Publications made possible with iMotions

Population growth increase of vehicle ownership, and development patterns have resulted in greater levels of congestion, pollution, and crash frequency. A proposed solution to lessen current transportation system demands is to increase the share of bicycle trips. Furthermore, as cycling is perceived by some as both a dangerous and stressful mode of transportation, understanding the […]

Background Atypical neurocognitive responses to emotional stimuli are core features of unipolar depression (UD) and bipolar disorder (BD). For mothers with these mood disorders, this may influence interactions with their infants and consequently infant development. The study aimed to investigate psychophysiological and cognitive responses to infant emotional stimuli, and their relation to mother–infant interaction and […]

Food choice is a multifaceted construct that is not solely guided by our internal incentives. In fact, sensory scientist, consumer psychologists, and marketers have demonstrated that external ambient cues, including background music, can influence myriads of subconscious consumer behaviors, effectively leading to increased sales of food and beverages. However, the vast majority of literature in […]

Virtual Reality (VR) for skill training is seeing increasing interest from academia and industry thanks to the highly immersive and realistic training opportunities they offer. Of the many factors affecting the effectiveness of training in VR, the arousal levels of the users merit a closer examination. Though subjective methods of measuring arousal exist in VR […]

This research used a novel method in which biometric data and data envelopment analysis (DEA) (a statistical tool generally used for multi-criteria decision making) were used to assess advertising effectiveness. Facial detection and eye-tracking analyses were used to measure participants’ reactions to 14 real estate advertisements. Each of the 14 advertisements had been suggested to […]

The following paper presents the use of simulators in maritime training development, with an emphasis on ship bridge operations during the training and assessment phase using Mobile Eye Tracking System (METS) and Facial EMG (fEMG). In the maritime field research on human factors, the goal is to implement metrics of eye motions and facial muscle […]

Pervasive exposure to a vast and varied food repertoire has contributed to the obesity epidemic. Within this issue, there is a need for a better understanding of the psychophysiological responses to food cues that precede food choice and food intake to establish how these responses contribute to the link between food availability and increasing obesity […]

We build upon theory from evolutionary psychology and emotional expression, including basic emotion theory and the dual threshold model of anger in organizations, to extend knowledge about the influence of facial expressions of emotion in entrepreneurial fundraising. First, we conduct a qualitative analysis to understand the objects of entrepreneurs’ facial expressions of four basic emotions […]

Abstract: Pupillary alterations in virtual humans induce neurophysiological responses within an observer. Technological advances have enabled rapid developments in artificial intelligence (AI), from verbal systems, to visual AI interfaces with the ability to express, and respond to emotional states of a user. Visual AI interfaces are able to change their physical parameters, such as pupil […]

Abstract: Emotional responses elicited by foods are of great interest for new product developers and marketing professionals, as consumer acceptance proved to be linked to the emotions generated by the product in the consumers. An emotional measurement is generally considered an appropriate tool to differentiate between the products of similar nutritional value, flavour, liking and […]

Through music, film composers attempt to affect the audience’s emotions and visual attention; however, little empirical evidence exists characterizing the mechanisms whereby music affects viewers. We conducted a mixed-design experiment with 60 participants to explore the effect of music on viewers’ visual attention and affective responses to a film. Music led to quicker first fixations […]

Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise. This study aims at providing new insights analyzing consumers’ perception of retail store brand (focused on Skin Care Products) comparing with two other skin care products, a premium, and a popular […]