Eye Tracking Hardware and Software Solutions

Detect Visual Attention in Real Life and Lab Environments

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Remote Eye Tracking

Screen-Based Eye Tracking  (Desktop)

Use screen-based eye trackers for multimedia such as images, videos, games & websites across a variety of screen sizes.

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 Wearable Eye Tracking (Glasses)

Use eye tracking glasses in real life environments such as stores, vehicles, and events where mobility is important.

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“In our Advancing Next Generation Learning Environments (ANGLE) lab, we employ state-of-the-art eye tracking systems and a large variety of biometric sensors (EEG, GSR). One of the major obstacles is the process of synchronizing the EEG and GSR signals with the eye tracking data. Fortunately, this is now done automatically in iMotions. As a result, we save considerable time and, more importantly, secure high quality data.”
Robert Atkinson, PhD, Associate Professor at Arizona State University

Eye Tracking Hardware Partners

iMotions integrates and is an authorized reseller of a wide range of eye trackers from world-leading manufacturers,
allowing for full flexibility to choose the device best suited for your research purpose and budget.

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iMotions Eye Tracking Software

Conduct seamless eye tracking research through visualization and analysis and enjoy a wide range of eye tracking features
along with full stimulus presentation and synchronization with other biosensors within the iMotions software.

Heatmaps

Heatmaps

Show the distribution of attention with a colour coded map superimposed on the stimulus with a high towards low / red towards green intensity indicator.

Eye tracking metrics

Eye Tracking Metrics

On all attention areas; Heatmaps of AOIs: TTFF, Time Spent, Fixations, Ratio, Revisitors, Revisits & Mouse clicks.

Areas of interest

Static & Dynamic Areas Of Interest

Select a user defined area and reveal their attention results. Export individual or aggregated results to Excel format.

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Gaze Replay and Dynamic Visualization

Show the gaze path and fixations for an individual respondent for the entire duration of the exposure time. Gaze Plot is the final view of the respondent’s path and fixations.

Quality assurance

Data Collection Quality Assurance

Ensure high quality data via four step controlled process: Eye Finder, Gaze Calibration, Light & Emotion Base Calibration and Inter Slides.

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Data Export

All data is available to export with a single click with a great variety of export types to get deeper in the analysis or to apply proprietary algorithms for custom outputs.

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Pupil Size Metric

Pupil dilation indicate arousal. Live visualize pupil dilation in the length of the stimuli.

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Distance Metric

Distance between the eye of the respondent and the screen (stimuli).

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Live or Post Markers

Mark important happenings during data collection or in replay mode to facilitate the analysis.

…. and much much more