While emotional neutrality (e.g., maintaining a neutral face, speaking with a calm voice) can help entrepreneurs project a sought-after image of rationality, the effectiveness of such displays is context-dependent and gendered. In the emotionally resonant world of crowdfunding, the value of neutrality is ambiguous, as it may conflict with audience expectations of expressiveness. Building on […]

Purpose Historically, operations management research and practice have largely overlooked the variability among individual workers, often treating them as interchangeable components. This paper explores the potential benefits of incorporating neurobiological response monitoring to advance human-centric approaches in these domains. Design/methodology/approach Drawing on existing evidence of using neurobiological responses to study human factors, this study identified […]

Anthropomorphic product design is often assumed to increase consumer engagement, but its neural mechanisms and boundary conditions remain underexplored. This study employed a multimodal neuroscientific approach—electroencephalography (EEG), galvanic skin response (GSR), and eye-tracking—to examine how anthropomorphized versus non-anthropomorphized products influence consumer responses. Forty-four young adults viewed AI-generated images of beverages, backpacks, and smartphones. While anthropomorphic […]

Phishing emails are a type of social engineering designed to extract sensitive information from individuals and organizations. Phishing attacks can exploit psychological mechanisms-such as fear and urgency-to trigger impulsive decision-making and security errors. Given the growing threat of phishing in recent years, this paper investigates emotional manipulation through phishing emails by examining affective and behavioral […]

The visual theme of a dashboard, whether light or dark, is a prominent design choice with potential implications for user experience. This research investigates the effect of visual theme on user performance and workload during decision-making tasks on dashboards. In a within-subjects experiment, we measured the effect of dark and light themes and task complexity […]

In the era of Industry 4.0, the importance of human-robot collaboration (HRC) in the advancement of modern manufacturing and automation is paramount. Understanding the intricate physiological responses of the operator when they interact with a cobot is essential, especially during programming tasks. To this aim, wearable sensors have become vital for real-time monitoring of worker […]

User experience evaluation is becoming increasingly important, and so is emotion recognition. Recognizing users’ emotions based on their interactions alone would not be intrusive to users and can be implemented in many applications. This is still an area of active research and requires data containing both the user interactions and the corresponding emotions. Currently, there […]

Emotion recognition is a significant issue in many sectors that use human emotion reactions as communication for marketing, technological equipment, or human–robot interaction. The realistic facial behavior of social robots and artificial agents is still a challenge, limiting their emotional credibility in dyadic face-to-face situations with humans. One obstacle is the lack of appropriate training […]

Results of a study of cognitive load using multimodal biometric techniques including electrocardiography, electroencephalography and galvanic skin response are presented in the paper. Thirty student volunteers took part in an experiment conducted on the iMotions integrated biometric platform in a laboratory setting. Two types of tests were employed as research stimuli, namely the Sternberg memory […]

Social anxiety disorder (SAD) has a high prevalence and an early onset with recovery taking decades to occur. Current evidence supports the efficacy of cognitive behavioral therapy (CBT) with virtual reality (VR) exposure. However, the evidence is based on a sparse number of studies with predominantly small sample sizes. There is a need for more […]