Publications

Abstract This study explores artificial intelligence (AI) applications in menu design optimization within hospitality management. Grounded in choice architecture, arousal and S-O-R theories, it examines how AI-optimized/ menus influence consumer dining behaviors and physiological responses. Based on a baseline menu, ChatGPT enhanced it into three themes: sustainable, healthy, and mixed. A controlled laboratory experiment with […]

This exploratory laboratory study examines whether different content types of digital product presentation are associated with differences in subjective evaluation and global visual processing. Using a repeated-measures design, 30 participants viewed 12 commercial stimuli representing four products presented as a web-based product page, a branded social media post, or an influencer-generated social media post. Subjective […]

BACKGROUND: Borderline personality disorder (BPD) is characterized by severe emotional vulnerability, including heightened sensitivity, exaggerated reactivity, and delayed recovery from emotional arousal. Altered interoceptive-affective processing may contribute to these features. Transcutaneous auricular vagus nerve stimulation (taVNS) provides a non-invasive method for modulating vagal-afferent pathways involved in interoception and emotion regulation. This study examined whether active […]

Driver emotion significantly impacts traffic safety, driving behavior, and driving experience, often being directly influenced by different driving scenarios. To explore this relationship, we present EmoRoad, a multimodal dataset capturing emotional, physiological, and behavioral responses under diverse driving scenarios. These scenarios are defined by three dimensions, each with two conditions: road scenario (urban/suburban), traffic density […]

This study examines the strategic role of neuroscience in developing strong and sustainable brands through implementing cognitive, emotional and sensory insights into marketing strategies. Based on this, this study focuses as well as investigates how neuromarketing methods such as EEG, fMRI, GSR, eye tracking and facial coding enable the scientific measurement of unconscious consumer responses […]

Multimodal affect and behaviour classifiers that fuse heterogeneous text, audio, and visual streams must simultaneously achieve competitive accuracy and produce human-understandable explanations of the cues driving their decisions — a dual objective that current high-capacity models, notably Transformers, only partially address. While Transformers attain strong predictive performance, their distributed representations and deep nonlinearity make it […]

Emotional responses involve multiple components, including subjective experience and behavioral expression, which do not always align. Moreover, sex differences in emotional processing appear to vary across emotion types and response modalities. This study investigated sex differences and concordance between self-reported emotional experience and facial expressions elicited by naturalistic emotional video stimuli in a Korean adult […]

Tämä tutkielma selvittää, millaisiin tekstin elementteihin lukija kiinnittää huomiota lukiessaan, kun lukemisen päämääränä on tekstin muistaminen ja sen pohjalta kysymyksiin vastaaminen, ja onko odotetulla kysymysformaatilla vaikutusta lukustrategiaan. Lukemiseen vaikuttavat useat osatekijät, kuten lukijoiden taito ohjata omaa ymmärrystään, omatut pohjatiedot ja lukijan päämäärät. Taitavat lukijat keskittyvät tärkeään asiaan, ja jättävät epäolennaisen vähemmälle huomiolle. Kirjoittaja voi kuitenkin […]

Instagram's popular recipe videos showcase prominent cues, like taste and convenience, persuading viewers – particularly emerging adults (18-25) – to make the recipes. While hedonic taste cues trigger automatic appetitive responses, the processing of utilitarian convenience cues remains unclear. A within-subjects repeated-measures experiment with Instagram dessert recipe videos emphasizing taste , convenience , or both […]

Behavioral accounting examines how individuals interpret accounting information and how cognitive and emotional factors affect decision-making. An experiment with 43 participants, including accounting experts and students, was conducted to examine differences in the evaluation of financial data. Eyetracking, facial expression analysis, and biosensors were used to record visual attention and emotional responses during accounting tasks. […]