Publications made possible with iMotions

Two experiments assessed how racial ambiguity and racial salience moderates the cross-race effect (CRE). In experiment 1, White and Black participants studied and identified the race of Asian, Black, Latino, and White faces that varied in ethnic typicality (high or low ET). For White participants, the CRE was larger when comparing high-ET White faces to […]

The aim of this work is to evaluate selected systems in order to assess the emotional state of drivers based on facial analysis and vital signs acquired from camera, galvanic skin response (GSR) and photo plethysmography (PPG). Facial analysis and biomedical variables like galvanic skin response, which is related to sympatho-vagal nervous system balance, provides […]

Instructional technology provides the capacity to address the needs of students with diverse cognitive skills and socialization needs. Learning experience is viewed as an important factor in learner engagement/motivation, and a contributor to learning in online instruction (Sims, 2003; Swartzwelder & Murphy, 2019; Chan, Wan & Ko, 2019).  Moore’s three types of learning interaction (Moore, […]

In this research, neuroscience techniques are applied to the field of marketing in the analysis of advertisements that include the COVID-19 pandemic in their stories. A study of emotion and memory in these audiovisual productions is carried out as two fundamental factors for the knowledge of consumer habits and decision making. By means of facial […]

It is unclear whether atypical patterns of facial expression production metrics in autism reflect the dynamic and nuanced nature of facial expressions or a true diagnostic difference. Further, the heterogeneity observed across autism symptomatology suggests a need for more adaptive and personalized social skills programs. For example, it would be useful to have a better […]

Accurate interpretation of a 12-lead electrocardiogram (ECG) demands high levels of skill and expertise. Early training in medical school plays an important role in building the ECG interpretation skill. Thus, understanding how medical students perform the task of interpretation is important for improving this skill. We aimed to use eye tracking as a tool to research […]

Road traffic accidents (RTAs) are an ever-existing threat to all road users. Automated vehicles (AVs; SAE Level 3–5) are developed in many countries. They are promoted with numerous benefits such as increased safety yielding less RTAs, less congestion, less greenhouse gas emissions, and the possibility of enabling non-driving related tasks (NDRTs). However, there has been […]

Since the launch of online video portals in 2005, museums have encouraged visitors to upload and share their visits online. Although much has been written about visitors’ experiences in museums, very little exists on the impact virtual visits have on viewers. In this qualitative pilot study, a total of 2035 emotional reactions were recorded and analyzed after visiting […]

Cause‐related marketing improves corporate image and consumer attitudes toward brands. An important research gap is how the visual attention paid to cause‐related cues in social media affect consumer attitudes and behaviors. In the present study, we analyze the moderating role of the visual attention paid to Instagram‐based, cause‐related posts on the impact of consumer perceptions […]

Live sport broadcasts can evoke emotions in consumers and allow companies to reach their audience in environments that allow for automatic processing of brand messages. However, only few studies have applied psychophysiological methodologies to assess how the live nature of a competition and viewers’ emotions affect the processing of sponsor messages, and prior research has […]

There is a large body of evidence that exposure to simulated natural scenes has positive effects on emotions and reduces stress. Some studies have used self-reported assessments, and others have used physiological measures or combined self-reports with physiological measures; however, analysis of facial emotional expression has rarely been assessed. In the present study, participant facial […]

This paper questions the concept of universal users, taking a first step in looking at design perception differences between cultures, opening a discussion about culture in the context of HCI and more specifically interface interaction. This is done through a short study assessing participants from 3 cultures and their perception of interface by looking at […]