Test consumers’ emotional and cognitive responses to print advertising. Define copy & communication improvements and pinpoint the best campaign options to launch to market.
TV Ad / Movie Trailer testing
Testing consumers’ emotional and cognitive responses to TV ad advertising. Find peaks & troughs to enhance the overall emotional engagement of the trailer / TV Ad.
Packaging & Product testing
Quantify attention, messaging & branding by assessing emotional & cognitive responses of consumers. Find the best packaging option to stand out against competition in the market.
In Store / Shopper Testing
Test consumers’ responses in real or virtual store environments to evaluate shelves, packaging systems, merchandising, and the over all shopping experience.
See which emotional insights you are missing out on
“After several years of using a number of different technologies we have transitioned to using the iMotions Software, which now seamlessly integrates our main technologies into one unified platform. The platform’s scalability as well as its ability to build up against the input/output API, makes it an ideal flexible solution for our multi-site research solutions. We appreciate the operational efficiencies achieved as well as the general benefits we get from partnering with iMotions’ responsive and support oriented team.”
What are immediate emotional responses and how are they related to subsequent conscious desire and preference? Researchers in emotions and feelings need to triangulate methods of self-reports and biometrics. iMotions is the world’s leading provider of fully integrated methods that allows a full understanding of the causal mechanisms of emotions and feelings.
Use facial coding & GSR to explore the effects of adverse emotional responses on behavior
Use pupillometry and EEG to study the relationship between emotions, moods and behaviors
Test the effects of stress and excitement, as measured through biometric data, on cognitive processes and choice
Triangulate your current scientific methodologies with bio sensors, facial expressions, surveys and eye tracking
Attention & Consciousness
What drives attention and to what extent does information become conscious? In the quest to understand the roots of attention and consciousness, researchers are increasingly using multiple tools, ranging from specific behavioral measures to fully-blown physiological and neuroimaging methods. With iMotions, researchers gain the cutting edge solution for the full integration of methods into one easy to use yet versatile platform.
Employ eye-tracking to quantify visual attention
Use our precise stimulus presentation and data synchronization to study the content and threshold of consciousness
Include other modalities such as EEG and GSR to understand subliminal processing
“If I compare to other software that we have been using before, then we always designed a study that would fit to the software. Now we just design our study and we know that iMotions can handle it. I can do things so much faster with iMotions and they even understand the budget of an assistant professor.”
Prof. Roger Azevedo, Professor in the Department of Psychology, North Carolina State University
“After evaluating the market and trying different solutions, there was not really an alternative. We can perform different more complex research now than we could before. The synchronization of signals with game events is very easy and we are able to extract the data in a format that instantly allows us to analyze it without having to spend time cleaning. It is perfect for MATLAB and Weka. The fact that we are also able to include our own algorithms is great. We can even visualize different in-game events as graphs in the software. It has been a massive time-saver not needing to do our own tedious syncing anymore.”
Dr. Alessandro Canossa, Associate Professor, Northeastern University