The iMotions Blog

Welcome to the iMotions blog where we bring you unique content from the world of biometric research and human behavior.

 

 

Shoppernomics: How to Shorten and Focus the Shoppers’ Routes to Purchase

Authors: Roddy Mullin and Collin Harper
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Anticipatory Gaze Shifts during Navigation in a Naturalistic Virtual Environment

University: Northeastern University Authors: Jeremy B. Badler & Alessandro Canossa Abstract: In the real world, coupled eye and head movements are used by humans and other animals to orient their gaze toward objects or scenes of interest. In virtual environments a mouse is often used as a proxy for head movements, orienting the camera towards a
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Exploring the influence of audio in directing visual attention during dynamic content

University: Media Research Labs, USA Authors: Brooke E. Wooley, David S. March Abstract: The mechanisms underlying the allocation of visual attention toward dynamic content are still largely unexplored. Due to the number of variables present during dynamic content, it is often difficult to confidently determine what components direct visual attention. In this study, we manipulated the
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Timing of Unstructured Transitions of Control in Automated Driving

University: Stanford University, Department of Mechanical Engineering and Department of Communication Authors: Brian Ka-Jun Mok, Mishel Johns, Key Jung Lee, Hillary Page Ive, David Miller, Wendy Ju ABSTRACT: With automated driving systems, drivers may still be expected to resume full control of the vehicle. While structured transitions where drivers are given warning are desirable, it is critical
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Differences in eye-tracking measures between visits and revisits to relevant and irrelevant Web pages

University: School of Information, University of Texas at Austin, Austin TX, USA Authors: Jacek Gwizdka, Yinglong Zhang Abstract: This short paper presents initial results from a project, in which we investigated differences in how users view relevant and irrelevant Web pages on their visits and revisits. The users’ viewing of Web pages was characterized by eye-tracking measures, with
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Dynamic Data Driven Approach for Modeling Human Error

University: 1. School of Mechanical Engineering, Purdue University, West Lafayette, Indiana, U.S.A. 2. Laboratory of Systems Integrity and Reliability (LASIR) Vanderbilt University, Nashville, Tennessee, U.S.A. 3. Department of Computer Sciences, Purdue University, West Lafayette, Indiana, U.S.A. 4. Krannert School of Management Purdue University, West Lafayette, Indiana, U.S.A. Authors: Wan-Lin Hu1, Janette J. Meyer2, Zhaosen Wang3, Tahira Reid1,
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Understanding The Utilization Of Information Stimuli in Design Decision Making Using Eye Gaze Data

University: Purdue University, School of Mechanical Engineering Authors: Youyi Bi, Murtuza Shergadwala, Tahira Reid, Jitesh H. Panchal Abstract:  Research on decision making in engineering design has focused primarily on how to make decisions using normative models given certain information. However, there exists a research gap on how diverse information stimuli are combined by designers in decision making. In
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Towards Inferring Web Page Relevance – An Eye-Tracking Study

University: The University of Texas at Austin Authors: Jacek Gwizdka, Yinglong Zhang Abstract: We present initial results from a project, in which we examined feasibility of inferring web page relevance from eye-tracking data. We conduced a controlled, lab-based Web search experiment, in which participants conducted assigned information search tasks on Wikipedia. We performed analyses of variance as well as
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Products’ Shared Visual Features Do Not Cancel in Consumer Decisions

University: Stanford University & Iowa State University Authors: Ping Du & Erin F. MacDonald Abstract: Consumers’ product purchase decisions typically involve comparing competing products’ visual features and functional attributes. Companies strive for “product differentiation” [1-5], which makes consumers’ product comparisons fruitful but also sometimes challenging. Psychologists that study decision-making have created models of choice such as the cancellation-and-focus (C&F)
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The Relationship Between Visual and Olfactory Stimuli In A Retail Environment

University: Clemson University Authors: Nathan Bailey, Gabrielle Conlon, Wilson Sansbury Abstract: This study investigates consumers’ behavioral response to ambient scent in a retail setting. An eye-tracking analysis was performed to observe the visual attention of 135 participants at Pack Expo International 2012, an international packaging trade show in Chicago, Illinois. A mock office supply store was erected
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Mind Reading Using an Eyetracker to See How People Are Looking at Lineups

University: owa State University, Department of Statistics Author: YifanZhao, Dianne Cook, Heike Hofmann, Mahbubul Majumder, Niladri Roy Chowdhury Abstract: Graphical statistics plays a very important job in research and industry. As a statistician, it is very useful that if one can see how people make their decision based on the plots, so that plots can be improved
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Attention and Effort in an Investment Decision under the Influence of Gains and Losses

University: Florida State University Author: Bachman Fulmer Abstract: I use multimodal physiological measurements to examine changes in investor behavior over a series of gains and losses. Specifically, I examine what information more – or- less – sophisticated investors emphasise and characteristics of their associated effort over a series of decision rounds as they choose whether to take
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Understanding Student’s Process for Solving Engineering Problems Using Eye Gaze Data

University: Purdue University, School of Mechanical Engineering Author: Youyi Bi & Tahira N. Raid Abstract: It is well known that engineering is considered one of the more demanding fields of study to embark on. In mechanical engineering, courses such as thermodynamics, statics, mechanics of materials and others are perceived as challenging by students. Several factors impact students’ ability
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Establishing wiki design principles to advance wiki-based learning: an eye tracking study

University: Kansas State University, Department of Educational Leadership Author: Haijun Kang Abstract: A review of research studies on the integration of wiki into curriculum indicates the necessity of establishing wiki design principles in order to capitalize on the learning opportunity wiki technology offers. Utilising eye tracking technology, this study explores wiki design principles by examining students’ reading patterns
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