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Even Better than the Real Thing: How Imperfection Shapes Trust and Engagement with Digital Humans
This study challenges the assumption that more realism in digital humans always leads to greater trust and engagement. Using eye-tracking and postexposure surveys, we compared viewer responses to three video presenters: a highly realistic digital human, a real human, and an imperfect altered human, represented by a real presenter altered to have unblinking eye contact. […] -
Websites accessibility assessment of voivodeship cities in Poland
The aim of this study is to assess the accessibility of the websites of provincial capitals in Poland. The experiment consisted of an automated survey using five tools and an eye-tracking experiment with 15 participants. Analysis of the resultsshowed that sites with elements without contrast errors are easier to locate, which translates into shorter time […] -
Brain Interfacing, as a Key for Improving Human–technology Integration, Cases and Implementations
The rapid evolution of global interconnection systems has catalyzed a paradigm shift in which the convergence of human cognition and technology is no longer a distant vision, but a tangible research priority. This integration offers unprecedented opportunities to enhance human comfort, extend capabilities, and improve safety in daily life. While current electroencephalogram (EEG) hardware presents […] -
Developing an AI-driven multimodal approach to visualising resilient team performance: joint attentional engagement with gaze and speech in simulated emergency scenarios
Introduction Healthcare team performance directly impacts the quality and safety of medical care. However, measuring the performance of teams is challenging and requires methodologies to investigate different contributing elements. This study proposes an AI(artificial intelligence)-driven multimodal approach to visualising gaze (ie, joint visual attention) and speech in medical team performance and examines how these might differ […] -
Eye Tracking Characterization of Algebraic Fraction Simplifications
Several major studies require that students understand and master the concepts and procedures of mathematics. More specifically, an area of mathematics such as algebra requires students to be able to simplify, operate with, or solve fractions. Many students entering university show numerous shortcomings and errors, especially when simplifying algebraic fractions. This is why we conducted […] -
Eyes on Prevention: An Eye-Tracking Analysis of Visual Attention Patterns in Breast Cancer Screening Ads
Strong communication is central to the translation of breast cancer screening availability into uptake. This experiment tests the role of design features of screening advertisements in directing visual attention in screening-eligible women (≥40 years). To this end, a within-subjects eye-tracking experiment (N = 30) was conducted in which women viewed six static public service advertisements. […] -
AI for Learners’ Emotions — A Perspective Approach of Analysis During Online Assessments
Distance learning and assessment through online platforms have emerged as a complementary approach to traditional classroom-based activities in the contemporary educational landscape. These platforms add significant value to conventional learning and evaluation methods by offering flexibility and accessibility. The increasing demand for intelligent online platforms has led to the integration of innovative techniques such as […] -
Evaluation of Visual Behavior and Consumer Preferences of Zamorano Brand Cold Cuts in Tegucigalpa, Honduras
The decline in sales of Zamorano cold cuts in supermarkets in Tegucigalpa highlighted the need to evaluate factors that could be affecting their positioning. The purpose of this study was to identify which label attracts the most visual attention from consumers, determining areas for improvement and analyzing the factors that influence purchasing decisions. The research […] -
The ‘Live’ Gaze: A Neuromarketing and Eye-Tracking Analysis of Consumer Attention and Impulse Buying on Shopee Live and TikTok Shop in Indonesia
Livestream commerce (LSC) has redefined digital retail in Southeast Asia, with Indonesia as its most competitive market. The two dominant platforms, Shopee Live and TikTok Shop, leverage vastly different user interfaces and engagement philosophies—commerce-first versus contentfirst, respectively. However, the precise cognitive and affective mechanisms by which these platforms guide consumer attention and trigger impulse purchases […] -
ROGER:Visualizing Voice Records to Enhance Team Communication Trainings for High-Stress Situations
Effective communication is essential in high-stress environments but stress often disrupts the flow of information and leads to miscommunication. While scenario-based training exercises are widely used, post-hoc reflection and analysis of verbal interactions remain challenging due to overlapping speech, limited analysis time, and the dynamic nature of these situations. This paper introduces ROGER, a novel […]
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