Publications made possible with iMotions

This study aims to examine the interaction effect between advertising message framing (promotion-framed vs. prevention-framed) strategy and brand reputation (high vs. low) on consumers’ brand evaluation (brand attitude, word-of-mouth, purchase intention) in the context of CRM in the hotel industry. Employing a multiple quantitative methods approach with two experimental studies, data were collected through a […]

Floral designers have long been taught that the most important attributes of a floral design are the elements of line, color, texture, pattern, form, space, and size. Yet, little formal research has been conducted to determine which of these design elements are truly important to consumers and drive their purchasing behavior. This project, co-funded by […]

Transactions of the Korean Nuclear Society Virtual Spring Meeting July 9-10, 2020 Scientists now widely accept that it is important for nuclear accident analysis to consider human error in addition to the failure of safety device. Investigating human factors in nuclear accidents is a continuing concern within the field of nuclear safety and human engineering. […]

Abstract Objectives/Hypothesis Use validated eye‐tracking technology to objectively measure 1) the attentional distraction of facial contour defects after superficial and total parotidectomy and 2) changes in attentional distraction with abdominal dermal fat graft reconstruction. A Tobii Pro X3 eye-tracking camera system (120 Hz) and iMotions Biometric Research Platform software version 7.1.14670.18 were used to objectively […]

It has long been reported that children with autism spectrum disorder (ASD) exhibit attention difficulties while learning. They tend to focus on irrelevant information and can easily be distracted. As a result, they are often confined to a one-to-one teaching environment, with fewer distractions and social interactions than would be present in a mainstream educational […]

This work analyses the decision‐making process underlying choice behaviour. First, neural and gaze activity were recorded experimentally from different subjects performing a choice task in a Web Interface. Second, choice models and ensembles were fitted using rational, emotional, and attentional features. The model’s predictions were evaluated in terms of their accuracy and rankings were made […]

Episodic future thinking, defined as the ability to project oneself into the future, has proven useful to pre-experience the future consequences of present actions. We investigate how episodic future thinking influences the food choices of normal weight, overweight, and obese individuals. In doing so, we conduct a controlled laboratory experiment in which participants are presented […]

Dishonesty erodes society. Although much is known about dishonesty, the process leading up to the decision of whether to be honest or dishonest is often assumed to be homogenous and is not well understood. In this paper, we take a more nuanced approach and explore more closely the process of deciding whether to cheat or […]

Drivers frequently experience frustration when facing traffic jams, red lights or badly designed in-vehicle interfaces. Frustration can lead to aggressive behaviors and negative influences on user experience. Affect-aware vehicles that recognize the driver’s degree of frustration and, based on this, offer assistance to reduce the frustration or mitigate its negative effects promise remedy. As a […]

This research paper focuses on the effectiveness of the Line Numbered Concordant Basic Text (LNCBT) of Narcotics Anonymous as an interactive neurocommunicative and gamificated technique to generate empathic emotions through its process and application. The LNCBT is studied as an effective educational, neurocommunicational and behavioral change technique for recovery from addictions. Firstly, it was analyzed […]

Commercial facial affect detection software is typically trained on large databases and achieves high accuracy in detecting basic emotions, but their use in educational settings is unclear. The goal of this research is to determine how basic emotions relate to the achievement emotion states that are more relevant in academic settings. Such relations, if accurate […]

Current literature has established that learner’s emotions are an integral part of the learning experience (Pekrun & Perry, 2014) and have significant effects on learning processes that optimize performance (Cunningham, Dunfield, & Stillman, 2013), and attentional responses (Kärner & Kögler, 2016). This present study examines the psychoemotional and psychophysiological effects that variations in the tempo […]