iMotions Blog
Veröffentlichungen
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2026 International Journal of Hospitality Management Gated Peer-Reviewed
Designing smart menus: A multi-method exploration of AI integration in hospitality guest experience and operations
Isenberg School of Management + 1 more
Abstract This study explores artificial intelligence (AI) applications in menu design optimization within hospitality management. Grounded in choice architecture, arousal and S-O-R theories, it examines how AI-optimized/ menus influence consumer dining behaviors and physiological responses. Based on a baseline menu, ChatGPT enhanced it into three themes: sustainable, healthy, and mixed. A controlled laboratory experiment with […]
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2026 Behavioral Sciences Open Access Peer-Reviewed
Changes in Emotional and Vocal Expression in Job Interview Simulations with an AI-Enhanced Chatbot for University Students
Universidad Privada Boliviana
Abstract This study examined whether AI-powered chatbot-based training was associated with changes in university students’ Facial and Vocal Emotional Reaction Time Proportions during simulated job interviews. A one-group pretest–posttest design was conducted with 54 third- and fourth-year students enrolled in a Human Talent Management course at a private Latin American university. This study was implemented […]
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2026 Management & Marketing Open Access Peer-Reviewed
Less like an Ad, not necessarily more effective: an exploratory eye-tracking study of subjective evaluation and visual processing of digital product content
University of Prešov
This exploratory laboratory study examines whether different content types of digital product presentation are associated with differences in subjective evaluation and global visual processing. Using a repeated-measures design, 30 participants viewed 12 commercial stimuli representing four products presented as a web-based product page, a branded social media post, or an influencer-generated social media post. Subjective […]
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2026 Human Factors and Ergonomics Society Gated Peer-Reviewed
Multimodal Analysis of Patient–Nurse Interactions During Inpatient Discharge Education: A Pilot Comparison of Bedside and Virtual Nursing Modalities
Abstract Background: The ongoing nursing shortage, COVID-19 pandemic, and advances in healthcare technology have accelerated the adoption of Virtual Nursing Care Models (VNCM) in inpatient settings. Although virtual nurses improve staffing efficiency, there is limited evidence on how patients interact and communicate during virtual and bedside nurse discharge education. Objective: This study examined differences in […]
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2026 Borderline Personality Disorder and Emotion Dysregulation Open Access Peer-Reviewed
Transcutaneous auricular vagus nerve stimulation and emotional responding in borderline personality disorder: a randomized single-blind, sham-controlled study
Aalborg University Hospital + 10 more
BACKGROUND: Borderline personality disorder (BPD) is characterized by severe emotional vulnerability, including heightened sensitivity, exaggerated reactivity, and delayed recovery from emotional arousal. Altered interoceptive-affective processing may contribute to these features. Transcutaneous auricular vagus nerve stimulation (taVNS) provides a non-invasive method for modulating vagal-afferent pathways involved in interoception and emotion regulation. This study examined whether active […]
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2026 Scientific Data Open Access Peer-Reviewed
A Multimodal Dataset of Psychological, Physiological, and Behavioral Responses in Diverse Driving Scenarios
Hong Kong Polytechnic University
Driver emotion significantly impacts traffic safety, driving behavior, and driving experience, often being directly influenced by different driving scenarios. To explore this relationship, we present EmoRoad, a multimodal dataset capturing emotional, physiological, and behavioral responses under diverse driving scenarios. These scenarios are defined by three dimensions, each with two conditions: road scenario (urban/suburban), traffic density […]
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2026 Innovative Policy Making for the Shift to Circular Economy Gated Peer-Reviewed
The Role of Neuroscience in Building Sustainable Brands Within the Circular Economy Framework
Istinye University
This study examines the strategic role of neuroscience in developing strong and sustainable brands through implementing cognitive, emotional and sensory insights into marketing strategies. Based on this, this study focuses as well as investigates how neuromarketing methods such as EEG, fMRI, GSR, eye tracking and facial coding enable the scientific measurement of unconscious consumer responses […]
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2026 arXiv (Cornell University) Open Access Peer-Reviewed
Interpretable Multimodal Classification with Linear Discriminant Tree Ensembles
Multimodal affect and behaviour classifiers that fuse heterogeneous text, audio, and visual streams must simultaneously achieve competitive accuracy and produce human-understandable explanations of the cues driving their decisions — a dual objective that current high-capacity models, notably Transformers, only partially address. While Transformers attain strong predictive performance, their distributed representations and deep nonlinearity make it […]
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2026 PLOS One Open Access Peer-Reviewed
Divergence between facial expressions and self-reported emotions: Sex differences in responses to video-based emotional stimuli
Korea Institute of Oriental Medicine + 1 more
Emotional responses involve multiple components, including subjective experience and behavioral expression, which do not always align. Moreover, sex differences in emotional processing appear to vary across emotion types and response modalities. This study investigated sex differences and concordance between self-reported emotional experience and facial expressions elicited by naturalistic emotional video stimuli in a Korean adult […]
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2026 Osuva (University of Vaasa) Open Access
Yliopisto-opiskelijoiden lukukäyttäytyminen tekstistä opiskellessa : Kysmysformaatin ja signaalien vaikutus lukustrategiaan
Vaasan yliopisto
Tämä tutkielma selvittää, millaisiin tekstin elementteihin lukija kiinnittää huomiota lukiessaan, kun lukemisen päämääränä on tekstin muistaminen ja sen pohjalta kysymyksiin vastaaminen, ja onko odotetulla kysymysformaatilla vaikutusta lukustrategiaan. Lukemiseen vaikuttavat useat osatekijät, kuten lukijoiden taito ohjata omaa ymmärrystään, omatut pohjatiedot ja lukijan päämäärät. Taitavat lukijat keskittyvät tärkeään asiaan, ja jättävät epäolennaisen vähemmälle huomiolle. Kirjoittaja voi kuitenkin […]
Forschungsbericht 2025
Ein detaillierter Einblick in die wissenschaftliche Landschaft, unterstützt durch die iMotions-Software, mit einem Überblick über bahnbrechende Forschungsergebnisse und die Auswirkungen unserer Tools in verschiedenen wissenschaftlichen und industriellen Bereichen.
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iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
Hinweis: Passen Sie die Version und das Jahr gegebenenfalls an.
- Tipps und Tricks zur Verwendung von iMotions Lab: Band 1
- Betrugsbekämpfung bei Online-Umfragen: Was tun, wenn Ihre Befragten nicht echt sind?
- Digital Twins mit menschlicher Beteiligung: Wie Echtzeit-Biosensordaten die Simulatorforschung revolutionieren
- Digitale Zwillinge im Marketing und in der Marktforschung