iMotions Blog
Veröffentlichungen
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2026 International Journal of Hospitality Management Gated Peer-Reviewed
Designing smart menus: A multi-method exploration of AI integration in hospitality guest experience and operations
Isenberg School of Management
Abstract This study explores artificial intelligence (AI) applications in menu design optimization within hospitality management. Grounded in choice architecture, arousal and S-O-R theories, it examines how AI-optimized/ menus influence consumer dining behaviors and physiological responses. Based on a baseline menu, ChatGPT enhanced it into three themes: sustainable, healthy, and mixed. A controlled laboratory experiment with […]
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2026 Innovative Policy Making for the Shift to Circular Economy Gated Peer-Reviewed
The Role of Neuroscience in Building Sustainable Brands Within the Circular Economy Framework
Istinye University
This study examines the strategic role of neuroscience in developing strong and sustainable brands through implementing cognitive, emotional and sensory insights into marketing strategies. Based on this, this study focuses as well as investigates how neuromarketing methods such as EEG, fMRI, GSR, eye tracking and facial coding enable the scientific measurement of unconscious consumer responses […]
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2026 PLOS One Open Access Peer-Reviewed
Divergence between facial expressions and self-reported emotions: Sex differences in responses to video-based emotional stimuli
Korea Institute of Oriental Medicine + 1 more
Emotional responses involve multiple components, including subjective experience and behavioral expression, which do not always align. Moreover, sex differences in emotional processing appear to vary across emotion types and response modalities. This study investigated sex differences and concordance between self-reported emotional experience and facial expressions elicited by naturalistic emotional video stimuli in a Korean adult […]
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2026 ACM-W 8th Summit on GEC Open Access
Behavioral Accounting: Preliminary Findings from Eye-Tracking Facial Expression Analysis and Biosensors
University of Patras
Behavioral accounting examines how individuals interpret accounting information and how cognitive and emotional factors affect decision-making. An experiment with 43 participants, including accounting experts and students, was conducted to examine differences in the evaluation of financial data. Eyetracking, facial expression analysis, and biosensors were used to record visual attention and emotional responses during accounting tasks. […]
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2026 Communication Today Open Access Peer-Reviewed
Watching TikTok: An Eye-Tracking Study of Visual Attention Paid to Short-Form Videos
University of Ss. Cyril and Methodius
The study focuses on how young viewers visually process short-form videos on TikTok and how the distribution of attention between the main image and the platform interface changes in the process. In an exploratory laboratory experiment, 16 participants watched ten videos of four different types of content (lifestyle, educational content, fastpaced potentially risky videos, multi-screen […]
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2026 MDPI Brain Sciences Open Access Peer-Reviewed
Cognitive Behavioral Therapy Reduces Symptom Severity and Normalizes Neurophysiological and Attentional Reactivity in Anorexia Nervosa: A Randomized Controlled Trial
Beykoz University + 2 more
Background: Anorexia nervosa (AN) is a severe psychiatric disorder marked by restrictive eating, distorted body image, and high relapse rates. While cognitive-behavioral therapy (CBT) is a widely used treatment, its mechanisms of action in AN remain incompletely understood, particularly beyond self-reported symptom change. This study investigated the effects of a 12-week CBT intervention on both […]
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2026 Psychophysiology Open Access Peer-Reviewed
The Body Knows What the Mind Does Not: Uncertainty Affects Physiological Markers of Deception
University of Turin + 2 more
Abstract: Humans, as social beings, may choose to be either truthful or deceptive to achieve personal benefits. Although deception and truth-telling are distinct, both rely on an individual’s certainty about the world, shaping responses associated with honesty or lying. However, our surrounding environment is often characterized by a lack of certainty, and little is known […]
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2026 ZDM – Mathematics Education Open Access Peer-Reviewed
Confronted with mathematics: the impact of pre-service elementary school teachers’ self-concept on emotional and physiological responses to mathematics exposure
Ludwig-Maximilians-Universität München + 2 more
Abstract: This study employed a situated approach to evaluate how female pre-service elementary school teachers’ mathematics self-concept impacts their emotional and physiological responses when confronted with mathematics tasks. We assessed participants’ (N=70, Mage = 20.6 years) self-concept before inviting them into the laboratory, where they solved arithmetic pattern tasks. We recorded their psychophysiological arousal via skin […]
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2026 The Society for Education, Music and Psychology Research Open Access Peer-Reviewed
An Interdisciplinary and Integrated Methodological Framework to Analyze Aesthetic Experience in Music Performances
AbstractObjective: Investigations of aesthetic experience have continually searched for field-research methodologies that measure physiological and self-report responses reliably and with little invasiveness. On this background, the interdisciplinary research project “ECR–Experimental Concert Research” set out to study aesthetic experience in live public concerts.Methods: A team of scientists from musicology, psychology, cultural studies, and software engineering were […]
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2026 European Journal of Information Systems Open Access Peer-Reviewed
How do attention and emotion drive donations in charitable crowdfunding? An empirical study of users’ cognitive and physiological responses to image content
Copenhagen Business School
Abstract: This study investigates the attentional and emotional impact of different image types in medical crowdfunding campaigns, and how these images impact donations. Building on signaling theory and evolutionary explanations for the drivers of altruism, we hypothesized that donors will be more likely to support campaigns with images that depict illness than campaigns with images […]
Forschungsbericht 2025
Ein detaillierter Einblick in die wissenschaftliche Landschaft, unterstützt durch die iMotions-Software, mit einem Überblick über bahnbrechende Forschungsergebnisse und die Auswirkungen unserer Tools in verschiedenen wissenschaftlichen und industriellen Bereichen.
iMotions – Wissenschaftliche Ressourcen
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Über 710 veröffentlichte Forschungsarbeiten unter Verwendung von iMotions
iMotions wird für einige der interessantesten Forschungsstudien zum menschlichen Verhalten eingesetzt, die von Spitzenforschern auf der ganzen Welt durchgeführt werden. Kontaktieren Sie uns, damit Ihre Veröffentlichung hier vorgestellt wird.
Die Autoren dieser Veröffentlichungen haben iMotions im Rahmen ihrer Forschung als Software-Tool eingesetzt.
„Software sollte auf derselben Grundlage zitiert werden wie jedes andere Forschungsergebnis, beispielsweise ein Artikel oder ein Buch; das heißt, Autoren sollten die entsprechenden Softwareprodukte genauso zitieren wie die entsprechenden Artikel“ (Katz et al., 2020).
Wir möchten Sie daher bitten, die Verwendung von iMotions an geeigneter Stelle anzugeben.
Wie zitiert man iMotions?
APA
iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
Hinweis: Passen Sie die Version und das Jahr gegebenenfalls an.
- Tipps und Tricks zur Verwendung von iMotions Lab: Band 1
- Betrugsbekämpfung bei Online-Umfragen: Was tun, wenn Ihre Befragten nicht echt sind?
- Digital Twins mit menschlicher Beteiligung: Wie Echtzeit-Biosensordaten die Simulatorforschung revolutionieren
- Digitale Zwillinge im Marketing und in der Marktforschung