Eye Tracking Hardware and Software Solutions

Detect Visual Attention in Real Life and Lab Environments

Northeastern logo
NYU logo
BMW logo
Hamburg Media School
Expedia logo

Eye Tracking Hardware Partners

iMotions integrates and is an authorized reseller of a wide range of eye trackers from world-leading manufacturers,
allowing for full flexibility to choose the device best suited for your research purpose and budget.

Tobii Pro Logo
Sensomotoric Instruments SMI logo
Smart eye logo
Gazepoint Logo
Eyetech Logo
TheEyeTribe Logo
Applied Science Laboratories ASL Logo
LC Technologies Logo

iMotions Eye Tracking Software

Conduct seamless eye tracking research through visualization and analysis and enjoy a wide range of eye tracking features
along with full stimulus presentation and synchronization with other biosensors within the iMotions software.



Show the distribution of attention with a colour coded map superimposed on the stimulus with a high towards low / red towards green intensity indicator.

Eye tracking metrics

Eye Tracking Metrics

On all attention areas; Heatmaps of AOIs: TTFF, Time Spent, Fixations, Ratio, Revisitors, Revisits & Mouse clicks.

Areas of interest

Static & Dynamic Areas Of Interest

Select a user defined area and reveal their attention results. Export individual or aggregated results to Excel format.

This is the alt text

Gaze Replay and Dynamic Visualization

Show the gaze path and fixations for an individual respondent for the entire duration of the exposure time. Gaze Plot is the final view of the respondent’s path and fixations.

Quality assurance

Data Collection Quality Assurance

Ensure high quality data via four step controlled process: Eye Finder, Gaze Calibration, Light & Emotion Base Calibration and Inter Slides.

This is the alt text

Data Export

All data is available to export with a single click with a great variety of export types to get deeper in the analysis or to apply proprietary algorithms for custom outputs.

This is the alt text

Pupil Size Metric

Pupil dilation indicate arousal. Live visualize pupil dilation in the length of the stimuli.

This is the alt text

Distance Metric

Distance between the eye of the respondent and the screen (stimuli).

This is the alt text

Live or Post Markers

Mark important happenings during data collection or in replay mode to facilitate the analysis.

…. and much much more

Versatile Application Areas

In the wild or in a lab, iMotions offers flexible solutions for every research question and offers both screen-based eye trackers and eye tracking glasses hardware along with customized software solutions for each.

Remote Eye Tracking

Screen-Based Eye Tracking

Use screen-based eye trackers for multimedia such as images, videos, games & websites across a variety of screen sizes.

Learn more

Eye Tracking Glasses

Use eye tracking glasses in real life environments such as stores, vehicles, and events where mobility is important.

Learn more
Robert Atkinson
“In our Advancing Next Generation Learning Environments (ANGLE) lab, we employ state-of-the-art eye tracking systems and a large variety of biometric sensors (EEG, GSR). One of the major obstacles is the process of synchronizing the EEG and GSR signals with the eye tracking data. Fortunately, this is now done automatically in iMotions. As a result, we save considerable time and, more importantly, secure high quality data.”
Robert Atkinson, PhD, Associate Professor at Arizona State University