iMotions Webinars

A series on human behavior research

Webinar Series

Free to watch

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Research setups for human insight studies

Hear from University of South Florida’s Robert Hammond and team leader Christina Norton from their partner RMS, who uses remote, in-lab, and traditional methodologies alike to ensure the best conditions for all studies, from customer experience of restaurant menus to reception of public health messaging.

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Applied neuromarketing for Food & Beverages

iMotions client AREL Neuromarketing shares techniques in applied neuromarketing, from structuring methodologies to generating results for studies in the food and beverage space.

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Training & Performance for (Race Car) Driving

See how iMotions and our partner Smart Eye provide a hands-on solution for experienced and novice race car driver training clients, by monitoring eye tracking and facial expression data in real time, in the car, in the field.

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Maximizing Eye Tracking Research for Product R&D

Learn how iMotions client Duracell incorporates implicit psychological responses into their consumer experience testing using iMotions — especially eye tracking.

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ETRA 2021: Visual attention, emotional arousal, valence & cognitive processing

Explore how to bring your research towards multi-modal in a single platform by synchronizing eye tracking data with physiological and emotional data from biosensor signals.

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VR & EEG: Next-Level Neuromarketing Research

What makes point of sale communication effective? Unravel Research’s Tom van Bommel will demonstrate how used VR & EEG with iMotions to evaluate and improve clients’ POS material, while avoiding common pitfalls associated with biosensor-based research.

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iMotions R Notebooks

Product Specialists Jessica Wilson, PhD and Ranli Wang give an in-depth tour of the analysis capabilities using iMotions R Notebooks, the transparent, flexible R-based tools we’ve developed for sensor data signal processing.

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How Digital Consumers Make Decisions (or not)

Zoom fatigue is real. With so much of our lives operating digitally these days, how do you make your digital content resonate? We welcome cognitive neuroscientist Dr. Carmen Simon to talk about how physiological signals can help us understand memory and decision-making in Zoom presentations and digital content like eBooks.

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Why Companies and Neuromarketing Students Should Collaborate on Research

Jesper Clement, PhD, Associate Professor at Copenhagen Business School, joins us to discuss how companies and universities can collaborate on research projects that unearth business insights while enabling students to become leaders in neuromarketing technologies and biosensors.

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Why You Should Use EMG & ECG In Your Research

PhD’s and Product Specialists Jessica Wilson and Khoi Vo host a fireside chat on Electrocardiogram (ECG) and Electromyography (EMG). You’ll learn experimental setups and best practices for these lesser-known but powerful methodologies by showing several research applications including healthcare, performance, & training.

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What are Emotions, and How do We Measure Them?

What can we reliably measure about an individual’s “emotional experience”? Brendan Murray, PhD and Jessica Wilson, PhD introduce how measuring emotions helps us understand human behavior.

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German - The Future of Customer Insights using Biometrics

Learn how to use iMotions effectively for customer projects, such as combining metrics for attention, arousal/stress, and emotional valence to better understand consumer behavior and usability through screen-based and eye tracking glasses solutions, facial expression analysis, and other biosensor tools.

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Human Factors Research for Medical Device Design

Mauro Usability Science elaborates on their expertise with using iMotions in usability testing and human factors engineering research, specifically focused on medical devices.

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Advanced Eye Tracking with Smart Eye

Sebastian Johansson from Smart Eye and Nam Nguyen from iMotions demonstrate several use cases centering on how Smart Eye’s suite of advanced eye trackers can be applied to research in usability, automotive and aviation using the iMotions software.

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Healthcare Training in Virtual Environments with Varjo

Join iMotions, Varjo and surgical expert Dr. Rafael Grossmann as they demonstrate how training simulations for Healthcare Professionals can be optimized with built-in eye tracking and other biosensors in human-eye resolution VR environments.

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How can you use the iMotions API to maximize your research?

Product Director Ole Jensen and Customer Success Manager Tue Hvass, PhD demonstrate several API use cases centered on systems integration and workflow automation, virtual environments (in Unity), wearables, and standard communication protocols with Bluetooth.

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Remote Research with iMotions: Facial Expression Analysis & Behavioral Coding

See the remote capabilities of iMotions, including behavioral annotation and facial expression analysis. Dr. Jessica Wilson and Kate Weir will review how to annotate recordings and post-process pre-recorded face videos to gain insight on emotional valence.

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Beyond the Lab: Applying Biosensors in a Performance Training Environment

How does using biosensors contribute to sports training effectiveness and more objective performance measurement? David Schulman and Nam Nguyen host Dr. Derek Mann, an expert in Kinesiology, to speak about his research at Jacksonville University, Florida.

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Lab, real world, or phone screens - All about eye tracking setups

Tom Baker, PhD. and Kerstin Wolf walk through eye tracking setups, analysis options, use cases and recommended hardware, from screen-based to mobile testing and VR.

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Measuring Anxiety in VR

Tue Hvass, PhD. & Technical Specialist Mike Thomsen present how biosensor data can be used to measure anxiety for healthcare applications.

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Bringing Neuroscience to Business Schools

Jessica Wilson, PhD. and Robert Christopherson provide a crash course in the most common biosensors used in business research and education.