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  • Assessing ECG Interpretation Expertise in Medical Practitioners Through Eye Movement Data and Neuromorphic Models

    Open AccessPeer-Reviewed15/01/2025University of Engineering and Technology (UET) + 4
    This study introduces an innovative method for assessing ECG interpretation abilities in medical professionals via eye-tracking data. We examine eye movement patterns from five separate groups of cardiology practitioners utilizing a combination of neuromorphic computing models, including Spiking Neural Networks (SNN), Spiking Convolutional Neural Networks (SCNN), Recurrent Spiking Neural Networks (RSNN), and Spiking Convolutional Long […]
  • Do you remember? Consumer reactions to health-related information on snacks in repeated exposure

    Open AccessPeer-Reviewed11/01/2025Aarhus University + 2
    Health-related information on pre-packed food products can enhance purchase intention and healthy choices. However, retained positive influence of health-related information on product liking is necessary to help consumers make informed decisions about a healthy diet in the long term. According to information-reduction theory, consumers reduce the amount of information that is processed in repeated exposure. […]
  • Using Dynamic Structural Equation Models for Analysing Intensive Longitudinal Data from Online Measures in Education

    Open Access23/12/2024University of Stavanger + 3
    This chapter presents structural equation models (SEM) to analyse the dynamics of intensive longitudinal data nested in individuals obtained in online measures in educational research. We introduce multi-level SEM under the Bayesian statistical framework, including testing for stationarity, model and prior specification, model evaluation, and presentation of the findings. We then illustrate the approach with […]
  • Determinants of Choosing an Online Cosmetics Store: An Eye-Tracking Study on the Impact of Website Aesthetics on Purchase Decisions

    Open AccessPeer-Reviewed05/12/2024University of Szczecin
    Purpose: This study investigates key factors influencing consumer decisions when selecting online cosmetics stores, focusing on the impact of website aesthetics and user experience (UX). It examines how visual and functional website elements affect purchasing behavior through an eye-tracking study across three cosmetics websites, combining quantitative eyetracking data with qualitative user feedback.Design/Methodology/Approach: The research confirmed […]
  • Moveable Älıpbi: Design of Montessori-Based Child-Robot Interaction for Long-Term Alphabet Learning

    Open AccessPeer-Reviewed05/12/2024Nazarbayev University
    Kazakhstan has adopted an alphabet reform and is planning to fully transition the Kazakh alphabet from Cyrillic to Latin script by 2031. This places young learners at a significant disadvantage, creating unwanted challenges to early and continuous literacy development and acquisition of the new script. In light of the alphabet transition, there appears a need […]
  • How to accurately measure attention to video advertising

    Open AccessPeer-Reviewed03/12/2024University of South Australia + 2
    Attention has been proposed as a replacement for ratings to better measure advertising exposure quality. Attention measurement suppliers, who are key stakeholders in this proposed shift, have primarily used eye tracking to assess how people pay attention to ads. However, other literature-supported physiological measures may be beneficial or superior for measuring attention to advertising (e.g. […]
  • See It, Feel It, Want It. Neural Correlates of Perspective Taking in Advertising: an EEG Pilot Study

    Open Access01/12/2024Università IULM
    A deep understanding of the cognitive and emotional mechanisms underlying the perception of advertising stimuli is critical to optimizing the effectiveness of brands’ marketing campaigns. Recently, the use of neuroscientific tools such as electroencephalography (EEG), has shown great potential in measuring those processes otherwise inaccessible through traditional methodologies. Although well-established EEG metrics already exist in […]
  • Exploring Eye Tracking to Detect Cognitive Load in Complex Virtual Reality Training

    Open AccessPeer-Reviewed18/11/2024Northeastern University
    Virtual Reality (VR) has been a beneficial training tool in fields such as advanced manufacturing. However, users may experience a high cognitive load due to various factors, such as the use of VR hardware or tasks within the VR environment. Studies have shown that eye-tracking has the potential to detect cognitive load, but in the […]
  • The Role of Energetic Music in a Video Game: Analyzing its Effect on Immersion, Perception and Performance

    Open AccessPeer-Reviewed08/11/2024University of Primorska + 3
    Energetic music has the potential to enhance immersion but can also negatively impact task performance. This study measured the effects of music on a video game suited for energetic music using both subjective (questionnaires) and objective (facial and physiological analysis) measures. Participants played under two conditions: with and without music. While the music condition led […]
  • Virtual Reality–Based Exposure With 360° Environments for Social Anxiety Disorder: Usability and Feasibility Study

    Open AccessPeer-Reviewed21/10/2024University of Southern Denmark + 2
    Background: Social anxiety disorder (SAD) is a long-term and overwhelming fear of social situations that can affect work, school, and other daily activities. Although cognitive behavioral therapy is effective, few seek treatment, and many who do start often drop out. This may be due to the component of exposure inherent to cognitive behavioral therapy, where […]

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