iMotions Blog
Veröffentlichungen
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2026 Strategic Business Research Open Access Peer-Reviewed
MarTech and Neuromarketing into Entrepreneurship Capstones: An Empirical Study on Experiential Learning Outcomes
Amity University Jharkhand + 1 more
Abstract This study addresses the entrepreneurial intention–action gap by investigating the integration of Marketing Technology (MarTech) and neuromarketing within experiential entrepreneurship capstone courses. Using a pre experimental one group pretest posttest design (lacking a control group, thus precluding causal claims), the study involved 1726 final year undergraduate students. Neuro feedback utilization was operationalized via logged […]
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2026 IEEE Gated Peer-Reviewed
Cognitive Flexibility and Grid Operator Performance Under Cyber-Physical Threats
ABSTRACT Sophisticated cyber-physical threats are often complex and unpredictable, making them difficult for grid operators to accurately detect and quickly mitigate. Responding to these threats demands cognitive flexibility, where operators can adapt behavior and decision-making in response to changing circumstances beyond routine operating conditions. This paper investigates cognitive flexibility and operator performance through a two-stage […]
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2026 Gated
The Influence of Tutor Engagement, Attention, and Positive Emotions on Student Achievement
Vanderbilt University
Reading is an essential skill learned in early elementary years. Phonological decoding, the ability to sound out written words, is central to the cognitive process of reading. Deficits inphonological decoding can lead to low comprehension. Research shows that higher levels of attention, engagement, & positive emotions from teachers lead to better student outcomes. The present […]
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2026 International Journal of Hospitality Management Gated Peer-Reviewed
Designing smart menus: A multi-method exploration of AI integration in hospitality guest experience and operations
Isenberg School of Management + 1 more
Abstract This study explores artificial intelligence (AI) applications in menu design optimization within hospitality management. Grounded in choice architecture, arousal and S-O-R theories, it examines how AI-optimized/ menus influence consumer dining behaviors and physiological responses. Based on a baseline menu, ChatGPT enhanced it into three themes: sustainable, healthy, and mixed. A controlled laboratory experiment with […]
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2026 Gated
EYE-TRACKING ANALYSIS OF VISUAL DESIGN PREFERENCESIN BOARD GAME SELECTION:INTEGRATING COGNITIVE ATTENTION AND MEMORY RETENTION FOR EFFECTIVE LUDIC INTERFACE DESIGN
AbstractThis empirical study examines the relationship between visual design preferences and cognitive retention in board game evaluations using eye‑tracking technology combined with structured recall interviews. Sixty participants (N = 60) viewed four distinct illustration styles (cartoonish, modern, doodle drawing, and animated/3D) while gaze data were recorded using the Tobii VT3 Mini and iMotions software, followed by a […]
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2026 Gated Peer-Reviewed
A Comprehensive Review on the Scope of Eye Tracking on Early Autism Detection
Abstract: The process of identifying Autism Spectrum Disorder (ASD) at an early stage is challenging mainly because the condition exhibits diverse symptoms that current diagnostic techniques focus on subjective behavioral assessments, lacks objectivity. Recently, eye-tracking technology has emerged as an effective method to measure initial visual attention patterns and social interaction patterns that are associated […]
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2026 Plos One Open Access Peer-Reviewed
Characterizing multidimensional facial synchrony for relationship quality detection
Leuphana Universitat Luneburg, GERMANY
Abstract Relationship quality is typically assessed using self-report questionnaires, which are time-consuming and may not fully capture interpersonal processes during interaction. Automated facial expression analysis provides an opportunity to study nonverbal behavior during naturalistic interactions in a more objective and continuous manner. We characterize dyadic facial synchrony from video-based facial action unit time series and […]
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2026 Religions: Experimental Theological Aesthetics Open Access Peer-Reviewed
Testing Seventeen Centuries of Claims: An Ecologically Valid Multi-Method Empirical Study of Basilica-Plan Sacred Architecture
Abstract For seventeen centuries, basilica-plan churches have remained among Christianity’s most enduring architectural forms. Scholars have long argued that features such as bell towers, axial orientation toward the altar, upward light, noble materials, verticality, monumental scale, beauty, and figurative iconography communicate sacred meaning and shape religious experience, though these claims have remained largely grounded in […]
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2026 Journal of Nonverbal Behavior Open Access Peer-Reviewed
The Face of Trypophobia: An Exploratory Analysis of Facial Expressions in Response to Trypophobic Objects
Abstract Trypophobia is often described as an aversion to clusters of holes. While previous research has identified the emotions involved in trypophobia, most studies have relied on self-report ratings. Our study is the first to examine facial expressions involved in trypophobia and how they relate to self-reported emotion ratings. We contrasted disgust and fear expressions […]
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2026 Journal of Urbanism International Research on Placemaking and Urban Sustainability Open Access Peer-Reviewed
Visual engagement of streetscapes: eye-tracking and cluster analysis of design elements
Tufts University + 3 more
Streetscapes play a pivotal role in shaping pedestrian experiences and supporting livable, sustainable urban environments. This study investigates how the visual design of Green and Complete Streets (GCS) relates to pedestrian visual engagement. By categorizing streetscape elements into function-based, process-based, context-based, and design-based groups, the research examines their relationship with pedestrian gaze behavior. Two contrasting […]
Forschungsbericht 2025
Ein detaillierter Einblick in die wissenschaftliche Landschaft, unterstützt durch die iMotions-Software, mit einem Überblick über bahnbrechende Forschungsergebnisse und die Auswirkungen unserer Tools in verschiedenen wissenschaftlichen und industriellen Bereichen.
iMotions – Wissenschaftliche Ressourcen
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Über 710 veröffentlichte Forschungsarbeiten unter Verwendung von iMotions
iMotions wird für einige der interessantesten Forschungsstudien zum menschlichen Verhalten eingesetzt, die von Spitzenforschern auf der ganzen Welt durchgeführt werden. Kontaktieren Sie uns, damit Ihre Veröffentlichung hier vorgestellt wird.
Die Autoren dieser Veröffentlichungen haben iMotions im Rahmen ihrer Forschung als Software-Tool eingesetzt.
„Software sollte auf derselben Grundlage zitiert werden wie jedes andere Forschungsergebnis, beispielsweise ein Artikel oder ein Buch; das heißt, Autoren sollten die entsprechenden Softwareprodukte genauso zitieren wie die entsprechenden Artikel“ (Katz et al., 2020).
Wir möchten Sie daher bitten, die Verwendung von iMotions an geeigneter Stelle anzugeben.
Wie zitiert man iMotions?
APA
iMotions (10), iMotions A/S, Kopenhagen, Dänemark, (2024).
Hinweis: Passen Sie die Version und das Jahr gegebenenfalls an.