Publications

Abstract This study explores artificial intelligence (AI) applications in menu design optimization within hospitality management. Grounded in choice architecture, arousal and S-O-R theories, it examines how AI-optimized/ menus influence consumer dining behaviors and physiological responses. Based on a baseline menu, ChatGPT enhanced it into three themes: sustainable, healthy, and mixed. A controlled laboratory experiment with […]

This study examines the strategic role of neuroscience in developing strong and sustainable brands through implementing cognitive, emotional and sensory insights into marketing strategies. Based on this, this study focuses as well as investigates how neuromarketing methods such as EEG, fMRI, GSR, eye tracking and facial coding enable the scientific measurement of unconscious consumer responses […]

Emotional responses involve multiple components, including subjective experience and behavioral expression, which do not always align. Moreover, sex differences in emotional processing appear to vary across emotion types and response modalities. This study investigated sex differences and concordance between self-reported emotional experience and facial expressions elicited by naturalistic emotional video stimuli in a Korean adult […]

Behavioral accounting examines how individuals interpret accounting information and how cognitive and emotional factors affect decision-making. An experiment with 43 participants, including accounting experts and students, was conducted to examine differences in the evaluation of financial data. Eyetracking, facial expression analysis, and biosensors were used to record visual attention and emotional responses during accounting tasks. […]

The study focuses on how young viewers visually process short-form videos on TikTok and how the distribution of attention between the main image and the platform interface changes in the process. In an exploratory laboratory experiment, 16 participants watched ten videos of four different types of content (lifestyle, educational content, fastpaced potentially risky videos, multi-screen […]

Background: Anorexia nervosa (AN) is a severe psychiatric disorder marked by restrictive eating, distorted body image, and high relapse rates. While cognitive-behavioral therapy (CBT) is a widely used treatment, its mechanisms of action in AN remain incompletely understood, particularly beyond self-reported symptom change. This study investigated the effects of a 12-week CBT intervention on both […]

Abstract: Humans, as social beings, may choose to be either truthful or deceptive to achieve personal benefits. Although deception and truth-telling are distinct, both rely on an individual’s certainty about the world, shaping responses associated with honesty or lying. However, our surrounding environment is often characterized by a lack of certainty, and little is known […]

Abstract: This study employed a situated approach to evaluate how female pre-service elementary school teachers’ mathematics self-concept impacts their emotional and physiological responses when confronted with mathematics tasks. We assessed participants’ (N=70, Mage = 20.6 years) self-concept before inviting them into the laboratory, where they solved arithmetic pattern tasks. We recorded their psychophysiological arousal via skin […]

AbstractObjective: Investigations of aesthetic experience have continually searched for field-research methodologies that measure physiological and self-report responses reliably and with little invasiveness. On this background, the interdisciplinary research project “ECR–Experimental Concert Research” set out to study aesthetic experience in live public concerts.Methods: A team of scientists from musicology, psychology, cultural studies, and software engineering were […]

Abstract: This study investigates the attentional and emotional impact of different image types in medical crowdfunding campaigns, and how these images impact donations. Building on signaling theory and evolutionary explanations for the drivers of altruism, we hypothesized that donors will be more likely to support campaigns with images that depict illness than campaigns with images […]