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Similar Facial Expression Responses to Advertising Observed Across the Globe: Evidence for Universal Facial Expressions in Response to Advertising
Effective measurement of audiences’ emotional responses has become a key need in advertising and content research. Analysis of facial responses has become a widespread tool to do so. However, there has been doubt expressed by some authors about the degree to which facial expressions are universal signals of emotional state. Most of the literature exploring […] -
Eye-Tracking in Digital Pathology: A Vendor-Agnostic Platform for Standardized and Reproducible Eye-Tracking Studies
Eye-tracking technology has been increasingly utilized in various medical domains, yet its adoption in pathology remains limited. The lack of standardized methodologies and the complexity of analyzing whole-slide images pose significant challenges for applying eye-tracking in this domain. Existing studies often rely on proprietary and heterogeneous software solutions, reducing reproducibility and comparability of results across […] -
Emotion Detection on User Front-Facing App Interfaces for Enhanced Schedule Optimization: A Machine Learning Approach
Human-Computer Interaction (HCI) has evolved significantly to incorporate emotion recognition capabilities, creating unprecedented opportunities for adaptive and personalized user experiences. This paper explores the integration of emotion detection into calendar applications, enabling user interfaces to dynamically respond to users’ emotional states and stress levels, thereby enhancing both productivity and engagement. We present and evaluate two […] -
Urban façades and human stress: evaluating façades’ texture and layout
The variety of surfaces in urban environments is crucial for understanding human experiences in cities. Surfaces can influence navigation and emotional responses, particularly regarding specific façade characteristics. This study examined how spatial variables of façades-roughness, materiality, solidity-affect emotional stress and the human experience of places. An experiment using iMotions software and selected images of urban […] -
Dyadic Case Study of Facial Communication of Affect within Psychodynamic Interpersonal Therapy
We aim to understand how patterns between the emotional facial expressions of therapist and client influence the process of Psychodynamic Interpersonal Therapy (PIT). Method: The faces of both psychotherapist and client were simultaneously video recorded over ten sessions of PIT, conducted over telehealth. The therapist, their clinical supervisor, the presenting author identified occurrences of various […] -
An Eye Tracking Study on the Effects of Dark and Light Themes on User Performance and Workload
The visual theme of a dashboard, whether light or dark, is a prominent design choice with potential implications for user experience. This research investigates the effect of visual theme on user performance and workload during decision-making tasks on dashboards. In a within-subjects experiment, we measured the effect of dark and light themes and task complexity […] -
Measuring reactions to congestion in the digital era
Cities are experiencing accelerated growth in visitor numbers to the point of overcrowding, raising concerns about negative effects on both destinations and residents. Academic discourse on overtourism primarily addresses environmental damage, infrastructure overload, and resident dissatisfaction, often overlooking how tourists experience overcrowding. When examined, tourist experiences have predominantly been measured using subjective self-report tools such […] -
Biometrics in roadway design: incorporating the subliminal human experience
Numerous tools are available to transportation planners and designers to understand how people use and navigate roadways while driving. Innovations in biometric technology present new methods to tap collective wisdom and measure visual attention and emotion elicited by urban elements, like streets. Photos and videos were collected during Memorial Drive’s seasonal road closure in Cambridge, […] -
Monitoring Viewer Attention During Online Ads
Nowadays, video ads spread through numerous online platforms, and are being watched by millions of viewers worldwide. Big brands gauge the liking and purchase intent of their new ads, by analyzing the facial responses of viewers recruited online to watch the ads from home or work. Although this approach captures naturalistic responses, it is susceptible […] -
The Role of Emotions and Imagery in Financial Decision-Making: A Comparative Analysis of Neuromarketing and Self-Report Data
Consumer financial decisions, traditionally viewed as rational, are increasingly recognized as being influenced by emotions and intuition. This study examines how imagery and emotions in financial contexts influence decision-making, specifically in hypothetical loan approvals where loan application documents include carefully selected imagery. Using a mixed-method approach, including neuromarketing methodologies such as eye-tracking and galvanic skin […]
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