive emotions from teachers lead to better student outcomes. The present […]

Abstract This study explores artificial intelligence (AI) applications in menu design optimization within hospitality management. Grounded in choice architecture, arousal and S-O-R theories, it examines how AI-optimized/ menus influence consumer dining behaviors and physiological responses. Based on a baseline menu, ChatGPT enhanced it into three themes: sustainable, healthy, and mixed. A controlled laboratory experiment with […]

AbstractThis empirical study examines the relationship between visual design preferences and cognitive retention in board game evaluations using eye‑tracking technology combined with structured recall interviews. Sixty participants (N = 60) viewed four distinct illustration styles (cartoonish, modern, doodle drawing, and animated/3D) while gaze data were recorded using the Tobii VT3 Mini and iMotions software, followed by a […]

Abstract: The process of identifying Autism Spectrum Disorder (ASD) at an early stage is challenging mainly because the condition exhibits diverse symptoms that current diagnostic techniques focus on subjective behavioral assessments, lacks objectivity. Recently, eye-tracking technology has emerged as an effective method to measure initial visual attention patterns and social interaction patterns that are associated […]

Abstract Relationship quality is typically assessed using self-report questionnaires, which are time-consuming and may not fully capture interpersonal processes during interaction. Automated facial expression analysis provides an opportunity to study nonverbal behavior during naturalistic interactions in a more objective and continuous manner. We characterize dyadic facial synchrony from video-based facial action unit time series and […]

Abstract For seventeen centuries, basilica-plan churches have remained among Christianity’s most enduring architectural forms. Scholars have long argued that features such as bell towers, axial orientation toward the altar, upward light, noble materials, verticality, monumental scale, beauty, and figurative iconography communicate sacred meaning and shape religious experience, though these claims have remained largely grounded in […]

Abstract Trypophobia is often described as an aversion to clusters of holes. While previous research has identified the emotions involved in trypophobia, most studies have relied on self-report ratings. Our study is the first to examine facial expressions involved in trypophobia and how they relate to self-reported emotion ratings. We contrasted disgust and fear expressions […]

Streetscapes play a pivotal role in shaping pedestrian experiences and supporting livable, sustainable urban environments. This study investigates how the visual design of Green and Complete Streets (GCS) relates to pedestrian visual engagement. By categorizing streetscape elements into function-based, process-based, context-based, and design-based groups, the research examines their relationship with pedestrian gaze behavior. Two contrasting […]