iMotions Blog
Veröffentlichungen
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2026 Strategic Business Research Open Access Peer-Reviewed
MarTech and Neuromarketing into Entrepreneurship Capstones: An Empirical Study on Experiential Learning Outcomes
Amity University Jharkhand + 1 more
Abstract This study addresses the entrepreneurial intention–action gap by investigating the integration of Marketing Technology (MarTech) and neuromarketing within experiential entrepreneurship capstone courses. Using a pre experimental one group pretest posttest design (lacking a control group, thus precluding causal claims), the study involved 1726 final year undergraduate students. Neuro feedback utilization was operationalized via logged […]
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2026 Gated
The Influence of Tutor Engagement, Attention, and Positive Emotions on Student Achievement
Vanderbilt University
Reading is an essential skill learned in early elementary years. Phonological decoding, the ability to sound out written words, is central to the cognitive process of reading. Deficits inphonological decoding can lead to low comprehension. Research shows that higher levels of attention, engagement, & positive emotions from teachers lead to better student outcomes. The present […]
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2026 International Journal of Hospitality Management Gated Peer-Reviewed
Designing smart menus: A multi-method exploration of AI integration in hospitality guest experience and operations
Isenberg School of Management + 1 more
Abstract This study explores artificial intelligence (AI) applications in menu design optimization within hospitality management. Grounded in choice architecture, arousal and S-O-R theories, it examines how AI-optimized/ menus influence consumer dining behaviors and physiological responses. Based on a baseline menu, ChatGPT enhanced it into three themes: sustainable, healthy, and mixed. A controlled laboratory experiment with […]
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2026 Religions: Experimental Theological Aesthetics Open Access Peer-Reviewed
Testing Seventeen Centuries of Claims: An Ecologically Valid Multi-Method Empirical Study of Basilica-Plan Sacred Architecture
Abstract For seventeen centuries, basilica-plan churches have remained among Christianity’s most enduring architectural forms. Scholars have long argued that features such as bell towers, axial orientation toward the altar, upward light, noble materials, verticality, monumental scale, beauty, and figurative iconography communicate sacred meaning and shape religious experience, though these claims have remained largely grounded in […]
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2026 Journal of Nonverbal Behavior Open Access Peer-Reviewed
The Face of Trypophobia: An Exploratory Analysis of Facial Expressions in Response to Trypophobic Objects
Abstract Trypophobia is often described as an aversion to clusters of holes. While previous research has identified the emotions involved in trypophobia, most studies have relied on self-report ratings. Our study is the first to examine facial expressions involved in trypophobia and how they relate to self-reported emotion ratings. We contrasted disgust and fear expressions […]
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2026 Journal of Urbanism International Research on Placemaking and Urban Sustainability Open Access Peer-Reviewed
Visual engagement of streetscapes: eye-tracking and cluster analysis of design elements
Tufts University + 3 more
Streetscapes play a pivotal role in shaping pedestrian experiences and supporting livable, sustainable urban environments. This study investigates how the visual design of Green and Complete Streets (GCS) relates to pedestrian visual engagement. By categorizing streetscape elements into function-based, process-based, context-based, and design-based groups, the research examines their relationship with pedestrian gaze behavior. Two contrasting […]
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2026 Southwestern Mass Communication Journal Open Access Peer-Reviewed
But How Many Likes Did You Get? An Eye-Tracking Study of Sponsored Instagram Influencer Posts
Baylor University
Abstract Marketers across a variety of contexts have increasingly turned to social media influencers (SMIs) to take advantage of their robust social networks to promote products and services. While research has focused on the perceived social relationship between SMIs and their followers, little attention has been given to the influence of social engagement cues, such […]
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2026 Scientific Reports Open Access Peer-Reviewed
Attentional biases in depression depend on social comparison priming and information valence in an eye-tracking study
The Maria Grzegorzewska University + 2 more
Abstract The experimental study examined automatic and volitional attention processes as function of social comparison priming (directional: upward differences, downward differences, similarities; and non-directional control) and the valence of information (i.e., positive vs. negative feature) about an unfamiliar person. A total of 209 individuals, including those clinically depressed and without the diagnosis, were exposed to […]
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2026 Transportation Research Part F: Traffic Psychology and Behaviour Open Access Peer-Reviewed
Pedestrian pushbutton use, signal compliance, and visual attention at signalized intersections
California State University Sacramento + 1 more
The underlying factors governing why pedestrians interact with pedestrian signals and pushbuttons the way they do can inform design guidance and modifications which encourage pedestrians to use infrastructure more safely and efficiently. Therefore, a recruited participant experiment using eye tracking technology was performed to explore pedestrian signal compliance and pushbutton use. A total of 48 […]
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2026 International Journal of Human–Computer Interaction Open Access Peer-Reviewed
Technostress-Aware Integrated Development Environments (TIDEs): A dataset for exploring technostress during programming
Birmingham City University + 1 more
Technostress is the mental strain experienced when digital technologies feel demanding or difficult to manage. Despite growing interest in technostress research, existingdatasets provide limited biometric emotional data from code-mediated activities. Thisarticle presents TIDE, a novel multimodal biometric dataset designed to supporttechnostress research during IDE-based programming. TIDE captures facial expressionbased emotional responses, gaze coordinates, programming phases, […]
Forschungsbericht 2025
Ein detaillierter Einblick in die wissenschaftliche Landschaft, unterstützt durch die iMotions-Software, mit einem Überblick über bahnbrechende Forschungsergebnisse und die Auswirkungen unserer Tools in verschiedenen wissenschaftlichen und industriellen Bereichen.
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Die Autoren dieser Veröffentlichungen haben iMotions im Rahmen ihrer Forschung als Software-Tool eingesetzt.
„Software sollte auf derselben Grundlage zitiert werden wie jedes andere Forschungsergebnis, beispielsweise ein Artikel oder ein Buch; das heißt, Autoren sollten die entsprechenden Softwareprodukte genauso zitieren wie die entsprechenden Artikel“ (Katz et al., 2020).
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APA
iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
Hinweis: Passen Sie die Version und das Jahr gegebenenfalls an.