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My money—My problem: How fear-of-missing-out appeals can hinder sustainable investment decisions
Cryptocurrencies (cryptos) have detrimental environmental effects due to their massive energy consumption. While several green crypto coins have been launched, the mainstream—environmentally unfriendly coins—still lead the market. In this study, we explore if influencer marketing, specifically fear-of-missing-out (FOMO) appeals, can contribute to promoting green crypto coin purchases to encourage sustainable investments. The results of five […]
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Are pie charts evil? An assessment of the value of pie and donut charts compared to bar charts
Many data visualization experts recommend the use of bar charts over pie charts because they consider comparing the area or angle of segments to be less accurate than comparing bars on a bar chart. However, many studies show that when the pie chart is used to estimate proportions (arguably its main function) it is as […]
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Being facially expressive is socially advantageous
Individuals vary in how they move their faces in everyday social interactions. In a first large-scale study, we measured variation in dynamic facial behaviour during social interaction and examined dyadic outcomes and impression formation. In Study 1, we recorded semi-structured video calls with 52 participants interacting with a confederate across various everyday contexts. Video clips […]
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In-Lab and Remote webcam-based Respiration: A promising candidate for neuromarketing?
Advancements in biosensor technologies are sought after to enable innovation in the field of neuropsychology and emotional research. Galvanic skin response, facial expressions analysis, as well as respiration have been used in the past to measure implicit emotional reactions. While some of these focus on either the valence or intensity of emotions, respiration shows promise […]
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FUSE- FrUstration and Surprise Expressions: ASubtle Emotional Multimodal Language Corpus
This study introduces a novel multimodal corpus for expressive task-based spoken language and dialogue, focused on language use under frustration and surprise, elicited from three tasks motivated by prior research and collected in an IRB-approved experiment. The resource is unique both because these are understudied affect states for emotion modeling in language, and also because […]
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The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall
Consumers’ swiping behavior largely determines their exposure to social media advertisements. According to embodied cognition and enactment theory, advertisers might leverage atypical swiping to increase attention and thus brand recall. To identify typical smartphone swiping, the authors develop a taxonomy of the motor actions consumers exhibit when browsing social media in real life. A mobile […]
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EEG, Pupil Dilations, and Other Physiological Measures of Working Memory Load in the Sternberg Task
Recent evidence shows that physiological cues, such as pupil dilation (PD), heart rate (HR), skin conductivity (SC), and electroencephalography (EEG), can indicate cognitive load (CL) in users while performing tasks. This paper aims to investigate physiological (multimodal) measurement of CL in a Sternberg memory task as the difficulty level increases in both maintenance and probe […]
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Investigating the impact of greenery elements in office environments on cognitive performance, visual attention and distraction: An eye-tracking pilot-study in virtual realityUnveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices
The human-nature connection is one of the main aspects determining supportive and comfortable office environments. In this context, the application of eye-tracking-equipped Virtual Reality (VR) devices to support an evaluation on the effect of greenery elements indoors on individuals’ efficiency and engagement is limited. A new approach to investigate visual attention, distraction, cognitive load and […]
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Inclusive Design Insights from a Preliminary Image-Based Conversational Search Systems Evaluation
The digital realm has witnessed the rise of various search modalities, among which the Image-Based Conversational Search System stands out. This research delves into the design, implementation, and evaluation of this specific system, juxtaposing it against its text-based and mixed counterparts. A diverse participant cohort ensures a broad evaluation spectrum. Advanced tools facilitate emotion analysis, […]
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Fixation-related potentials during mobile map assisted navigation in the real world: The effect of landmark visualization style
An often-proposed enhancement for mobile maps to aid assisted navigation is the presentation of landmark information, yet understanding of the manner in which they should be displayed is limited. In this study, we investigated whether the visualization of landmarks as 3D map symbols with either an abstract or realistic style influenced the subsequent processing of […]
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