Research & Science
Publications
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2026 Buildings Open Access Peer-Reviewed
Evaluating WELL-Informed Biophilic Façades in Automated Retail Environments: A Multimodal Eye-Tracking and Facial Expression Analysis
Inner Mongolia Technical University of Construction + 1 more
Abstract Global urbanization redirects attention toward the sensory quality of the built environment as a decisive factor in public health and psychological resilience. In automated retail, façades function as sensory interfaces to mitigate the psychological alienation and sensory deprivation inherent in automated nodes. This preliminary study proposes and empirically validates a multimodal evaluation framework for […]
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2025 Discover Cities Open Access Peer-Reviewed
Biometric responses to green and complete street elements in Devens, Massachusetts
Tufts University + 2 more
Understanding human responses to the built environment is vital for effective urban design and sustainable transportation planning. This study presents a methodology that employs eye-tracking technology and facial expression analysis to compare conscious and unconscious reactions to street designs featuring differing levels of Green and Complete Street (GCS) elements. Conducted in Devens, Massachusetts, the research […]
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2025 Education Sciences Open Access Peer-Reviewed
Multimodal Analyses and Visual Models for Qualitatively Understanding Digital Reading and Writing Processes
Eastern Kentucky University + 2 more
As technology continues to shape how students read and write, digital literacy practices have become increasingly multimodal and complex—posing new challenges for researchers seeking to understand these processes in authentic educational settings. This paper presents three qualitative studies that use multimodal analyses and visual modeling to examine digital reading and writing across age groups, learning […]
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2025 Building Research & Information Gated Peer-Reviewed
Urban façades and human stress: evaluating façades’ texture and layout
Tufts University
The variety of surfaces in urban environments is crucial for understanding human experiences in cities. Surfaces can influence navigation and emotional responses, particularly regarding specific façade characteristics. This study examined how spatial variables of façades-roughness, materiality, solidity-affect emotional stress and the human experience of places. An experiment using iMotions software and selected images of urban […]
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2025 Planning Practice & Research Gated Peer-Reviewed
Biometrics in roadway design: incorporating the subliminal human experience
Yale University + 2 more
Numerous tools are available to transportation planners and designers to understand how people use and navigate roadways while driving. Innovations in biometric technology present new methods to tap collective wisdom and measure visual attention and emotion elicited by urban elements, like streets. Photos and videos were collected during Memorial Drive’s seasonal road closure in Cambridge, […]
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2025 Tourism Recreation Research Open Access Peer-Reviewed
Physiological measurement techniques in virtual tourism research: three caveats for future studies
Griffith University
Research on virtual tourism is receiving substantial scholarly attention. Existing studies on virtual tourism tend to apply self-report methods to assess user experiences, overlooking the potential of physiological measurement techniques. Empirical work in conceptually related areas, contends physiological methods have a demonstrated capacity to unearth unconscious mental processes, which can help mitigate potential cognitive biases […]
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2024 Journal of Environmental Horticulture Open Access Peer-Reviewed
Measuring the Benefits of Plants: Visual Exposure and Human Well-being Impacts of Lush Streetscapes
Tufts University
This research seeks to explore how exposure to horticultural elements in the streetscape may impact cardiovascular health and well-being. We used advanced facial expression and heat-mapping technology software to compare preconscious levels of attentiveness, gaze path, facial expressions, and fixation on images (emotional responses) with and without horticultural elements among 47 adult participants. We found […]
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2023 Applied Sciences Open Access Peer-Reviewed
Using Eye Tracking to Reveal Responses to the Built Environment and Its Constituents
Webster University + 3 more
Eye-tracking technology has numerous applications in both commercial and research contexts. The recent introduction of affordable wearable sensors has significantly broadened the scope of potential uses, spanning fields such as computer gaming, education, entertainment, health, neuromarketing, and psychology, among others. Another development is the use of downloadable software, which permits participants to record their responses […]
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2023 Business Process Management: Blockchain, Robotic Process Automation and Educators Forum Open Access Peer-Reviewed
What Are You Gazing At? An Approach to Use Eye-Tracking for Robotic Process Automation
Escuela Técnica Superior de Ingeniería Informática + 1 more
User Interface (UI) logs are crucial in capturing and analyzing user behavior, enabling a comprehensive understanding of business processes and eventual process automation with Robotic Process Automation (RPA). However, extracting meaningful insights from UI logs becomes challenging, especially when dealing with complex and information-dense graphical user interfaces. This paper presents a novel approach that leverages […]
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2019 Systems, Software and Services Process Improvement Open Access Peer-Reviewed
The Importance of Trust for Interface Quality and Acceptance
Heriot Watt University + 1 more
Abstract: As digital interfaces become common for their development and to offer a sustainable bridge between devices and users, trust in the interface is essential. In this paper we undertake a multi-method research to show from experiment results various dimensions of trust. The results confirm that trust is indeed necessary by so if raising and […]
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The authors of these publications have used iMotions as a software tool within their research.
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How to cite iMotions
APA
iMotions (10), iMotions A/S, Copenhagen, Denmark, (2024).
Note: adjust the version and year where relevant.
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