Publications made possible with iMotions

Abstract: In conditionally automated driving, drivers decoupled from operational control of the vehicle have difficulty taking over control when requested. To address this challenge, we conducted a human-in-the-loop experiment wherein the drivers needed to take over control from an automated vehicle. We collected drivers’ physiological data and data from the driving environment, and based on […]

Abstract: Recent research indicates that affective responses during exercise are an important determinant of future exercise and physical activity. Thus far these responses have been measured with standardized self-report scales, but this study used biometric software for automated facial action analysis to analyze the changes that occur during physical exercise. A sample of 132 young, […]

Abstract: Purpose This paper aims to test the similarity of the results of on-screen eye tracking compared to mobile eye tracking in the context of first fixation location on stimuli. Design/methodology/approach Three studies were conducted altogether with 117 participants, where the authors compared both methods: stationary eye tracking (Tobii Pro X2-60) and mobile eye tracking […]

Abstract: Product-related sensory and non-sensory cues have been studied in the past to understand purchase behavior among consumers. However, there has been little research related to integrating emotional responses with such cues to achieve better prediction of consumer purchase behavior. This study aimed to determine the impacts of sensory attribute intensities (SAI), non-sensory factors (NSF), […]

Abstract: In this work, we have presented the validation of a stress detection model using cortisol as the stress biomarker. The proposed model uses two physiological signals: Galvanic Skin Response (GSR) and Photoplethysmograph (PPG) to classify stress into two levels. GSR and PPG signals were collected from a total of 13 participants along with saliva […]

Abstract: This work investigates the relation between subjective Video Quality Assessment (VQA) metrics and psychophysiological measures of human interaction assessment such as gaze tracking, electroencephalography and facial expression recognition. Subjective quality assessment is based on deliberate judgement attributions of perceived quality and processes that human perceivers are not consciously aware of. Traditional VQA methods ask […]

Abstract: The purpose of this study is to examine the interaction effect between online Cause-Related Marketing (CRM) advertisements and brand reputation on consumers’ brand evaluation in the hotel industry. Two experimental studies were conducted: (1) a survey-based experiment that demonstrates the moderating role of brand reputation, and (2) a laboratory experiment using psychophysiological measurements of […]

Abstract: The aim of the present paper is to study the Galvanic Skin Response (GSR) level on subjects affected by stress. The device that we have used, connects to the people by finger electrodes to record GSR. The purpose was to find statistical differences between the activities (mental task, walking, sitting and to fill out […]

Abstract: The purpose of this paper is to generate a framework for investigating direct face-to-face interactions during corporate results presentations from senior executives. This is important because face-to-face communications represent opportunities for impression management owing to cognitive biases and constraints arising from the interplay of non-verbal and verbal cues. Our Behavioural Impression Management Framework combines […]

Abstract: Conflicting online reviews challenge the consumer’s decision-making processes. Furthermore, increase in visual content, both positive and negative, adds complexity. This study analyses conflicting online reviews based on text and photos using automatic processing patterns and conscious perceptions. The study is built on the stimulus-organism-response model revisited by Jacoby (2002), and captures nonlinear eye-tracking data […]

Abstract: Block-wise missingness in multimodal data poses a challenging barrier for the analysis over it, which is quite common in practical scenarios such as the multimedia intelligent tutoring systems (ITSs). In this work, we collected data from 194 undergraduates via a biology ITS which involves three modalities: student-system logfiles, facial expressions, and eye tracking. However, […]

Abstract: The purpose of this study was to illustrate that people’s affective valuation of exercise can be identified in their faces. The study was conducted with a software for automatic facial expression analysis and it involved testing the hypothesis that positive or negative affective valuation occurs spontaneously when people are reminded of exercise. We created […]