Filters and Search 🔍

  • ROGER:Visualizing Voice Records to Enhance Team Communication Trainings for High-Stress Situations
    Open AccessPeer-Reviewed01/12/2025AIT Austrian Institute of Technology + 2
    Effective communication is essential in high-stress environments but stress often disrupts the flow of information and leads to miscommunication. While scenario-based training exercises are widely used, post-hoc reflection and analysis of verbal interactions remain challenging due to overlapping speech, limited analysis time, and the dynamic nature of these situations. This paper introduces ROGER, a novel […]

  • The ‘Live’ Gaze: A Neuromarketing and Eye-Tracking Analysis of Consumer Attention and Impulse Buying on Shopee Live and TikTok Shop in Indonesia
    Open AccessPeer-Reviewed01/12/2025Enigma Institute + 2
    Livestream commerce (LSC) has redefined digital retail in Southeast Asia, with Indonesia as its most competitive market. The two dominant platforms, Shopee Live and TikTok Shop, leverage vastly different user interfaces and engagement philosophies—commerce-first versus contentfirst, respectively. However, the precise cognitive and affective mechanisms by which these platforms guide consumer attention and trigger impulse purchases […]

  • Decoding consumer responses to anthropomorphic products using electroencephalography, skin conductance, and eye-tracking
    GatedPeer-Reviewed14/11/2025Hubei University
    Anthropomorphic product design is often assumed to increase consumer engagement, but its neural mechanisms and boundary conditions remain underexplored. This study employed a multimodal neuroscientific approach—electroencephalography (EEG), galvanic skin response (GSR), and eye-tracking—to examine how anthropomorphized versus non-anthropomorphized products influence consumer responses. Forty-four young adults viewed AI-generated images of beverages, backpacks, and smartphones. While anthropomorphic […]

  • The Real Cost of the Trick Wording Deceptive Pattern: Time Lost, Minds Taxed
    Open AccessPeer-Reviewed11/11/2025ICS – Utrecht University
    With the increasing attention on Deceptive Patterns (DP) in the digital world, especially in the field of Human-Computer Interaction (HCI), it is becoming more important to understand how Deceptive Patterns influence User Experience (UX). This research focuses on one specific DP, namely the obstruction pattern of “Trick Wording” which confuse the users by increasing the […]

  • Detecting Deepfakes Through Emotion?: Facial Expression and Emotional Contagion as Dual Indicators of Deepfake Credibility
    Open AccessPeer-Reviewed27/10/2025Sungkyunkwan University + 2
    This study examines the differences in emotional expressions between face-swap deepfake videos featuring real human subjects and their authentic counterparts and investigates how these discrepancies influence viewers’ emotional reactions and perceptions of video credibility. Using a two-step approach, we first applied computer-based facial expression analysis to compare emotional displays between deepfake and authentic videos. Next, […]

  • Minds at Work: A Design for an Experimental Approach to Assessing Cognitive Abilities in Construction
    GatedPeer-Reviewed27/10/2025University of Alberta
    The construction industry relies heavily on the cognitive abilities of its workforce to manage intricate tasks and ensure project success. Research indicates that when the cognitive demands of tasks outweigh workers’ cognitive capabilities, this imbalance can significantly compromise worker performance and safety. Consequently, it is crucial to understand workers’ cognitive capabilities and assign tasks accordingly. […]

  • Calorie labels on restaurant menus: What do consumers see, think, and decide? Eye-tracking and interview insights
    GatedPeer-Reviewed22/10/2025University of Surrey
    This study explores consumers’ reactions and responses to calorie labelling of restaurant menus. A convenience sample of 36 participants aged 18 and older, who dine out at least monthly, engaged with menus using eye-tracking technology to measure involuntary attention. Participants visited the lab twice: first with a menu without calorie labelling and, at least two […]

  • Comparing cognitive load during video versus traditional classroom instruction based on heart rate variability measures
    Open AccessPeer-Reviewed18/10/2025University of Hamburg + 2
    This pilot study used heart rate variability (HRV) as an indicator of cognitive load to examine student engagement in the learning process. We investigated the dynamics of students’ (N = 45, paired sample) cognitive load in classes with and without video tutorials and compared differences in cognitive load between development phases of lessons where students are acquiring […]

  • Biometric responses to green and complete street elements in Devens, Massachusetts
    Open AccessPeer-Reviewed17/10/2025Tufts University + 3
    Understanding human responses to the built environment is vital for effective urban design and sustainable transportation planning. This study presents a methodology that employs eye-tracking technology and facial expression analysis to compare conscious and unconscious reactions to street designs featuring differing levels of Green and Complete Street (GCS) elements. Conducted in Devens, Massachusetts, the research […]

  • The impact of information overload on Gen Z iPhone-user product preferences and visual attention: a biometric approach
    GatedPeer-Reviewed15/10/2025Loyola University Chicago
    Purpose This paper aims to examine the influence of information load and brand familiarity on consumer preferences, attention and cognitive processes in the context of smartphone product decision-making. Design/methodology/approach Using the theoretical lens of bounded rationality, this paper tests a series of hypotheses on the impact of high and low information load and brand familiarity […]

Research Report 2024

In-depth look at the scientific landscape as powered by iMotions software, showcasing groundbreaking research and the impact of our tools in various scientific and industrial fields.

iMotions Research Report 2024PDF Download

iMotions Science Resources

Looking for white papers, validation reports or research show casing iMotions Multimodal capabilities?

Go to Science Resources

Share Your Research

850+ universities worldwide with an iMotions human behavior lab 

73 of the top 100 highest ranked universities 

710+ published research papers using iMotions 

iMotions is used for some of the most interesting human behavior research studies carried out by top researchers around the world. Contact us to have your publication featured here.

Email us

The authors of these publications have used iMotions as a software tool within their research.

“Software should be cited on the same basis as any other research product such as a paper or a book; that is, authors should cite the appropriate set of software products just as they cite the appropriate set of papers” (Katz et al., 2020).

We therefore encourage you to cite the use of iMotions where appropriate.

How to cite iMotions

APA
iMotions (10), iMotions A/S, Copenhagen, Denmark, (2024).

Note: adjust the version and year where relevant.

Publications

Read publications made possible with iMotions

See Publications

Blog

Get inspired and learn more from our expert content writers

Go to Blog

Newsletter

A monthly close up of latest product and research news