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Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions
Live sport broadcasts can evoke emotions in consumers and allow companies to reach their audience in environments that allow for automatic processing of brand messages. However, only few studies have applied psychophysiological methodologies to assess how the live nature of a competition and viewers’ emotions affect the processing of sponsor messages, and prior research has […] -
Attraction comes from many sources: Attentional and comparative processes in decoy effects
The attraction effect emerges when adding a seemingly irrelevant option (decoy) to a binary choice shifts preference towards a target option. This suggests that choice behaviour is dynamic, i.e., choice values are developed during deliberation, rather than manifesting some pre-existing preference set. Whereas several models of multi alternative and multiattribute decision making consider dynamic choice […] -
Emotion assessment using Machine Learning and low-cost wearable devices
The advancement in bioelectrical measurement technologies and the push towards a higher impact of the Brain Computer Interfaces and Affective Computing in the daily life have made non-invasive and low-priced devices available to the large population to record physiological states. The aim of this study is the assessment of the abilities of the MUSE headband, […] -
Protocol for a single-centre, parallel-group, randomised, controlled, superiority trial on the effects of time-restricted eating on body weight, behaviour and metabolism in individuals at high risk of type 2 diabetes: the REStricted Eating Time (RESET) study
The aim of this study is to investigate the effects of time-restricted eating (TRE) on change in body weight and describe changes in behaviour and metabolism in individuals at high risk of type 2 diabetes. Methods and analysis The REStricted Eating Time (RESET) study is a randomised controlled parallel-group open-label trial. 100 women and men […] -
Human and machine validation of 14 databases of dynamic facial expressions
With a shift in interest toward dynamic expressions, numerous corpora of dynamic facial stimuli have been developed over the past two decades. The present research aimed to test existing sets of dynamic facial expressions (published between 2000 and 2015) in a cross-corpus validation effort. For this, 14 dynamic databases were selected that featured facial expressions […] -
The Effects of Ethnically Congruent Music on Eye Movements and Food Choice—A Cross-Cultural Comparison between Danish and Chinese Consumers
Musical fit refers to the congruence between music and attributes of a food or productin context, which can prime consumer behavior through semantic networks in memory. The vast majority of research on this topic dealing with musical fit in a cultural context has thus far been limited to monocultural groups in field studies, where uncontrolled […] -
Fielding hilarity: sensing the affective intensities of comedy education and performance
This article explores the affective dimensions of comedy education and performance through workshops with undergraduate acting students in Manchester, UK. Drawing on Suzanne Langer’s process philosophy and recent research in affect studies, the authors compose complex mappings of affective intensity as it circulates through stand-up comedic performances, using new empirical methods to combine ethnographic accounts […] -
Impact of mainstream classroom setting on attention of children with autism spectrum disorder: an eye-tracking study
It has long been reported that children with autism spectrum disorder (ASD) exhibit attention difficulties while learning. They tend to focus on irrelevant information and can easily be distracted. As a result, they are often confined to a one-to-one teaching environment, with fewer distractions and social interactions than would be present in a mainstream educational […] -
Factuality Checking in News Headlines with Eye Tracking
We study whether it is possible to infer if a news headline is true or false using only the movement of the human eyes when reading news headlines. Our study with 55 participants who are eye-tracked when reading 108 news headlines (72 true, 36 false) shows that false headlines receive statistically significantly less visual attention […] -
Can episodic future thinking affect food choices?
Episodic future thinking, defined as the ability to project oneself into the future, has proven useful to pre-experience the future consequences of present actions. We investigate how episodic future thinking influences the food choices of normal weight, overweight, and obese individuals. In doing so, we conduct a controlled laboratory experiment in which participants are presented […]
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