“In our Advancing Next Generation Learning Environments (ANGLE) lab, we employ state-of-the-art eye tracking systems and a large variety of biometric sensors (EEG, GSR). One of the major obstacles is the process of synchronizing the EEG and GSR signals with the eye tracking data. Fortunately, this is now done automatically in iMotions. As a result, we save considerable time and, more importantly, secure high quality data.”
Robert Atkinson, PhD, Associate Professor at Arizona State University
Show the distribution of attention with a colour coded map superimposed on the stimulus with a high towards low / red towards green intensity indicator.
Eye Tracking Metrics
On all attention areas; Heatmaps of AOIs: TTFF, Time Spent, Fixations, Ratio, Revisitors, Revisits & Mouse clicks.
Static & Dynamic Areas Of Interest
Select a user defined area and reveal their attention results. Export individual or aggregated results to Excel format.
Gaze Replay and Dynamic Visualization
Show the gaze path and fixations for an individual respondent for the entire duration of the exposure time. Gaze Plot is the final view of the respondent’s path and fixations.
Data Collection Quality Assurance
Ensure high quality data via four step controlled process: Eye Finder, Gaze Calibration, Light & Emotion Base Calibration and Inter Slides.
All data is available to export with a single click with a great variety of export types to get deeper in the analysis or to apply proprietary algorithms for custom outputs.
Pupil Size Metric
Pupil dilation indicate arousal. Live visualize pupil dilation in the length of the stimuli.
Distance between the eye of the respondent and the screen (stimuli).
Live or Post Markers
Mark important happenings during data collection or in replay mode to facilitate the analysis.
Get Better Answers with Biometrics
Learn how the iMotions platform can help you gain deeper insights